Are You Creating Social Proof? | Performance Racing Industry
Are You Creating Social Proof?
By Corey Perlman on October 4, 2016

Editor’s Note: Corey Perlman will present an exclusive seminar, “Social Media Overdrive,” at the 2016 PRI Trade Show on December 10, from 8–9 a.m., in Room 242 of the Indiana Convention Center. In it, he will discuss best practices for your website, Facebook, Instagram and content creation.
What is social proof?
Here’s how it’s defined on Wikipedia:
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
When someone visits our website or social media profiles, we want people to feel like they’re not the first one. As quickly as possible, we want them to see that we’re a legitimate, formidable business that will take good care of them and their money.
When we do live website evaluations during an eBoot Camp workshop, it’s one of the critical pieces of information we look for. Here are some common ways to communicate social proof:
– Industry specific certifications
– Logos of companies you’ve done business with
– The amount of connections you have on a particular social network
– Quality testimonials (even better if it’s a recognized name!)
– Industry awards or recognition
– Major or local news quotes
– Published article, report or book
Action I want you to take: 
1. Write down three pieces of ‘social proof’ that would mean something to a prospect.
2. Make sure this ‘social proof’ is displayed in a clear and obvious place on your website and social media sites.

Corey Perlman is an entrepreneur, best-selling author and nationally recognized social media expert, as well as owner and founder of eBoot Camp, Inc. He’s delivered presentations to notable brands such as Sysco Foods, Cox Media, The PGA Tour and The Dallas Cowboys. Connect with Corey at or To see Corey in action, go to

About the Author
Corey Perlman's picture
Corey Perlman owns digital marketing group eBoot Camp, is author of Social Media Overload, and will present a PRI 2016 Seminar.
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