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Ad Rates
Download PRI 2014 Digital File Specifications.

Download

 

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ADVERTISING RATES:

  • Effective January 2007 issue, based on number of issues used in which a company has advertised in any 12-month period.
  • All orders non-cancelable after closing date.
  • Minimum rate holder is 1/12 page.
  • Advertising contracts for 18-time, 12-time and 6-time frequency rates must be signed and returned to PRI.
  • All orders non-cancelable after closing date.
  • Minimum rate holder is 1/12 page.
  • A signed contract and/or an acknowledgement MUST be on file with PERFORMANCE RACING INDUSTRY in order to run an advertisement.

 

PAGE SIZE
18-TIME*
12-TIME
6-TIME
1-TIME
FULL PAGE
$2,430
$2,725
$2,970
$3,480
2/3 PAGE
$1,620
$1,820
$2,180
$2,585
1/2 PAGE
$1,280
$1,435
$1,685
$2,020
1/3 PAGE
N/A
$920
$1,135
$1,425
1/4 PAGE
N/A
$665
$870
$1,045
1/6 PAGE
N/A
$555
$670
$825
1/12 PAGE
N/A
$235
$295
$350

 

To qualify for 18-Time Rate*

  1. Advertiser must run a full-page advertisement or a combination of advertisements equaling one page or larger, per issue, in twelve consecutive issues.
  2. To qualify for the 18-time rate for all insertions, an advertiser must run six additional half-page or larger advertisements in the same twelve month period.
    Example: A 12-page insert, in one issue, in addition to the monthly full page advertisement, would qualify the advertiser for the 18-time rate.
  3. Contract for 18-time rate must be signed and returned to the PRI offices.

COLOR RATES:

PROCESS COLORS
2nd Process Color
$200
Four-Color
$600
Four-Color Spread
$750

 

SPECIAL COLORS:

  • Full Pantone™ Library of custom colors available.
  • Solid spot colors may be converted to the process equivalent.
  • Any of the following basic process colors may be considered a single "2nd color":

PRI Single Colors

COVERS:

  • Non-cancelable 30 days prior to closing date.
  • Color charges are included.

POSITION12-TIME6-TIME1-TIME
Inside Front Cover
$4,130
$4,770
$5,280
Inside Back Cover
$4,060
$4,630
$5,560
Back Cover
$4,460
$5,090
$5,840
Buyers Guide Tab Page
N/A
N/A
$5,250 gross


SPECIAL POSITION:

  • For all special position requests, add 15% to earned rate, then add normal color charges, if any. Special position requests are only available for 18-time, 12-time and 6-time contracted advertisers. Available positions: consecutive pages, right-hand page, two-page spread, and full-page far forward.
  • No special position requests available to appear in specific articles of PRI.


AGENCY & CASH DISCOUNTS

15% discount to recognized agencies, 2% discount from payments made 10 days from invoice date or Net 30 from the date of invoice. All orders accepted subject to publisher's credit requirements. Production charges are not subject to agency commission or cash discount.


FURNISHED MATERIALS

  • Pre-printed inserts and belly bands will require a non-refundable 50% deposit to hold the advertising space reservation. The deposit is due five business days after the insertion order is written, along with the signed order acknowledgement. If the advertiser does not fulfill all of these requirements to secure the space reservation, the space will be forfeited immediately and offered to the next interested party.
  • Inserts of four or more pages are discounted 50% off earned black and white rate plus a binding charge. Contact an advertising sales manager for a binding charge quote for all issues. Quantity and shipping instructions available on request.


CREDIT APPLICATIONS

  • All new advertisers are required to complete and return a credit application. Advertisements for new advertisers will NOT be run until the credit application has been received AND approved by PERFORMANCE RACING INDUSTRY.
  • Download the Credit Application PDF here.

    Download Credit Application


CLASSIFIED RATES

RATES BASED ON PER COLUMN INCH
1-Time
$65
3-Times
$60
6-Times
$55

 


PRODUCTION OPTION CHARGES (one-time charge)

  • Blind Box Service $15
  • Up to 4 bold faced words free. Extra words $.25 each
  • Classified ads are payable only in advance with copy.
  • Classified categories may include:
    • Reps Wanted
    • Services Offered
    • Lines Wanted
    • Business Opportunites
    • Distributors Wanted (for contract advertisers only)
    • For Sale
    • Announcements
    • Help Wanted
    • Performance Industry Reps

 

 

 



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