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Ad Rates

ADVERTISING RATES:

  • All ad rates include 4-color.
  • Advertising rates are effective January 2018 issue, based on number of issues in which a company has advertised in any 12-month period.•     
  • Advertising contracts for 18-time, 12-time and 6-time fre-quency rates must be signed and returned to PRI.
  • All orders noncancelable after closing date.
  • Minimum rate holder is 1⁄12 page.
  • A signed contract and/or an acknowledgement MUST be on file with PERFORMANCE RACING INDUSTRY in order to run an advertisement.

 

PAGE SIZE
18-TIME*
12-TIME
6-TIME
1-TIME
FULL PAGE
$3,030
$3,325
$3,570
$4,080
2/3 PAGE
$2,220
$2,420
$2,780
$3,185
1/2 PAGE
$1,880
$2,035
$2,285
$2,620
1/3 PAGE
N/A
$1,520
$1,735
$2,025
1/4 PAGE
N/A
$965
$1,170
$1,345
1/6 PAGE
N/A
$855
$970
$1,125
1/12 PAGE
N/A
$235
$295
$350

 

To qualify for 18-Time Rate*

  1. Advertiser must run a full-page advertisement or a combina-tion of advertisements equaling one page or larger, per issue, in 12 consecutive issues.
  2. To qualify for the 18-time rate for all insertions, an adver-tiser must run six additional half-page or larger advertisements in the same 12-month period.
    Example: A 12-page insert, in one issue, in addition to the monthly full page advertisement, would qualify the advertiser for the 18-time rate.
  3. Contracts for 18-time rate must be signed & returned to PRI.


COVER RATES:

  • Noncancelable 30 days prior to closing date.
  • Cover rates include 4-color

POSITION 12-TIME 6-TIME 1-TIME
INSIDE FRONT COVER
$4,130
$4,770
$5,280
INSIDE BACK COVER
$4,060
$4,630
$5,560
BACK COVER
$4,460
$5,090
$5,840



BUYERS GUIDE TAB PAGE RATES:

TAB PAGE
$5,250 gross



CLASSIFIED RATES:

RATES BASED ON PER COLUMN INCH
6-TIMES
$55
3-TIMES
$60
1-TIMES
$65
  • Up to 4 BOLDFACED words free. Extra words $0.25 each

 
AGENCY & CASH DISCOUNTS:

  • 15% discount to recognized agencies. All orders accepted subject to publisher’s credit requirements. Production charges are not subject to agency commission or cash discount.


SPECIAL POSITION:

  • For all special position requests, add 15% to earned rate. Special position requests are only available for 18-time, 12-time and 6-time contracted advertisers. Available positions: consecutive pages, right-hand page, two-page spread, and full-page far forward.
  • No special position requests available to appear in specific articles of PRI.


FURNISHED MATERIAL:

  • Pre-printed inserts and belly bands will require a non-refundable 50% deposit to hold the advertising space reserva-tion. The deposit is due five business days after the insertion order is written, along with the signed order acknowledge-ment. If the advertiser does not fulfill all of these requirements to secure the space reservation, the space will be forfeited immediately and offered to the next interested party.
  • Inserts of four or more pages are discounted 50% off earned rate plus a binding charge. Contact an advertising sales manager for a binding charge quote for all issues. Quantity and shipping instructions available on request.


CREDIT APPLICATIONS

  • All new advertisers are required to complete and return a credit application. Advertisements for new advertisers will NOT be run until the credit application has been received AND approved by PERFORMANCE RACING INDUSTRY.

    Download Credit Application
Performance Racing Industry Ad size chart

Download PRI 2017 Rate Card

Download 

Download PRI 2018 Rate Card

Download 


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