Performance Racing Industry
img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif

Put The PRI Buyers Guide to work for you!

  • Advertisers receive sales leads all year long!

    (Via email, website visits, phone calls, etc.) 

  • Advertisers receive unlimited boldface listings!

    (Companies not advertising will have a 10-category limit)

  • Bonus digital circulation across 110 countries!

  • Advertisers earn free mini-merchandisers!

  • Bonus distribution at PRI Trade Show!

  • Online version for 2020!


Buyer's Guide 2019

Including These Sections:

2020 Product Preview • Engine Components • Chassis, Driveline and Suspension Components • Racing Components, Accessories and Services • Machinery Tools and Equipment • Race Track Equipment and Supplies • Race Sanctioning Organizations • Manufacturers Reps • Warehouse Distributors • Manufacturers & Service Providers

How It Works:


    Receive a FREE listing in the 2020 Buyers Guide. Go to and verify your company information before October 5, 2019.


    Increase your company’s presence by placing an ad within the Buyers Guide. Call your PRI Sales Representative at 949-499-5413 today!

Important Deadlines


Pole Position Award Deadline

Reserve advertising space to earn a Free Mini-Merchandiser & 2020 Product Preview.
September 25

Pole Position Mini Artwork & 2020 Product Preview Photos

Due at PRI offices.

Free Company And Product Listings

Listing forms must be received to be included in the printed Buyers Guide issue.
October 15

Last Chance

To reserve advertising space in the 2020 PRI Buyers Guide!
Sample Product Preview Page
Sample Product Preview Page

Act now and take advantage of these added values:

  • Pole Position Bonus

    Reserve your 1/6-page advertisement or larger by September 5 to receive a FREE Mini-Merchandiser and have your NEW PRODUCT showcased in the 2020 New Product Preview editorial feature!
    The 2020 New Product Preview is a powerful photographic “sneak peek” at new racing products for the 2019 racing season!

  • Free Company and Product Listings*

    Submit your company and product listing info by October 5 to receive your free product listings.

    *Advertisers receive unlimited boldface listings! Companies not advertising will have a 10-category limit

  • 2017 PRI Mini Merchandiser Ad
    Mini Merchandiser Ad
    Earn Additional Free Mini-Merchandisers

    Reserve your 1/2-page advertisement or larger and earn more free mini-merchandisers.

    • 1/2 Page = 1 FREE Mini-Merchandiser
    • 2/3 Page = 2 FREE Mini-Merchandisers
    • Full Page = 3 FREE Mini-Merchandisers
    • Tab Page = 4 FREE Mini-Merchandisers
    • 2 Page Spread = 6 FREE Mini-Merchandisers
Tab Page Advertisements

Maximize your marketing efforts with

Tab Page Advertisements

Why advertise on a tab page?

  • Magazine opens automatically to a tab page!
  • Coveted, premium position!
  • High-profile, year-round exposure!
  • First right to renew for subsequent years!
  • Heavy-duty paper stock!
  • Participation limited to only 12 companies!

Tab Page advertising Rate $5,250

Tab pages will be reserved on a first-come, first-served basis.

December full-page ad & tab page specs available here.

For Additional Information, Please Contact a PRI Sales Rep at 949-499-5413.