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Editorial Calendar


January: Drag Racing Market

Closing Date

Ad Space Closes:
November 19

Artwork Due

Artwork Due:
November 25

  • Interactive IssueChanging Channels: Advances In Data Acquisition & Video Logging
  • Race Market Preview: Tracking Sales Trends For The 2015 Season
  • Profiling The Newest Camshafts For Racing
  • Blueprint For Winning Engines: Fresh Options In Cylinder Head Prep Equipment
  • Innovative Drag Race Cylinder Head Designs For Quicker ETs
  • Traveling Right: Hit The Road With A New Race Trailer, Plus: Freshly Wrapped—Upgrade Your Team Image With An Inspired Graphics Treatment
  • Store Trek 2015—27th Annual PRI Racing Retailer Survey Results

February: Stock Car Market

Closing Date

Ad Space Closes:
December 23

Artwork Due

Artwork Due:
January 5

  • Indy In-Depth: PRI Trade Show Wrap-Up
  • Power Up Sales Of Batteries, Alternators & Starters
  • Tuning For Top Performance Scales, Shock Dynos, Gauges & Other Chassis Setup Equipment
  • Race-Grade Fasteners: Attach These Products To Every Sale
  • Connecting Rods Profitable New Power-Pumpers
  • Key Strategies For Ignition System Sales
  • Rinse & Repeat—The Shop Owner’s Guide To State-Of-The Art Parts Cleaning Equipment

March: Road Racing Market

Closing Date

Ad Space Closes:
January 22

Artwork Due

Artwork Due:
January 28

  • Open-Ended Opportunities In Valves, Valve Seats & Guides
  • Power Shift—Developments In Drag Racing Clutches & Torque Converters
  • Peak Profit Potential In Turbochargers, Turbo Kits & Intercoolers
  • Inside The Cell: The Evolution Of Engine & Chassis Dynos
  • Future Shop: Move Your R&D Forward With High-Performance Computing, Wind Tunnels & Other High-Tech Testing Technologies, Plus: Better By Design—Assessing The Latest CAD/CAM Systems, and 3D Printing: Add A New Dimension To Product Development
  • Metals & Alloys From Sourcing To Recycling

April: Street/Strip Market

Closing Date

Ad Space Closes:
February 20

Artwork Due

Artwork Due:
February 26

  • Hooked On The Classics: Catering To The Well-Heeled Drivers Of Vintage Race Cars
  • Port Authority—New Oval Track Cylinder Heads Designed To Dominate
  • Smart Balance: Meet The Growing Demand For Rotating Assemblies
  • Ring Up Sales Of Drag Racing Transmissions & Bellhousings
  • Plumbers’ Helpers: Profit Potential In Precision, Race-Grade Hoses & Fittings
  • In The Driver’s Seat: How To Sell Racers On Life-Saving Vehicle And Driver Safety Equipment, Plus: Spreading The Word—The Industry’s Efforts On Safety Education
  • Oil Pump Update—Providing Peak Performance For Higher Horsepower Engine

May: Sprint Car & Midget Market

Closing Date

Ad Space Closes:
March 20

Artwork Due

Artwork Due:
March 26

  • Interactive IssueEmbracing EFI: The Evolving Market For Engine Management Systems, Hardware & Tuning Chips
  • Racing Meets Metrology: Producing Precision Parts Through High-Tech Measuring Technology
  • Increase Your Sales Of Valve Springs & Rocker Arms
  • The Rise Of Arrive & Drive—Tap Into The Growing Market For Race Car Prep & Track Support
  • Round-And-Round Report: Innovations In Oval Track Rearends, Gears & Driveshafts
  • Pit Pass: Your Ticket To Improved Sales Of Jacks, Fuel Jugs, Tool Carts, In-Car Communication And Other Pit Equipment
  • Race Shop Accessories & Consumables Wipes, Cleaners, Gloves & Other Products For A Safe & Sanitary Machine Shop

June: Land Speed Racing Market

Closing Date

Ad Space Closes:
April 21

Artwork Due

Artwork Due:
April 27

  • Tarmac Attack: Developments In Road Racing Driveline Components
  • Life Insurance For Precision Parts—Advanced Coatings Have It Covered, Plus: Cryogenics, Superfinishing And Other Metal Treatments For Bulletproof Parts
  • New Intake Manifolds Matched To Today’s Higher Performance Engine Components
  • Packed With Power: The New Breed Of Pistons, Rings & Wrist Pins
  • Smoother Surfaces, Tighter Tolerances—Advances In Cutters & Abrasives
  • Tow Vehicle Enhancements Products To Improve Your Customers’ Other Performance Vehicles
  • Top Drawer Of The Tool Box: Spotlighting Must-Have New Products Racers Really Want!

July: Dirt Late Model Market

Closing Date

Ad Space Closes:
May 21

Artwork Due

Artwork Due:
May 28

  • Interactive IssueLiquid Assets: Up-Selling Your Customers To Race-Grade Oils & Lubricants
  • From Custom To Shelf-Stock—New Twists In Crankshaft Development, Plus: Fine-Tune Sales Of Harmonic Dampers
  • Pulling In Added Profit From Pushrods & Lifters
  • Performance Shocks & Springs Secrets To Superior Setups
  • Cool Customers: Cover Racers’ Radiator, Water Pump & Fan Requirements
  • Trailer Accessories For Easier Loading, Safer Tie-Down And Improved Storage
  • A Place For Everything: New Options In Toolboxes, Storage Units & Pit Carts, Plus: Race Shop Fixtures To Suit Any Floor Plan

August: Race Shop Machinery

Closing Date

Ad Space Closes:
June 22

Artwork Due

Artwork Due:
June 26

  • Mega-Market! Super Sales Potential In Dirt And Asphalt Modifieds
  • Exhaust Building Blocks: Headers, Merge Collectors & Bends
  • Steering System Components: Turning Improved Profits
  • From Brakes To Car Bodies: Carbon Fiber And Other Composite Materials Continue The March Into Mainstream Racing
  • Rotors, Pads, Calipers—Become The One-Stop Shop For Performance Brake Components
  • Technicians’ Wish List: Innovative New Diagnostic, Pneumatic & Hand Tools
  • Exclusive Update: Sealed Racing Engines

September: Muscle Car Market

Closing Date

Ad Space Closes:
July 21

Artwork Due

Artwork Due:
July 27

  • Superior To Stock: Assessing The Advantages Of Aftermarket Engine Blocks, Cylinder Sleeves, Main Bearings & Caps
  • Supplying The Staples Rod Ends, A-Arms & Radius Rods
  • Driving Schools Creating Tomorrow’s Racers Today, And How Your Store Can Tap Into This New Enthusiast Base
  • Traditional Powerhouses: Carburetors & Mechanical Fuel Injection Hold Strong In Racing
  • Well-Oiled Machines: The Latest Advancements In Oil Pans, Tanks & Coolers
  • Feeding Big Engine Appetites: Performance Fuel Pumps & Filters
  • Crew Gear Catalog: Products & Apparel To Keep Crew Members Safe And Looking Sharp

October: Off-Road Racing Market

Closing Date

Ad Space Closes:
August 24

Artwork Due

Artwork Due:
August 28

  • PRI Trade Show Preview: Planning For The World’s Largest Gathering Of Hardcore Racing Components & Equipment Starts Right Here!
  • Hot Segment: The Exploding Aftermarket For LS Race Engines
  • Creating Sales Momentum For Pulleys, Gear Drives & Timing Chains
  • Fabricator’s File: Inside The Latest Welding & Fabricating Equipment
  • Switch On Sales Of Wiring Kits, Harnesses, Connectors & Other Electrical Components
  • Sound The Alarm: Selling Upgraded Heat Suppression & Fire Protection Products
  • Gaskets, Seals & Sealants: High-Pressure Problem-Solvers

November: PRI Trade Show Guide

Closing Date

Ad Space Closes:
September 18

Artwork Due

Artwork Due:
September 25

  • State Of The Race Market Report: Looking Ahead To 2016’s Hottest Market Segments
  • Attendees’ Guide To Britain’s Autosport Engineering Show
  • Regional Race Market Report: Getting Up-Close And Personal With An American Racing Hotbed
  • Motorsports Planet: Profiling An Emerging International Race Market
  • The Kids Are All Right: How Racing Stakeholders Have Successfully Tapped Into The Youth Market, Plus: Expert Advice For Keeping Kids Safe In Race Cars
  • Show Me The Money: Why Corporate Sponsors Care About Racing (And What To Do About It)
  • Racing 101: Taking Stock Of The Tech Schools & Colleges Turning Out The Next Generation Of Motorsports Professionals
  • Under New Management: What It Takes To Bring A New Or Existing Race Track Up To Speed
  • Webmasters: Building And Maintaining Your Site Can Be Simple AND Rewarding


December: 30th Annual Buyers Guide

Closing Date

Ad Space Closes:
October 27

Artwork Due

Artwork Due:
October 29

Comprehensive Directory Of Motorsports Parts, Manufacturers, Service Providers & More! Used Every Day In Busy Race Shops Around The World.

  • Complete Contact Information For Over 2000 Industry Suppliers
  • Access To Thousands Of Racing Products & Services
  • Year-Round Product Sourcing Guide For Racing Business Owners
  • Tab Pages For Quick Access To Product Categories
  • Advertisers Receive Free Bold-Face Listings, Mini-Merchandisers & Other Incentives
  • Manufacturers’ Reps Directory
  • Guide To Race Sanctioning Organizations
  • 2016 New Product Preview






Get your 2015 Rate Card and Ad Reservation Calendar

Monthly Features

Industry Insights

Industry leaders share their views with Performance Racing Industry readers, describing critical changes in the market and important trends on the horizon.

Retail Essentials

Alternating columns from retail experts providing useful advice, guidance and strategies on a number of different business and management related topics for racing parts sellers.

Industry News

Important industry events, product and service announcements, management changes, and association news are presented in accurate, concise detail.

Race Shop

An up-to-the-minute, comprehensive pictorial of what’s new in hardcore racing products.


Readers look forward to this visual presentation of the latest in manufacturers’ and distributors’ catalogs.

Regular Features

Retailer Profile

The key promotional, merchandising and business strategies of the top hardcore racing parts retailers in the country are described in depth.

Race Track Profile

This recurring feature delivers an in-depth look at some of today's most successful racing facilities, including keys to longevity, business decisions, and overall philosophies that keep their front and back gates moving.

International Report

PRI reports on growing business opportunities in motorsports around the world. From racing retailers in the UK to car builders in Italy and engine builders in Brazil, the racing industry continues to grow worldwide.

Engine Builder Profile

A key link in moving specialized race engine parts, PRI magazine regularly puts the editorial spotlight on busy race engine businesses, which share their strategies for finding new customers, tightening overhead, purchasing new machinery, budgeting for R&D, and much more