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Editorial Calendar

 

January: Drag Racing Market

Closing Date

Ad Space Closes:
November 20

Artwork Due

Artwork Due:
November 26

Product Focus:
Video Logging & Data Acquisition — Interactive Merchandising Opportunity

Tech Topics:
New Drag Racing Cylinder Heads Make Their Debut

Also in this issue:

  • Drag Racing Market — Launch A Winning Sales Strategy For 2013, Plus: New Aftermarket Products That Are Fueling The Growth In Diesel Drags
  • Gear Up For Successful Sales Of Oval Track Transmissions & Clutches
  • New Rules, Races & Venues: Previewing The 2013 Racing Season
  • Speed Shop Confidential: 25th Annual Racing Retailer Survey Results
  • Lift Sales Of Racing Camshafts
  • Pull In More Business With A New Engine Or Chassis Dyno
  • Maintaining Tolerances — When It’s Time To Invest In New Cylinder Head Prep Equipment

February: Stock Car Market

Closing Date

Ad Space Closes:
December 26

Artwork Due

Artwork Due:
December 28

Product Focus:
Batteries, Alternators & Starters—Tips For Better Turnover

Tech Topics:
Switch On Sales Of Racing Ignition Systems

Also in this issue:

  • Open For Trade: Opportunities In The Soaring Stock Car Market
  • Industry Giant—PRI Trade Show Wrap-Up
  • Scales, Gauges, Shock Dynos & Other Chassis Tuners: Set Up A Winning Sales Strategy
  • Hook Up Your Customers To High-End Hoses, Connectors & Other Plumbing Products
  • Performance Upgrade—Why Racers Require Race-Bred Oils & Lubricants
  • Connecting Rods: Vital Links To Victory Lane

March: Road Racing Market

Closing Date

Ad Space Closes:
January 24

Artwork Due

Artwork Due:
January 28

Product Focus:
Helmets, Suits & Other Driver Safety Gear—Interactive Merchandising Opportunity

Tech Topics:
Turbochargers & Intercoolers—Racing’s Most Powerful Profit-Adders

Also in this issue:

  • Banking On The Road Racing Market For Increased Earnings In 2013
  • From Wind Tunnels To Simulation Software: Taking Advantage Of The Latest Testing Technologies, Plus: Win The Race To The Marketplace With Rapid Prototyping
  • That New Vehicle Smell—Race Trailer & Tow Vehicles
  • First Impressions: Create Visual Impact With Bold New Graphics & Wraps
  • Valuable Insights Into The Latest Valves, Seats & Guides
  • Burn-Out Bonanza! Increase Sales Of Drag Race Clutches & Torque Converters

April: Mustang Market

Closing Date

Ad Space Closes:
February 22

Artwork Due

Artwork Due:
February 26

Product Focus:
Race Grade Fasteners—Add-On Sales That Really Add Up

Tech Topics:
New Oil Pump Technology—Changes In Store

Also in this issue:

  • Mustang Aftermarket: Tap Into The Pony Car’s Untamed Profit Potential
  • Fit The Kit: The Advantages Of Balanced Crank, Rod, Piston Packages
  • Breathe New Life Into Air Filter & Intake System Sales
  • Smart Cars: Update On Engine Management Systems & Tuning Chips
  • Safe Customers Are Return Customers—How To Up-Sell Them On Advanced Vehicle Safety Equipment
  • Drag Racing Transmissions & Bellhousings

May: Sprint Car Market

Closing Date

Ad Space Closes:
March 25

Artwork Due

Artwork Due:
March 27

Product Focus:
Don’t Run Out! Filling Racers’ Needs For Fuel Pumps & Filters

Tech Topics:
Tarmac Attack—Aggressive New Clutches & Gearboxes For Road Racing

Also in this issue:

  • Hot Wings! Open-Ended Opportunities In Sprint Car Racing
  • Just The Ticket: Promoters’ Best Strategies For Increasing Front Gate Sales
  • Design & Manufacturing Update: New CAD/CAM Technology
  • Oval Track Rearends, Gears & Driveshafts—Essential Components For Running Up Front
  • Improved Cylinder Heads For Oval Track Applications
  • Valve Springs & Rocker Arms—Vital Parts In The Engine Package

June: Marine Market

Closing Date

Ad Space Closes:
April 25

Artwork Due

Artwork Due:
April 29

Product Focus:
EFI Hardware—Injectors, Throttle Bodies & More—Interactive Merchandising Opportunity

Tech Topics:
Update On Composites—Lighter Than Aluminum, Stronger Than Steel!

Also in this issue:

  • Motion On The Ocean: Get On Board The Swelling Marine Market
  • Stay Sharp—The Latest In Cutters & Abrasives
  • Hot & Fresh: Performance Pistons Ground To Order
  • Increase Your Hauler’s Pulling Power, Plus: Top Superchargers For Tow Vehicles
  • Friction Fighters: Slick New Coatings For Durable Performance Parts
  • Innovations In Intake Manifolds
  • Top Drawer Of The Toolbox
Top Drawer

July: Dirt Late Model Market

Closing Date

Ad Space Closes:
May 24

Artwork Due

Artwork Due:
May 29

Product Focus:
Strut Your Stuff—Improve Sales Of Performance Shocks & Springs

Tech Topics:
Sticky Solutions—How To Sell Gaskets, Seals & Sealants

Also in this issue:

  • Dirt Late Models: You Can Sell To Stock Car Racing’s Superstars!
  • Hot Behind The Grille? Advances In Radiators, Water Pumps & Fans
  • Ready To Roll: Cabinets, Carts, Lifts & Other Products To Turn Your Trailer Into A Race Shop On Wheels
  • Machines & Media: New Solutions For Parts Cleaning
  • Under-The-Hood Report—Looking In On Pushrods & Lifters
  • Crankshafts—2013 Roundup Of What’s New, Plus: Today’s Generation of Crankshaft Balancers

August: Race Shop Machinery

Closing Date

Ad Space Closes:
June 24

Artwork Due

Artwork Due:
June 26

Product Focus:
Rolling Stock—Race Tires & Wheels—Interactive Merchandising Opportunity

Tech Topics:
New Sensors Provide Dead-On Diagnostics

Also in this issue:

  • Engine Builder’s Wish List: Checking In On The Latest Machining Equipment
  • From Drag & Drifting To Road & Rally Racing—Tap Into The Expanding Sport Compact Scene
  • Smaller, Lighter, Faster: Growing Opportunities In Small Liter Engines
  • N2O To Go: Nitrous Oxide’s Powerful Profit Potential
  • The New Breed Of Race-Bred Headers
  • For Stopper Shoppers: Rotors, Pads, Calipers & Other Performance Brake Components

September: Muscle Car Market

Closing Date

Ad Space Closes:
July 25

Artwork Due

Artwork Due:
July 29

Product Focus:
The Latest In Lubrication: Oil Pans, Tanks & Coolers

Tech Topics:
Engine Blocks, Sleeves & Main Caps For Bulletproof Engines

Also in this issue:

  • Muscle Car Madness! Tap Into The Mega-Market For Classic & Late-Model Chargers, Camaros, Mustangs & Other Muscle Cars
  • Is Your Shop Slowing You Down? Improve Flow & Efficiency With New Options In Cabinets, Carts, Fixtures & Flooring
  • Still The Ones—Carburetors & Mechanical Fuel Injection Remain Dominant In Racing
  • Steering System Components—Driving Sales In The Right Direction
  • Sounding Off On Mufflers, Collectors & Bends
  • Suspension Staples: Selling Rod Ends, A-Arms & Radius Rods

October: Off-Road Racing Market

Closing Date

Ad Space Closes:
August 26

Artwork Due

Artwork Due:
August 28

Product Focus:
Cool Customers—How To Sell Them On The Value Of Heat Suppression & Fire Protection Products

Tech Topics:
The Sourcer’s Guide To Castings & Forgings

Also in this issue:

  • Dusting The Competition: Extreme Profit Potential In Off-Road Racing, Plus: Side-By-Side Sales Opportunities In UTV (Utility Terrain Vehicle) Competition
  • PRI Trade Show Preview—What To Expect At The Greatest Racing Show On Earth
  • Crew Gear That Protects Workers & Promotes A Professional Image
  • Spoiler Alert: Products To Prevent Wiring Problems That Can Stop A Race Car Cold
  • Cut To The Chase—Just The Facts On The Latest Fabricating & Welding Equipment
  • Timely Sales Techniques For Pulleys, Gear Drives & Timing Chains

November: PRI Trade Show Guide

Closing Date

Ad Space Closes:
September 24

Artwork Due

Artwork Due:
September 26

Product Focus:
In & Out: Jugs, Jacks & Other Products For Perfect Pit Stops

Tech Topics:
There’s An App For That—New Business & Performance Programs Put Racing In The Palm Of Your Hand

Also in this issue:

  • Official PRI Trade Show Guide, Featuring:
    • Guide to Exhibitors
    • Trade Show Floor Plan
    • Special Events & Seminars Schedules
    • Sneak Product Preview
    • Visitor’s Guide To Orlando
  • Turnkey Racing: Arrive & Drive, Race Country Clubs & More
  • Performance 101: Training Schools & University Motorsports Programs
  • Guide To Britain’s Autosport Engineering Show
  • New Market Mindset: Insights Into The Installation Business
  • Capturing The Youth Market: How To Target Your Business To Today’s Tech-Savvy Young Racers
  • State Of The Market Report: Wrap-Up Of Race Season 2013
  • Kart Racing Market—Capture Your Share Of Sales

BONUS CIRCULATION AT THE PRI TRADE SHOW!

December: 28th Annual Buyers Guide

Closing Date

Ad Space Closes:
October 28

Artwork Due

Artwork Due:
October 30

Also in this issue:

  • The Yellow Pages Of The Racing Industry
  • Complete Contact Information For Over 2,000 Industry Suppliers
  • Thousands Of Racing Products & Services
  • Year-Round Product Sourcing Reference For Racing Business Owners
  • Tab Pages For Quick Access To Product Categories
  • Advertisers Earn Free Bold-Face Listings, Mini-Merchandisers & Other Incentives
  • Manufacturers’ Reps Directory
  • Guide To Race Sanctioning Organizations
  • 2014 New Product Preview

BONUS CIRCULATION AT INDUSTRY TRADE SHOWS THROUGHOUT 2014!

January: Drag Racing Market

January
Closing Date

Ad Space Closes:
November 22

Artwork Due

Artwork Due:
November 28

Product Focus:
Fine-Tune Sales of Scales, Shock Dynos
& Other Chassis Setup Equipment

Tech Topics:
Oval Track Transmissions & Clutches
Improve Your Sales Ratio

Also in this issue:

  • Drag Racing Market 2012: Staged For Sales, Plus: Emerging Opportunities In Diesel Drags
  • Heads-Up On The Latest Drag Racing Cylinder Heads
  • Industry Buzz: Results Of The 24th Annual Racing Retailer Survey
  • 2012 Race Market Preview
  • New Data Acquisition & Video Logging Technology For Intelligent Tuning
  • Camshafts For Racing Applications

February: Dirt Late Model Market

February
Closing Date

Ad Space Closes:
December 21

Artwork Due

Artwork Due:
December 23

Product Focus:
Banking On Safety—Suits, Helmets
& Other Driver Safety Gear

Tech Topics:
Fire Up Sales Of Racing
Ignition Systems

Also in this issue:

  • Dirt Late Models: Selling To These Oval Track Superstars
  • PRI Trade Show Wrap-Up Report: Sizing Up The Industry's Biggest Event
  • Timely Tips For Trailers & Tow Vehicles Buyers, Plus: Enhance Your Team Image With Upgraded Graphics & Wraps
  • Guided Tour Of The Latest High-Performance Valves, Valve Seats & Guides
  • Lock Down Sales Of Oval Track Rearends, Gears & Driveshafts
  • Full-Tilt Testing: Advances In Engine & Chassis Dynos

March: Road Racing Market

March
Closing Date

Ad Space Closes:
January 25

Artwork Due

Artwork Due:
January 27

Product Focus:
Performance Plumbing From A To Z

Tech Topics:
New Connecting Rods Push
The Performance Envelope

Also in this issue:

  • On The Road Again: From Club To Pro, Business Opportunities Abound In Road Racing
  • CAD/CAM Technology Takes Hold At Every Level Of Parts Production, Plus: Inroads In Rapid Prototyping
  • Spooling Up Sales Of Turbochargers & Intercoolers
  • Current Trends In Batteries, Alternators & Starters
  • Drag Race Driveline, Part 1: Clutches & Torque Converters
  • Winner’s Circle: What It Takes To Succeed As A Race Parts Retailer

April: Mustang Drag Market

April
Closing Date

Ad Space Closes:
February 23

Artwork Due

Artwork Due:
February 27

Product Focus:
New Heat Suppression & Fire
Protection Products To The Rescue

Tech Topics:
Performance Pistons: Rising To
The Demands Of Today’s Engines

Also in this issue:

  • Putting The Horse In Horsepower: Huge Profit Potential In The Runaway Mustang Market
  • Win The Race To the Track: Profitable Products That Enhance Tow Vehicle Performance
  • Race Grade Fasteners: Add-On All-Stars
  • Holding Tighter Tolerances—Innovations In Cylinder Head Prep Equipment
  • Performance Oil Pumps—Step Up Your Sales Volume
  • Increase Every Sales Ticket With Gaskets, Seals & Sealants

May: Open Wheel Market

May
Closing Date

Ad Space Closes:
March 23

Artwork Due

Artwork Due:
March 27

Product Focus:
Performance Oils & Lubricants—
Formidable Friction Fighters

Tech Topics:
Oval Track Cylinder Heads

Also in this issue:

  • From The Grassroots To Its Upper Reaches, There’s Open-Ended Opportunity In Open Wheel Racing
  • Engine Management Systems & Tuning Chips: Boot Up Better Performance
  • Take Control Of Valvetrain Sales—Strategies For Valve Springs & Rocker Arms
  • The Right Stuff For Road Racing—Suspension, Driveline & Other Chassis Components
  • Dust Busters: Increasing Sales Of Air Filters & Intake Systems
  • Drag Racing Driveline, Part 2: Transmissions & Bellhousings

June: Tractor Pulling Market

June
Closing Date

Ad Space Closes:
April 26

Artwork Due

Artwork Due:
April 30

Product Focus:
All Systems Are Go—New Sensors To
Measure Virtually Every Function On A
Race Car

Tech Topics:
Straight Talk On Steering
System Components

Also in this issue:

  • Tractor Pulling: Capture Your Share Of Sales In A Strong Market
  • Safe & Secure: Seats, Harnesses, Fuel Cells & Other Vehicle Safety Equipment
  • Racing Crankshafts—Forging Ahead With New Designs, Plus: Crankshaft Balancers & Prep Equipment
  • Handling Sales Of Oval Track Suspension Products
  • Scour Power: Advances In Parts Cleaning Equipment & Media
  • Fuel Pumps & Filters: Secrets To High-Volume Sales
  • Top Drawer Of The Toolbox
Top Drawer Of The Toolbox

July: Sport Compact Market

July
Closing Date

Ad Space Closes:
May 24

Artwork Due

Artwork Due:
May 29

Product Focus:
Workshop On Wheels: Professional
Grade Cabinets, Tie-Downs, Winches
& Other Trailer Accessories

Tech Topics:
Coatings–Make Good Parts
Even Better

Also in this issue:

  • Drags, Drifting, Time Attack & Other Stand-Out Series In Sport Compact Competition
  • Electronic Fuel Injection: Spelling Out The Advantages Of New EFI Systems
  • Get Improved Sales Performance From Pushrods & Lifters
  • Exhaust Products, Part I: Performance Headers
  • Fashion Forward: Professional Crew Gear To Promote Safety & Team Image
  • Mechanical Advantage: Pulleys, Gear Drives & Timing Chains

August: Race Shop Machinery

August
Closing Date

Ad Space Closes:
June 22

Artwork Due

Artwork Due:
June 26

Product Focus:
Guide To Rotors, Calipers, Pads &
Other Brake System Components

Tech Topics:
Advanced Geometry—The Latest In
Drag Race Suspension

Also in this issue:

  • Race Engine Machining Equipment—Advances For 2012
  • Run Whatcha Brung! Race Series & Tracks That Are Wide-Open To Innovation
  • What’s New In Intake Manifolds
  • Main Ingredients: Engine Blocks, Sleeves, Main Caps & Bearings
  • Chill Factor: Efficient New Radiators, Water Pumps, Fans & Related Cooling Equipment
  • Winner’s Circle: What It Takes To Succeed In A Race Engine Business

September: Muscle Car Market

September
Closing Date

Ad Space Closes:
July 26

Artwork Due

Artwork Due:
July 30

Product Focus:
Rod Ends, A-Arms & Radius Rods—
Link Up With The Right Components

Tech Topics:
Nitrous Oxide—The Power Adder
That Revs Up Store Traffic

Also in this issue:

  • Pump Up Profits In The Power Hungry Muscle Car Market
  • Exhaust Products, Part II: Mufflers, Collectors, Bends & Crossovers
  • Oiling Issues Resolved: New & Improved Oil Pans, Tanks & Coolers
  • Race Shop Makeover: Efficient New Cabinets, Tool Carts, Fixtures & Flooring
  • Metal Merchants: Sourcing Race-Grade Materials, Plus: Metal Treatments That Improve Parts
  • Guide To Pit Equipment: Utility Jugs, Jacks, Canopies, Weather Stations & More

October: Off-Road Racing Market

October
Closing Date

Ad Space Closes:
August 24

Artwork Due

Artwork Due:
August 28

Product Focus:
A Look Inside The Latest
Racing Valve Covers

Tech Topics:
Lighter, Stronger, Faster—
Racing Composites

Also in this issue:

  • From Closed-Course To Desert, Dig Into The Dynamic Off-Road Market
  • Primed For A Profi table 2013: PRI Trade Show Preview
  • Trends In Carburetors & Mechanical Fuel Injection For Racing Applications
  • Fabricator’s Toolbox: The Latest In Cutters, Notchers, Benders & Brakes
  • Pre-Made Kits & Harnesses: Untangle The Intricacies Of Race Car Wiring
  • Superchargers: Bolt-On Performance For Instant Profit
  • The Wired Generation: What It Takes To Get Today’s Kids Involved In Racing

November: PRI Trade Show Guide

November
Closing Date

Ad Space Closes:
September 25

Artwork Due

Artwork Due:
September 27

Product Focus:
The Latest Spin On Race
Tires & Wheels

Tech Topics:
Energy Efficiency In Motorsports

Also in this issue:

  • The BIG ONE! Official Guide To The PRI Trade Show
    • Exhibitors Directory
    • Trade Show Floor Plan
    • Special Event & Seminar Schedules
    • Sneak Product Preview
  • Kart Racing—Cross-Over Opportunities For Racing Businesses
  • Reinventing The In-Store Experience: Strategies To Improve Your Sales & Merchandising Skills
  • Social Media Marketing: Powerful Weapons In Your Advertising Arsenal
  • Winner’s Circle: What It Takes To Succeed As A Race Track Promoter
  • Drag Racing Goes Global! How To Tap Into The International Demand
  • Autosport Engineering Show Preview
  • State of the Market Report
  • Regional Race Market Profile

BONUS CIRCULATION AT THE PRI TRADE SHOW!

December: 27th Annual Buyers Guide

December
Closing Date

Ad Space Closes:
October 26

Artwork Due

Artwork Due:
October 30

Tab Pages:
Tab page 4-color advertising rate $5,250

In this issue:

  • The Yellow Pages Of The Racing Industry
  • Complete Contact Information For Over 2100 Industry Suppliers
  • Thousands Of Racing Products & Services
  • Year-Round Sourcing Reference For Racing Business Owners
  • Tab Pages For Quick Access To Product Categories
  • Advertisers Earn Free Bold-Face Listings, Mini-Merchandisers & Other Incentives
  • Manufacturers’ Reps Directory
  • Guide To Race Sanctioning Organizations
  • 2013 New Product Preview

BONUS CIRCULATION AT INDUSTRY TRADE SHOWS THROUGHOUT 2013!

 

 

 

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Monthly Features

Industry Insights

Industry leaders share their views with Performance Racing Industry readers, describing critical changes in the market and important trends on the horizon.

Dealer Profile

The key promotional, merchandising and business strategies of the top hardcore racing parts retailers in the country are described in depth.

Industry News

Important industry events, product and service announcements, management changes, and association news are presented in accurate, concise detail.

Race Shop

An up-to-the-minute, comprehensive pictorial of what’s new in hardcore racing products.

Catalogs

Readers look forward to this visual presentation of the latest in manufacturers’ and distributors’ catalogs.

Regular Features

International Report

PRI reports on growing business opportunities in motorsports around the world. From racing retailers in the UK to car builders in Italy and engine builders in Brazil, the racing industry continues to grow worldwide.

Engine Builder Profile

A key link in moving specialized race engine parts, PRI magazine regularly puts the editorial spotlight on busy race engine businesses, which share their strategies for finding new customers, tightening overhead, purchasing new machinery, budgeting for R&D, and much more.

 

 

 

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