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Editorial Calendar

 

January: Drag Racing Market

01-2014
Closing Date

Ad Space Closes:
November 21

Artwork Due

Artwork Due:
November 25

  • Interactive IssueSpeed Channels: Advances In Data Acquisition & Video Logging—Interactive Feature
  • Race Market Forecast For 2014: What You Need To Know To Be Successful This Season
  • Camshaft Chronicles: Ongoing Innovations Continue To Lift Sales
  • Cutting-Edge Cylinder Head Prep Equipment
  • New Drag Race Cylinder Heads Designed To Dominate
  • Keep Your Shop On Top: Why It’s Time To Upgrade Your Engine Or Chassis Dyno
  • Oval Track Transmissions & Clutches: Gear Up For Greater Sales
  • How Does Your Store Shape Up? 26th Annual PRI Racing Retailer Survey Results

February: Stock Car Market

02-2014
Closing Date

Ad Space Closes:
December 27

Artwork Due

Artwork Due:
January 3

  • Indy Exclusive: PRI Trade Show Wrap-Up
  • Energize Sales Of Batteries, Alternators & Starters, Plus: The Charge To Electric & Hybrid Racing
  • Tuned For The Track—Scales, Gauges, Shock Dynos & Other Chassis Setup Equipment
  • Take The Stress Out Of Connecting Rod Selection
  • Ignition Systems: Start Selling More!
  • Channels Of Trade: Tracking International Performance Parts Imports & Exports
  • Tremendous Profit Potential In Performance Plumbing Products
  • Secure Sales Of Race-Grade Gaskets, Seals & Sealants

March: Road Racing Market

03-2014
Closing Date

Ad Space Closes:
January 24

Artwork Due

Artwork Due:
January 28

  • Interactive IssueSorting Out The Expanding Array of Valves, Valve Seats & Guides—Interactive Feature
  • Dial In Sales Of Drag Race Clutches & Torque Converters
  • Turbochargers, Turbo Kits & Intercoolers: Spinning Power Into Profits
  • Proven Performance: Using Simulation Software, Wind Tunnels & Other Testing Technologies To Take Your Race Program To The Next Level, Plus: Speed Up R&D With Rapid Prototyping
  • Strategies For Sourcing Metals & Alloys
  • Time Is Money: New Labor-Saving Options In Parts Cleaning Equipment
  • 2014 Trailer Options: First-Class Accommodations For Traveling Teams

April: Mustang Market

04-2014
Closing Date

Ad Space Closes:
February 24

Artwork Due

Artwork Due:
February 26

  • Interactive IssueThe Rise Of Rotating Assemblies—Pre-Balanced Crank, Rod, Piston Packages Continue To Grow In Popularity—Interactive Feature
  • Clean Air Initiative: Advances In Air Filters & Intake Systems
  • Bullet-Proof Transmissions & Bellhousings For Drag Racing
  • Attach Race Grade Fasteners To Every Parts Sale
  • From Seats To Fuel Cells—Equip Your Racers With The Most Advanced Vehicle Safety Equipment, Plus: Innovative New Helmets, Head & Neck Restraints, Gloves & Other Driver Safety Gear
  • New Oil Pumps For Peak Engine Performance
  • Back Gate Game Plan: Promoters’ Proven Strategies To Attract New Racers & Keep Them Coming Back

May: Open Wheel Market

05-2014
Closing Date

Ad Space Closes:
March 24

Artwork Due

Artwork Due:
March 26

  • Interactive IssueRacing’s EFI Revolution: Update On Engine Management Systems & A Corresponding Feature On Tuning Chips, Injectors & Throttle Bodies—Interactive Feature
  • What CAD/CAM Capability Can Do For Your Business
  • Innovations In Oval Track Cylinder Heads
  • Oval Track Driveline Overview—Developments In Rearends, Gears & Driveshafts
  • Valve Springs & Rocker Arms: Meeting The Demand For New Designs
  • On-Site Sales: Opportunities In Trackside Vending
  • Profit In The Pits: Merchandising Jacks, Utility Jugs, Carts & Other Must-Have Pit Equipment

June: Tractor Pulling Market

06-2014
Closing Date

Ad Space Closes:
April 24

Artwork Due

Artwork Due:
April 28

  • Top DrawerPounding The Pavement: Road Race Driveline Components
  • High-Tech Coatings: Value-Added Products For Virtually All Race Components, Plus: Metal Treatment To Extend Parts Life
  • Composite Materials That Exhibit Light Weight & Durability
  • Cutters & Abrasives: Shaving Time Off Machining Tasks
  • Intake Manifolds: The Race To Keep Up With New Cylinder Head Technology
  • Strength, Agility & Longevity: The Evolution Of Performance Pistons & Rings
  • Hauler Overhaul: Products To Enhance Tow Vehicle Performance
  • Top Drawer Of The Toolbox: Add Fast-Moving New Products To Your Inventory

July: Dirt Late Model Market

07-2014
Closing Date

Ad Space Closes:
May 23

Artwork Due

Artwork Due:
May 28

  • Interactive IssueEvery Racer Needs Them: Race-Grade Oils & Lubricants—Interactive Feature
  • Racing Crankshafts: Set Sales In Motion, Plus: Harmonic Dampers—Doing Away With Torsional Vibration
  • Standing Up To Greater Demands—New Developments In Pushrods & Lifters
  • Handling Sales Of Performance Shocks & Springs
  • Temperature Tamers: Innovations In Racing Radiators, Water Pumps & Fans
  • Trackside Support: New Cabinets, Carts, Lifts, Generators & Other Must-Have Trailer Accessories
  • Wide-Open Racing: Innovation Thrives In Time Attack, Land Speed, Hill Climb & Other Unlimited Racing Arenas

August: Race Shop Machinery

08-2014
Closing Date

Ad Space Closes:
June 24

Artwork Due

Artwork Due:
June 26

  • Interactive IssueMods Are Rockin’—Dirt Or Asphalt, Modified Continue Their Meteoric Rise
  • Putting The Pieces Together: Headers, Merge Collectors & Bends—Interactive Feature
  • Giant Killers—Wringing Big Horsepower From Small-Liter Engines
  • Boost Sales Of Racing Brakes
  • Data Mining: New Sensors Let You See Inside Every System Of A Race Car
  • Tool Talk: The Latest In Diagnostic, Pneumatic & Hand Tools
  • Rev Up Repeat Business With Nitrous Oxide Sales

September: Muscle Car Market

09-2014
Closing Date

Ad Space Closes:
July 24

Artwork Due

Artwork Due:
July 28

  • Performance Platforms: Engine Blocks, Sleeves, Bearings & Main Caps Continue To Progress
  • Suspension Superstars—Rod Ends, A-Arms & Radius Rods
  • Wheeling & Dealing: Increase Sales Of Steering System Components
  • Holding Their Own: Carburetors & Mechanical Fuel Injection Remain At The Forefront Of Racing
  • Oil Pans, Tanks & Coolers—Solving Your Customers’ Oiling Issues
  • Top Off Sales Of Fuel Pumps & Filters
  • Shape Up Your Race Shop With The Latest Flooring, Fixtures, Cabinets & Tool Carts

October: Off-Road Racing Market

10-2014
Closing Date

Ad Space Closes:
August 26

Artwork Due

Artwork Due:
August 28

  • PRI Trade Show Preview: What To Expect From The Largest Global Gathering Of Hardcore Race Parts Purveyors
  • Pulleys, Gear Drives & Timing Chains: Tips For Turning More Product
  • Advances In Fabrication & Welding Equipment—New Tools For Chassis & Body Builders
  • Brilliant Electrical Solutions—Wiring Kits & Harnesses
  • Old Is New Again—Serving The High-Dollar Nostalgia Drag Race Market
  • Use E-Commerce To Extend Your Brick & Mortar Store’s Market Reach
  • To Protect & Serve: The Evolution Of Heat Suppression & Fire Protection Products

November: PRI Trade Show Guide

11-2014
Closing Date

Ad Space Closes:
September 23

Artwork Due

Artwork Due:
September 25

  • Business Beat: Looking Ahead To 2014’s Hottest Sales Sectors
  • Owners Of New Tracks Tell Why They’re Betting On The Future Of Racing, Plus: How They’ve Designed Their Facilities To Appeal To Today’s Race Fan
  • Kids In Cars: Strategies To Get The Next Generation Behind The Wheel
  • Conquering New Worlds—Tips For Doing Business In The Middle East, Latin America & Other Emerging Race Markets
  • Gateway To The European Race Market: Guide To The Autosport Engineering Show
  • In The Winner’s Circle—High-Powered Roles for Women In The Racing Industry
  • Team Spirit: The Latest In Functional & Fashionable Crew Gear
  • Regional Race Market Report: Inside A Hotbed Of Racing
  • Minding Your Business: Expert Advice On Closing, Add-On Sales, Bundling & Other Retail Sales Strategies

BONUS CIRCULATION AT THE PRI TRADE SHOW

December: 29th Annual Buyers Guide

12-2014
Closing Date

Ad Space Closes:
October 28

Artwork Due

Artwork Due:
October 30

The Yellow Pages Of The Racing Industry!

  • Complete Contact Information For Over 2,000 Industry Suppliers
  • Access To Thousands Of Racing Products & Services
  • Year-Round Product Sourcing Guide For Racing
  • Business Owners
  • Tab Pages For Quick Access To Product Categories
  • Advertisers Earn Free Bold-Face Listings,
  • Mini-Merchandisers & Other Incentives
  • Manufacturers’ Reps Directory
  • Guide To Race Sanctioning Organizations
  • 2015 New Product Preview
  • Tab Page 4-color advertising rate $5,250

BONUS CIRCULATION AT INDUSTRY TRADE SHOWS THROUGHOUT 2014

January: Drag Racing Market

01-2015
Closing Date

Ad Space Closes:
November 19

Artwork Due

Artwork Due:
November 25

  • Interactive IssueChanging Channels: Advances In Data Acquisition & Video Logging
  • Race Market Preview: Tracking Sales Trends For The 2015 Season
  • Profiling The Newest Camshafts For Racing
  • Blueprint For Winning Engines: Fresh Options In Cylinder Head Prep Equipment
  • Innovative Drag Race Cylinder Head Designs For Quicker ETs
  • Traveling Right: Hit The Road With A New Race Trailer, Plus: Freshly Wrapped—Upgrade Your Team Image With An Inspired Graphics Treatment
  • Store Trek 2015—27th Annual PRI Racing Retailer Survey Results

February: Stock Car Market

02-2015
Closing Date

Ad Space Closes:
December 23

Artwork Due

Artwork Due:
January 5

  • Indy In-Depth: PRI Trade Show Wrap-Up
  • Power Up Sales Of Batteries, Alternators & Starters
  • Tuning For Top Performance Scales, Shock Dynos, Gauges & Other Chassis Setup Equipment
  • Race-Grade Fasteners: Attach These Products To Every Sale
  • Connecting Rods Profitable New Power-Pumpers
  • Key Strategies For Ignition System Sales
  • Rinse & Repeat—The Shop Owner’s Guide To State-Of-The Art Parts Cleaning Equipment

March: Road Racing Market

03-2015
Closing Date

Ad Space Closes:
January 22

Artwork Due

Artwork Due:
January 28

  • Open-Ended Opportunities In Valves, Valve Seats & Guides
  • Power Shift—Developments In Drag Racing Clutches & Torque Converters
  • Peak Profit Potential In Turbochargers, Turbo Kits & Intercoolers
  • Inside The Cell: The Evolution Of Engine & Chassis Dynos
  • Future Shop: Move Your R&D Forward With High-Performance Computing, Wind Tunnels & Other High-Tech Testing Technologies, Plus: Better By Design—Assessing The Latest CAD/CAM Systems, and 3D Printing: Add A New Dimension To Product Development
  • Metals & Alloys From Sourcing To Recycling

April: Street/Strip Market

04-2015
Closing Date

Ad Space Closes:
February 20

Artwork Due

Artwork Due:
February 26

  • Hooked On The Classics: Catering To The Well-Heeled Drivers Of Vintage Race Cars
  • Port Authority—New Oval Track Cylinder Heads Designed To Dominate
  • Smart Balance: Meet The Growing Demand For Rotating Assemblies
  • Ring Up Sales Of Drag Racing Transmissions & Bellhousings
  • Plumbers’ Helpers: Profit Potential In Precision, Race-Grade Hoses & Fittings
  • In The Driver’s Seat: How To Sell Racers On Life-Saving Vehicle And Driver Safety Equipment, Plus: Spreading The Word—The Industry’s Efforts On Safety Education
  • Oil Pump Update—Providing Peak Performance For Higher Horsepower Engine

May: Sprint Car & Midget Market

05-2015
Closing Date

Ad Space Closes:
March 20

Artwork Due

Artwork Due:
March 26

  • Interactive IssueEmbracing EFI: The Evolving Market For Engine Management Systems, Hardware & Tuning Chips
  • Racing Meets Metrology: Producing Precision Parts Through High-Tech Measuring Technology
  • Increase Your Sales Of Valve Springs & Rocker Arms
  • The Rise Of Arrive & Drive—Tap Into The Growing Market For Race Car Prep & Track Support
  • Round-And-Round Report: Innovations In Oval Track Rearends, Gears & Driveshafts
  • Pit Pass: Your Ticket To Improved Sales Of Jacks, Fuel Jugs, Tool Carts, In-Car Communication And Other Pit Equipment
  • Race Shop Accessories & Consumables Wipes, Cleaners, Gloves & Other Products For A Safe & Sanitary Machine Shop

June: Land Speed Racing Market

06-2015
Closing Date

Ad Space Closes:
April 21

Artwork Due

Artwork Due:
April 27

  • Tarmac Attack: Developments In Road Racing Driveline Components
  • Life Insurance For Precision Parts—Advanced Coatings Have It Covered, Plus: Cryogenics, Superfinishing And Other Metal Treatments For Bulletproof Parts
  • New Intake Manifolds Matched To Today’s Higher Performance Engine Components
  • Packed With Power: The New Breed Of Pistons, Rings & Wrist Pins
  • Smoother Surfaces, Tighter Tolerances—Advances In Cutters & Abrasives
  • Tow Vehicle Enhancements Products To Improve Your Customers’ Other Performance Vehicles
  • Top Drawer Of The Tool Box: Spotlighting Must-Have New Products Racers Really Want!

July: Dirt Late Model Market

07-2015
Closing Date

Ad Space Closes:
May 21

Artwork Due

Artwork Due:
May 28

  • Interactive IssueLiquid Assets: Up-Selling Your Customers To Race-Grade Oils & Lubricants
  • From Custom To Shelf-Stock—New Twists In Crankshaft Development, Plus: Fine-Tune Sales Of Harmonic Dampers
  • Pulling In Added Profit From Pushrods & Lifters
  • Performance Shocks & Springs Secrets To Superior Setups
  • Cool Customers: Cover Racers’ Radiator, Water Pump & Fan Requirements
  • Trailer Accessories For Easier Loading, Safer Tie-Down And Improved Storage
  • A Place For Everything: New Options In Toolboxes, Storage Units & Pit Carts, Plus: Race Shop Fixtures To Suit Any Floor Plan

August: Race Shop Machinery

08-2015
Closing Date

Ad Space Closes:
June 22

Artwork Due

Artwork Due:
June 26

  • Mega-Market! Super Sales Potential In Dirt And Asphalt Modifieds
  • Exhaust Building Blocks: Headers, Merge Collectors & Bends
  • Steering System Components: Turning Improved Profits
  • From Brakes To Car Bodies: Carbon Fiber And Other Composite Materials Continue The March Into Mainstream Racing
  • Rotors, Pads, Calipers—Become The One-Stop Shop For Performance Brake Components
  • Technicians’ Wish List: Innovative New Diagnostic, Pneumatic & Hand Tools
  • Exclusive Update: Sealed Racing Engines

September: Muscle Car Market

09-2015
Closing Date

Ad Space Closes:
July 21

Artwork Due

Artwork Due:
July 27

  • Superior To Stock: Assessing The Advantages Of Aftermarket Engine Blocks, Cylinder Sleeves, Main Bearings & Caps
  • Supplying The Staples Rod Ends, A-Arms & Radius Rods
  • Driving Schools Creating Tomorrow’s Racers Today, And How Your Store Can Tap Into This New Enthusiast Base
  • Traditional Powerhouses: Carburetors & Mechanical Fuel Injection Hold Strong In Racing
  • Well-Oiled Machines: The Latest Advancements In Oil Pans, Tanks & Coolers
  • Feeding Big Engine Appetites: Performance Fuel Pumps & Filters
  • Crew Gear Catalog: Products & Apparel To Keep Crew Members Safe And Looking Sharp

October: Off-Road Racing Market

10-2015
Closing Date

Ad Space Closes:
August 24

Artwork Due

Artwork Due:
August 28

  • PRI Trade Show Preview: Planning For The World’s Largest Gathering Of Hardcore Racing Components & Equipment Starts Right Here!
  • Hot Segment: The Exploding Aftermarket For LS Race Engines
  • Creating Sales Momentum For Pulleys, Gear Drives & Timing Chains
  • Fabricator’s File: Inside The Latest Welding & Fabricating Equipment
  • Switch On Sales Of Wiring Kits, Harnesses, Connectors & Other Electrical Components
  • Sound The Alarm: Selling Upgraded Heat Suppression & Fire Protection Products
  • Gaskets, Seals & Sealants: High-Pressure Problem-Solvers

November: PRI Trade Show Guide

11-2015
Closing Date

Ad Space Closes:
September 18

Artwork Due

Artwork Due:
September 25

  • State Of The Race Market Report: Looking Ahead To 2016’s Hottest Market Segments
  • Attendees’ Guide To Britain’s Autosport Engineering Show
  • Regional Race Market Report: Getting Up-Close And Personal With An American Racing Hotbed
  • Motorsports Planet: Profiling An Emerging International Race Market
  • The Kids Are All Right: How Racing Stakeholders Have Successfully Tapped Into The Youth Market, Plus: Expert Advice For Keeping Kids Safe In Race Cars
  • Show Me The Money: Why Corporate Sponsors Care About Racing (And What To Do About It)
  • Racing 101: Taking Stock Of The Tech Schools & Colleges Turning Out The Next Generation Of Motorsports Professionals
  • Under New Management: What It Takes To Bring A New Or Existing Race Track Up To Speed
  • Webmasters: Building And Maintaining Your Site Can Be Simple AND Rewarding

BONUS CIRCULATION AT THE PRI TRADE SHOW

December: 30th Annual Buyers Guide

12-2015
Closing Date

Ad Space Closes:
October 27

Artwork Due

Artwork Due:
October 29

Comprehensive Directory Of Motorsports Parts, Manufacturers, Service Providers & More! Used Every Day In Busy Race Shops Around The World.

  • Complete Contact Information For Over 2000 Industry Suppliers
  • Access To Thousands Of Racing Products & Services
  • Year-Round Product Sourcing Guide For Racing Business Owners
  • Tab Pages For Quick Access To Product Categories
  • Advertisers Receive Free Bold-Face Listings, Mini-Merchandisers & Other Incentives
  • Manufacturers’ Reps Directory
  • Guide To Race Sanctioning Organizations
  • 2016 New Product Preview

BONUS CIRCULATION AT INDUSTRY TRADE SHOWS THROUGHOUT 2015

 

 

 

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Monthly Features

Industry Insights

Industry leaders share their views with Performance Racing Industry readers, describing critical changes in the market and important trends on the horizon.

Retail Essentials

Alternating columns from retail experts providing useful advice, guidance and strategies on a number of different business and management related topics for racing parts sellers.

Industry News

Important industry events, product and service announcements, management changes, and association news are presented in accurate, concise detail.

Race Shop

An up-to-the-minute, comprehensive pictorial of what’s new in hardcore racing products.

Catalogs

Readers look forward to this visual presentation of the latest in manufacturers’ and distributors’ catalogs.

Regular Features

Retailer Profile

The key promotional, merchandising and business strategies of the top hardcore racing parts retailers in the country are described in depth.

Race Track Profile

This recurring feature delivers an in-depth look at some of today's most successful racing facilities, including keys to longevity, business decisions, and overall philosophies that keep their front and back gates moving.

International Report

PRI reports on growing business opportunities in motorsports around the world. From racing retailers in the UK to car builders in Italy and engine builders in Brazil, the racing industry continues to grow worldwide.

Engine Builder Profile

A key link in moving specialized race engine parts, PRI magazine regularly puts the editorial spotlight on busy race engine businesses, which share their strategies for finding new customers, tightening overhead, purchasing new machinery, budgeting for R&D, and much more

 

 

 

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