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29th Annual Racing Business Survey Results
Steady sales across the board highlight a strengthening motorsports market for 2017.


PRI 29th Annual Survey
integrity, educating customers, product knowledge, offering quality work—these are just some of the core components that constitute exceptional customer service. They were also among the most frequently cited responses by racing business operators who were asked, “When interacting with customers during the sales process, what techniques, strategies, or offers have you found were most successful in boosting sales?” as part of Performance Racing Industry Magazine’s 29th annual Racing Business Survey. Following are the complete results of PRI’s survey, conducted in late 2016.

PRI's 28th Annual Racing Business Survey Results
GENERAL BUSINESS
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PRI 29th Annual Survey
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SALES TRENDS
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MARKETING NOTES
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PRI 29th Annual Survey
ONLINE PRESENCE
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PRI 29th Annual Survey
OPERATIONS
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PRI 29th Annual Survey



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