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Market Demographics
  • A popular site for members of the racing industry, the PRI website averages over 10,000 unique visitors per month, a figure that continues to grow. PRI's website has over 125,000 unique visitors in the course of one year!
  • All advertisers are automatically included in the advertiser index in each issue of PRI, which lists the page number of the advertisement of the company.
  • While nearly a third of PRI readers say they get additional information on a product advertised in PRI by using the internet, nearly two-thirds say they call the company directly.
$19.5 BILLION IN SALES ANNUALLY*
Oval Track
45%
Motorsport Engineering
30%
Drag Racing
12%
Road Racing
7%
Offroad/Rally
4%
Karting
1%
Autocross
1%

 

THE RACER POPULATION OF 451,000*
Drag Racing
155,000
Oval Track
137,000
Autocross
86,000
Karting
41,000
Road Racing
15,000
Other
11,000
Off Road/Rally
6,000
TOTAL RACERS
451,000
*This Estimate Was Originally Prepared By Motorsport Research Associates For the British Auto Racing Trade Group, Motorsport Industry Association. Figures Includes $6.5 Billion In Race Engineering Investments.

 

CIRCULATION AND DISTRIBUTION
Performance Racing Retailers*
9,379
Race Engine Builders
4,401
Race Car Builders and Fabricators
2,464
Performance Warehouse Distributors
2,016
Professional Race Teams
1,585
Manufacturers Sales Representatives
321
Manufacturers
2,790
Race Track Owners and Promoters
1,736
Advertising Agencies, Industry and Media VIPs
703
TOTAL SUBSCRIBERS
25,395
*(Racing Component Retail Stores, High-Performance Stores,Speed Shops, Trackside Sales, etc.)

 

 

 

 

 

 



Performance Racing Industry

Distribution Map


Demographic Graph



Performance Racing Industry

































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