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POWERFUL, ENGAGED READERSHIP!

Readex Research Proves PRI Magazine Gets The Job Done!

88% of PRI magazine readers are the owner, president, manager or other executive in a racing company!
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Q. What best describes your job title or position?

  • Owner/president/other executive 81%
  • Manager 8%
  • Sales 3%
  • Buyer 2%
  • Fabricator 1%
  • Machinist 1%
  • R & D 1%
  • Other 1%
  • No Answer 1%
  • *Does not add up to 100% due to rounding to whole numbers in percentages.

97% of PRI magazine readers are involved in purchasing!

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Q. What one option best describes your involvement in your organization's purchases?

  • Involved in Purchasing In
    Some Way: 97%
  • approve budget 15%
  • authorize purchases 60%
  • recommend/specify brands
    or suppliers 19%
  • involved in other way 3%
  • not involved in purchasing 2%
  • no answer 1%

82% have taken action in the past 12 months due to reading advertisements in PRI!
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Q. In the last 12 months, what actions have you taken as a result of reading advertisements in PRI?

82% indicated at least one of the following actions took place in the past 12 months:

  • Purchased a product
  • Contacted advertiser
  • Visited advertiser's website
  • Sought out advertisers at the PRI Trade Show
  • Referred product to others

PRI Readers:

  • Readers spend an average of 59 minutes with each issue of PRI magazine.
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    Q. Including all the times you pick it up, about how much time do you spend reading or looking through a typical issue of PRI?