PRI Magazine Unveils New Look, Fresh Content For 2020 | Performance Racing Industry
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PRI Magazine Unveils New Look, Fresh Content For 2020
January 7, 2020
Starting in 2020, readers will notice a new photo spread to kick off each issue, an all-new sponsorship column, a social media spotlight feature, technical support articles, and more.
PRI Magazine Unveils New Look, Fresh Content For 2020

As PRI Magazine enters its 35th year, the performance racing industry’s most closely read business publication has evolved with the times. PRI Senior Art Director Danny Kim has fine-tuned the look and feel of the magazine for an improved reading experience in 2020 and beyond, while Editor Dan Schechner and the team have introduced fresh new content to reflect the changing marketplace.

Starting in 2020, readers will notice a new photo spread to kick off each issue, which is the result of PRI receiving hundreds of top quality photos each month. It may come from PRI’s network of skilled photojournalists or a generous contribution from an industry source.

An all-new column, Sponsor Spotlight, will take you beyond the headlines to explore a different partnership each month, whether it’s a manufacturer supporting a racer, a speed shop backing an event or class, or any other of racing’s countless sponsor agreements. PRI speaks with representatives from both sides of the table to sort out how these deals came together, why it was a good fit, what “success” looks like for both parties, and more.

Another new offering, Social Status, can be found on the back page of the Magazine. This new section showcases engaging social media posts of the industry’s most popular and eye-catching content. Motorsports businesses across the social networks—Facebook, Instagram, Twitter, YouTube, and more—are featured, so don’t be surprised to see your viral post end up there!

Each issue moving forward includes an article under the banner of Tech Support, where a panel of expert sources will address frequently asked questions from customers. This month it’s CAD/CAM, followed by Coatings in February, Chassis Construction & Welding in March, LS Engines in April, and onward.

All editions of PRI Magazine will also now offer a deep dive report on one hot-button issue impacting the racing industry today. This month it’s Tariffs, followed by our PRI Trade Show Rewind in February, and PRI’s exclusive Racing Business Survey in March. Additional topics over the next 11 months include Social Media (May), eSports (June), and our first-ever Racer Survey (September).

Keep your eyes on PRI Magazine in 2020, beginning with the outstanding January issue, available online here. To view the 2020 PRI Magazine editorial calendar, visit here.