Sean Bratches To Step Down From F1 Duties | Performance Racing Industry
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Sean Bratches To Step Down From F1 Duties
January 20, 2020
Sean Bratches will step down from his role as Managing Director of Commercial Operations at the end of the month following three years at the organization.
Sean Bratches To Step Down From F1 Duties

Formula 1 has announced that Sean Bratches will step down from his role as Managing Director of Commercial Operations following three years at the organization. He will leave Formula 1 at the end of January 2020 but will continue to support the business in an advisory role from the US.

Bratches joined Formula 1 as part of Liberty Media’s acquisition of the organization in January 2017.

Over the past three years, Bratches has established a world-class management team and structure that will continue to serve the sport and its fans into the future.

During his tenure, Formula 1 has broadened its sponsor portfolio, improved the reach and scope of the sport’s global media rights, renewed key race promotion agreements, and announced two new races to the Formula 1 calendar. Formula 1’s digital business was also revamped under his leadership. All key metrics including race attendance, television viewership, and digital and social media engagement and usage have increased during his tenure as well.

In addition, he has created and overseen many brand and fan facing initiatives including the renowned Netflix series "Drive to Survive," the hosting of live car runs in major city centers around the world, the establishment Formula 1’s Esports series as well as introduced innovative events such as the “Extreme Innovation Series” in collaboration with M.I.T.

After three years in the role, Bratches has decided to return to the US to be closer to his family and begin his next chapter. Following Bratches’ departure, the majority of his direct reports will report into Chase Carey, Chairman and CEO, Formula 1.

“The past three years at Formula 1 have been an incredible journey, one which I have enjoyed thoroughly. I want to personally thank the team at F1 for their extraordinary efforts and dedication, they are the best of the best and I am confident they will continue to serve fans and deliver on the strategy we have set in the years ahead. I am proud that I leave Formula 1 in a better position than when I joined in 2017 and I know that the foundation we have put in place as a team will continue to serve our fans around the world and reach new audiences,” Bratches said.

For more information, visit formula1.com.

Photo courtesy of Formula 1