Successful Opening Day For 32nd Annual PRI Trade Show | Performance Racing Industry
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Successful Opening Day For 32nd Annual PRI Trade Show
December 12, 2019
The 2019 Performance Racing Industry (PRI) Trade Show opened to a blockbuster start on Thursday, which featured the Grand Opening Breakfast, the Featured Products Showcase, and more.
Successful Opening Day For 32nd Annual PRI Trade Show

The 2019 Performance Racing Industry (PRI) Trade Show opened to a blockbuster start, beginning with the Grand Opening Breakfast, which was live-streamed to viewers online for the first time ever. Motorsports personality Ralph Sheheen interviewed Don Schumacher and the Don Schumacher Racing (DSR) team before an audience of some 3,000 industry professionals.

Afterward, tens of thousands of attendees from all 50 states and 70 countries filled the exhibit halls, conducting business and discovering innovative race products from 1,100-plus exhibitors in over 3,300 booths.

The 32nd annual Trade Show also features the most robust PRI Education and exhibitor seminar lineup in history, and day one featured several sessions filled to capacity or standing-room only.  

Opening day played host to a full schedule of press conferences and exhibitor announcements as well, including new sponsorship agreements, product debuts, and groundbreaking industry research.

Also among Thursday's highlights was the Featured Products Showcase, which opened with nearly 700 products representing every segment of performance motorsports.

To view photos of today's PRI Show-related events, view the online gallery here.