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FEATURED PRODUCTS SHOWCASE PROVIDES UNBEATABLE EXPOSURE FOR 2019 PRI TRADE SHOW EXHIBITORS

 

The 3rd annual Showcase will be housed in a new location and offer unmatched opportunities for product and brand awareness.

 

ALISO VIEJO, Calif. (July 22, 2019) – Due to the overwhelmingly positive response since its introduction, the Performance Racing Industry Trade Show’s Featured Products Showcase will return for a third year in 2019, providing exhibitors with unmatched opportunities to boost their products and brand awareness before, during and after the world’s premier event for motorsports professionals.

Exhibitors that sign up now at prishow.com/featuredproducts will secure their spot in the Featured Products Showcase’s new location inside the Lucas Oil Stadium (LOS) Exhibit Hall, a high-traffic area that will increase connectivity with buyers during the Three Biggest Business Days in Racing, which take place December 12-14 at the Indiana Convention Center and LOS in Indianapolis. Exhibitors can enter an unlimited number of products into the Showcase, and entries are accepted on a first-come, first-served basis, so exhibitors are encouraged to enter their products now.

"The return on investment afforded by the Featured Products Showcase has made the program a can’t-miss for exhibitors who want to increase their exposure with buyers and media at the PRI Show,” said PRI Trade Show Director Karin Davidson. “Because of its popularity, the Showcase has expanded into the new Lucas Oil Stadium Exhibit Halls, which are connected to the Indiana Convention Center and easily accessible from the parking lot.”

By signing up now for the Featured Products Showcase, exhibitors will receive pre-Show exposure that includes product descriptions and photos that are accessible through the Show on prishow.com and all of PRI’s social networks. Participants also receive promotional carpet signage at the exhibitor’s booth, signage with product description at the Showcase, professional photography of the entered products on-site for future use by the exhibitor, and exposure in PRI’s online exhibitor search feature and in the exhibitor's floor plan listing.

New for this year, each product’s location within the Featured Products Showcase will be highlighted in an interactive map on My Show Planner, an online feature that is part of the interactive floor plan and used by attendees and media to map out the PRI Show exhibitors that are specific to their business or audience.

“Because of its size, actually seeing everything at the PRI Show can be challenging, especially for media members who work the Show alone. So, since its inception a few years ago the Featured Products Showcase has been a must-visit area for me,” said Diesel Power Editor-in-Chief KJ Jones. “The Featured Products Showcase is a huge benefit to manufacturers, buyers and media attending the show. I look forward to checking it out every year because it gives visitors a better opportunity to see the products up-close and obtain detailed information about them.”

As part of the Showcase experience, PRI officials will once again host international media from key regions of the world to participate in the Global Media Awards program. Participating journalists will select 10 Featured Products Showcase products that are likely to be well-received in their home country. The winning exhibitors are then invited to attend a special reception in the Indiana Convention Center to receive their award and meet the international journalists. Last year, 70 Global Media Awards were presented for 53 different Showcase products.

“The Featured Products Showcase is a must for exhibitors who want to substantially increase their brand and product exposure at the PRI Show,” added Davidson. “This can be further enhanced by taking advantage of all the promotional opportunities available.”

Among the available upgrade options are a product placement with description in the Featured Products Showcase Preview section of the November 2019 issue of Performance Racing Industry Magazine, which also serves as the official Show Guide. Photos of products will be included if participants supply images by September 9. Additionally, featured products will be included in the post-Show coverage within PRI Magazine’s February 2020 issue.

To learn more about the Featured Products Showcase, or to submit products, log on to prishow.com/featuredproducts.

This year’s PRI Trade Show, held December 12-14 at the Indiana Convention Center in Indianapolis, will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com.

About Performance Racing Industry  

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, Indiana, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

 

 

 

 

 

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Editor's note: An image is available for this release. Please contact Juan Torres, juant@performanceracing.com.


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