8:00 a.m., Friday & Saturday, Nov. 30 & Dec. 1, 2012
Convention Center Meeting Rooms
Whether it's thousands of new racing products on the Show floor or the PRI seminars during Race Industry Week 2012, solutions abound at the PRI Trade Show.
Hundreds of racing entrepreneurs arrive early to the Convention Center Friday and Saturday morning for six seminars designed to provide proven, practical advice from respected racing industry figures.
All are offered to registered attendees at no charge.
FRIDAY, NOVEMBER 30
Winning Setup Strategies for Dirt Late Models
Panel Discussion organized by Dick Berggren and Karl Fredrickson, Speedway Illustrated Magazine
Meeting Room S 230 D
Panel members: dirt late model champion Rick Eckert; Mark Richards, Rocket Chassis; Jim Bernheisel, Lazer Chassis; Jeff Clark, Roush Yates Engines.
New event! Dick Berggren & Karl Fredrickson, of Speedway Illustrated magazine are organizing this discussion about getting dialed in and hooked up in a dirt late model. Panelists include featuring dirt late model champion Rick Eckert; Jeff Clark, Roush-Yates Engines; Mark Richards, Rocket Chassis; and Jim Bernheisel, Lazer Chassis. This seminar and the thousands of new products on display in the PRI Trade Show offer a powerful combination to get to the front of the pack in 2013!
Increasing Sales Through Effective Product Data Management
Jon Wyly, SEMA
Meeting Room S 360 B
Manufacturers and resellers alike will find valuable information and answers to the basics of data management. Join theSEMA Data Co-op team as they talk in easy to understand language about how your product data can drive sales growth with very little investment. Topics will include the importance of "visibility" on the internet, how to organize and distribute your product data the easy way, and getting your business up-to-date with digital world. This seminar is designed especially for sales, marketing and product managers, as well as company owners looking to get their share of growth in this challenging economy. The SEMA Data Co-op is an industry owned, not-for-profit data management solution dedicated to thesuccess of the specialty parts market.
Panel discussion moderated by John Kilroy, PRI Magazine
Meeting Room S 230 A & B
Convenient new time and special focus for this year: “The Racing Parts Business—2013.” Racing retailers, race engine builders: Don't miss this chance to get absolutely up-to-date on where the racing industry is right here, right now, when it comes to moving racing products. Panel will include racing retailers, engine builders and more.
Business/Marketing 101 For Racers
John Doonan, Dean Case, MAZDASPEED
Meeting Room S 230 F
Back by popular demand after packing the seminar room last year with race teams seeking the best business and sponsorship advice from MAZDASPEED executives John Doonan, Jim Jordan and Dean Case! Hear from an OEM how to turn race sponsorships into partnerships. Talent, helmet and ego are not enough in meeting the sponsorship challenge in racing today.
SATURDAY, DECEMBER 1
Management Strategies For A Race Engine Business
Bob Kriner, Kriner's Racing Engines
Meeting Room S 230 A
Kriner’s Racing Engines, in Chambersburg, Pennsylvania, grew to national fame for its sprint car engines, but as since broadened its line of winning race engines to dirt late models, marine performance, bracket drag racers and more. Bob Kriner will take you behind the scenes of this busy race engine business to share the strategies he’s developed over more than three decades in building race engines. From customer service to strategies for new machining equipment, Kriner will share the practices and philosophies that have proven successful at Kriner’s Racing Engines in today’s challenging racing market.
Your Racing Retail Store As Your Brand
Paet HIdalgo, Performance Branding
Meeting Room S 230 C
Your business identity is your brand, and you need to protect and promote it like the valuable brands you represent and sell. Paet Hidalgo is one of the driving creative forces behind Performance Branding, which has been helping action sports, racing; entertainment and lifestyle companies build their brands for over a decade. He’ll give his best advice for expanding the power of your “brand” as one strategy to grow your retail racing business in the coming years.
Basic Financials 101
Tom Shay, Profits Plus Solutions
Meeting Room S 230 E
Tom Shay, of Profits Plus Solutions, is a respected national speaker and author on virtually all aspects of running a small business. He believes business is a lot like racing: if you want to win, it begins with doing the basics correctly. The understanding of financials are truly the basics of success. Financial statements not only tell you about your past track performance, they can accurately predict future success--or possible dangers. This session will help you better understand your financials, how to make the best use this information and more importantly, what banks and lenders are looking for!
Click here to register for the 2012 PRI Trade Show.