img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif img_rollover_divider.gif

Why Exhibit at PRI?

The Performance Racing Industry Trade Show provides racing manufacturers and service providers with direct access to the worldwide racing marketplace.

Must Attend


82% of exhibitors say PRI is a must-attend event.


PRI Is Hardcore Racing

A powerfully unique market, the racing industry delivers scores of the world’s most motivated consumers. Racers must buy to win. And they seek the best technology to gain a competitive advantage. PRI showcases all forms of auto racing, all under one roof—stock car, drag racing, sports car, prototype, sprint car, midget, modified, formula, dirt late model, karting, vintage, and more.


PRI Delivers Quality Buyers

PRI is trade only. Attendees must provide identification confirming they are members of the racing trade. PRI attendees come from all 50 states, and 70 countries. These are the volume buyers of racing products, technology, shop equipment and services. More than half are retailers of racing products or race engine builders, in addition to professional race teams, motorsports warehouse distributors, high-performance installation shops, and race car builders.

Decision Makers


84% of PRI Trade Show attendees make buying decisions or recommendations.
Terrific ROI


85% of exhibitors said their company will meet its ROI goals for the PRI Trade Show.


PRI Means Business

PRI exhibitors get face-to-face with buyers for hands-on sales presentations of new race products. Since December is racing's offseason, the entire industry is able to attend, providing direct access to the trade's distribution pipeline. Show highlights include Machinery Row, High-Tech Testing Zone, Outdoor Trailer Exhibits, and the new Featured Products Showcase, all of which provide unparalleled selling tools exclusive to PRI.

Buyer Profile

PRI attendees are pre-qualified members of the motorsports industry and represent all forms of auto racing. Many consider PRI their primary resource for new racing trends and product information.

PRI Provides Opportunities

Maximize Your Booth Investment

For 2020, PRI is opening exciting new booth locations and attractions to enhance buyer shopping options. Savvy buyers will visit these new areas first to find the hottest new companies and products.

Take advantage of PRI Magazine, on-site signage, online floor plan listing and digital sponsorships to communicate your message to the racing industry before, during and after the Show.

Over 45 special events offer valuable opportunities to network, including the Grand Opening Breakfast, Industry Reception, PRI Business Seminars, PRI Education and more. Plus, downtown Indianapolis is the ideal place to conduct business after hours, jam-packed each night with thousands of racing professionals.

To learn more, call 949-499-5413 and speak with a PRI sales representative today.

General Information  
Buy A Booth

Gain Direct Access To The Worldwide Racing Marketplace

Booth Fees:
$1,800 …. One 10’ x 10’ booth
$1,700 …. Two or more 10’ x10’ booths (each)

The PRI Trade Show sells exhibit space in increments of 10x10-foot booths. New exhibitors will be plotted according to the order in which contracts are received. Exhibit space is sold on a first-come, first-served basis.

To exhibit, purchase your booth space using PRI’s online form. Your preferences for booth location can be noted as you work through the form. A deposit will be required to complete the reservation process. Once completed, the PRI team will plot your company on the floor plan at the next scheduled booth plotting session, and a confirmation notice will be emailed to you with your assigned booth location.


Featured Products

Highlight Top Products And Gain Valuable Brand Exposure

The Featured Products Showcase provides a great way to capture valuable new sales leads. This new display of the hottest products from throughout the Show will be a “must-visit” destination for racing industry buyers! All exhibitors are invited to participate! Learn more or submit a product at



2020 Dates & Hours:
Thursday, December 10 ........... 9 am – 5 pm
Friday, December 11 ................ 9 am – 5 pm
Saturday, December 12 ........... 9 am – 4 pm

Special Exhibitors Hours:
Thursday, December 10 ........... 8 am – 9 am
Friday, December 11 ................ 8 am – 9 am
Saturday, December 12 ............ 8 am – 9 am