Color:Must be sent in CMYK format. No RGB files accepted. Color accuracy is the responsibility of the advertiser and will be held to GRACoL/SWOP standards. B&W art must be sent in Grayscale or Bitmap format.

Images: Minimum resolution of 300 dpi (color or grayscale files) and 1200 dpi (bitmap or line art files). Images and logos from websites are not usable for print, as they are low resolution (72 dpi). Never resample up images, rather scan at high resolution to start. Files must be uncompressed.

Fonts: Embed all fonts in PDF file.

Proofs: Because color views differently from one computer monitor to another, it is highly recommended that a CMYK/SWOP certified color proof accompany the ad file. PRI will assume supplied materials are in compliance with current SWOP specifications.

PRI does not accept responsibility for reproduction or color matching without a SWOP certified color proof. Printer will match color on press as closely to provided proof as Web Offset printing allows.

Email your ad to production@performanceracing.com

For your protection, we will preflight your ad in preparation for printing. If there are any errors, you will be sent an email and given the opportunity to correct them.

• All ad rates include 4-color.
  
• Advertising rates are effective January 2021 issue, based on number of issues in which a company has advertised in any 12-month period.
  
• Advertising contracts for 12-time, 6-time and 3-time frequency rates must be signed and returned to PRI.

• All orders non-cancelable after closing date.
  
• Minimum rate holder is 1/12 page.
  
• A signed contract and/or an acknowledgement MUST be on file with PERFORMANCE RACING INDUSTRY in order to run an advertisement.