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Editor's Note

From the Editor

Two things I think while getting set to attend the NTPA National Tractor Pulling Championships in Bowling Green, Ohio, later this month: 1) I…

From the Editor

Couple of things I think while arranging my TV viewing schedule around this month’s Cup Series races in Wisconsin, Georgia, and New Hampshire: 1) I…

From the Editor

Three things I think while admiring the accomplishments of the great Bobby Unser, 87, who sadly passed away as this issue was going to press. The…

From the Editor

Two things I think while eagerly awaiting this month’s 105th running of the Indianapolis 500 presented by Gainbridge… 1) I THINK WE COULD USE MANY…

From the Editor

Two things I think while marveling at Emelia Hartford’s recent 9.41-second pass in the quarter-mile at Auto Club Famoso Raceway, making hers the…

From the Editor

Four things I think while awaiting the start of this month’s (March 11–14) NHRA Camping World Drag Racing Series 2021 season opener at Gainesville…

EMBRACING EVOLUTION

Nobody likes change, but everyone wants improvement. You may have heard a version of this before (I definitely borrowed it from somewhere). So it’s…

The Next Game

Let’s be clear: 2020 wasn’t supposed to go down like this. A global pandemic wasn’t supposed to bring motorsports to a grinding halt…and cause…

KNOW YOUR ADVOCATES

For years it’s been said that members of Congress are less popular than traffic jams. Know what else ranks higher than your public servants in DC,…

CELEBRATE THE WINS

For as long as I can remember, PRI has made a habit of regularly checking in with our industry friends, whether it’s parts manufacturers, WDs,…

PLANNING UNDERWAY

For many, it’s a rite of passage; for others it’s a bucket-list item. Going on 33 years, the annual PRI Trade Show has evolved from modest…

Here To Help

By all indications, 2020 was going to be a banner year for NCM Motorsports Park. By the end of ’19, the Bowling Green, Kentucky, facility that…

What We Know

Nobody likes it when the unknowns outnumber the knowns. And in the last few months we can probably agree that’s been the case. Which is why,…

Stay Connected

Lately I’ve been thinking a lot about community. Not as it relates to my Southern California neighbors, but rather what it means to be part of a…

TOP OF MIND

Ever notice how when you’re shopping for a new car, you start seeing that model—or ones like it—everywhere? For example, about a year ago my wife and…

By The Numbers

Each year for the last 30-plus, PRI Magazine has produced a comprehensive survey of motorsports retail businesses across the US. Although time- and…

Takeaways

We completely understand—it’s easy to get caught up in the activity and excitement of the annual PRI Trade Show. After all, the most recent edition…

Press Forward

Famed physicist Albert Einstein once wrote, “Life is like riding a bicycle. To keep your balance, you must keep moving.” Here at PRI our concern is…

Congress: Pass Legislation Now To Save Our Race Cars!

Our partners with the SEMA Action Network (SAN) recently shared the following announcement. Please review and take action now by visiting sema.org/…

PRI 2019: Optimization

Welcome to this year’s edition of the premier event for motorsports professionals! The 2019 Performance Racing Industry Trade Show, set for December…

PRI 2019: Anticipation

What are you most looking forward to about this year’s Performance Racing Industry Trade Show? Tough question, I know—it’s like asking, “What’s the…

Climate Models

What’s the climate like where you work? Not whether it’s hot, or rains a lot, or snows too much. No, I’m curious about the overall business climate…

From the Executive Editor

“Don’t take ‘no’ for an acceptable answer” was a valuable lesson I learned years ago under the tutelage of PRI founder Steve Lewis. I had been…

From The Executive Editor

What treasures did you discover in Indianapolis? Every PRI Show unearths some hidden gems, whether it be in the horsepower-generating form, or…

From The Executive Editor

Who will you help? Motorsports industry veterans have received help at some point in our lifetimes that has ultimately benefitted our careers. But…

From The Executive Editor

“It’s the most wonderful time of the year” may bring visions of the upcoming holidays or parents gleefully skipping through an office supply store…

From The Executive Editor

Columbus 1996 When was your first PRI Show? One of my favorite discussions at the PRI Show is listening to others about how long they have been…