Blogs | Performance Racing Industry
By Jeff Butcher on July 26, 2012
I truly believe that some products and companies end up succeeding due to the emotions formed on the name alone.
Continue reading "The Name Game" >>
By Jeff Butcher on July 19, 2012
True racers know that just having fun is reason enough to sacrifice normal behavior in exchange for another Saturday night fix.
Continue reading "Why We Race" >>
By Jeff Butcher on July 12, 2012
Company leaders sometimes believe that hiding on Earth there is a magic bullet manager that will come in and fix every ill with a single shot. Magically, all of the things...
Continue reading "Magic Bullet Management" >>
By Jeff Butcher on May 27, 2012
Racing crew chiefs sign up for pressure-packed decision making and relish the opportunity to make important choices with split second efficiency...
Continue reading "Decisive Inclusion" >>

About the Author
Jeff Butcher's picture
Jeff Butcher is a veteran of the racing industry based in the Pacific Northwest.
Recent Post