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By Dan Schechner on November 7, 2019

Welcome to this year’s edition of the premier event for motorsports professionals!

The 2019 Performance Racing Industry Trade Show, set for December 12-14 at the Indiana Convention Center and Lucas Oil Stadium (LOS) in downtown Indianapolis, promises to deliver the absolute latest parts, equipment, information and solutions to help attendees supercharge their operations ahead of the 2020 race season. Backed by more than 1100 exhibiting manufacturers and service providers, a newly expanded trailer display area on the LOS field, and a full lineup of all-new PRI Education seminars, PRI 2019 offers unbeatable business opportunities for racing retailers, engine builders, fabricators, machinists, tuners, teams, and more.

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Continue reading PRI 2019: Optimization »
By Dan Schechner on October 9, 2019

What are you most looking forward to about this year’s Performance Racing Industry Trade Show?

Tough question, I know—it’s like asking, “What’s the best Led Zeppelin song?” or “What do you enjoy most about bacon cheeseburgers?”

That’s OK, you don’t have to respond right away.

(For the record, the correct answers are “Good Times Bad Times” and, of course, bacon.)

But back to the matter at hand, which happens to be the most important event of the year for motorsports professionals from coast to coast and around the world. Set for December 12–14 at the Indiana Convention Center (ICC) in downtown Indianapolis, this year’s PRI Show promises to deliver countless race-winning parts and solutions from well over 1100...

Continue reading PRI 2019: Anticipation »
By Dan Schechner on September 4, 2019

What’s the climate like where you work?

Not whether it’s hot, or rains a lot, or snows too much.

No, I’m curious about the overall business climate there. Is yours the only racing company in the area, or are there others nearby that play in the same sandbox? And how does that square with your local government and/or chamber of commerce? Are they supportive? Do they take an active interest in what you do?

Do you get the feeling they’re happy you’re around, or does it seem like they’d rather have another CVS there instead?   

These were some of the questions we set out to answer in this month’s...

Continue reading Climate Models »
By Dan Schechner on August 12, 2019

They say the first step in solving a problem is recognizing you have one. So let’s start here: We need to do more to engage the next generation of racing enthusiasts.

Oh, you’ve heard this before? Me too. Repeatedly. For as long as I’ve been at PRI.

Okay then, problem acknowledged. Which means we’re able to move past step one.

Now come the harder questions: As an industry, what are we doing about it? Or, to put a finer point on it, how are we working to get young people excited and passionate about motorsports—either as a pastime, a hobby, or, ideally, as a career?

And that, in a nutshell, was what we sought to uncover in our report on the Youth Racing Market, which begins on page 66 of this month’s PRI...

Continue reading Problem Solving »
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