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By Dan Schechner on March 2, 2020

Each year for the last 30-plus, PRI Magazine has produced a comprehensive survey of motorsports retail businesses across the US. Although time- and labor-intensive (shout-out to Managing Editor Meredith Kaplan Burns and our partners in SEMA’s research department for much of the heavy lifting), this report is invaluable in the information it collects and the intel it provides.

Beyond confirming what we suspect to be true—that drag racing and street/strip are currently the industry’s biggest and fastest-growing market segments, for example, or that most companies today cover more than one type of racing—it always manages to reveal some...

Continue reading By The Numbers »
By Dan Schechner on February 6, 2020

We completely understand—it’s easy to get caught up in the activity and excitement of the annual PRI Trade Show.

After all, the most recent edition, held December 12-14 in downtown Indianapolis, may have been our best yet, as there was something for everyone at the jam-packed affair inside the Indiana Convention Center and Lucas Oil Stadium (LOS). Consider that PRI 2019 featured...

* Nearly 1,200 exhibiting companies—about 30 more than the previous year—representing all types of racing and performance

* Almost 21,000 registered buyers from across the US and dozens of overseas markets (including Senegal, Israel and Azerbaijan)

* Just under 29,000 net square feet of trailer exhibits on the field of LOS, a 21%...

Continue reading Takeaways »
By Dan Schechner on January 14, 2020

Famed physicist Albert Einstein once wrote, “Life is like riding a bicycle. To keep your balance, you must keep moving.”

Here at PRI our concern is for vehicles on four wheels—and with far greater horsepower than Einstein’s theoretical pedaler. But the message nonetheless rings true: If you’re not progressing, then what’s the point?

And that was essentially our philosophy in putting together Issue #1 of PRI Magazine’s 35th year in publication. To keep pressing forward.

For starters, we’ve undergone a refresh, as ultra-talented PRI Art Director Danny Kim has fine-tuned the look...

Continue reading Press Forward »
By Dan Schechner on December 19, 2019

Our partners with the SEMA Action Network (SAN) recently shared the following announcement. Please review and take action now by visiting sema.org/rpm and urging your members of Congress to support this important bill...

SEMA President & CEO Chris Kersting has commended U.S. Reps. Patrick McHenry (R-NC) and Raul Ruiz (D-CA) for introducing H.R. 5434, the Recognizing the Protection of Motorsports Act of 2019 (RPM Act). 

The RPM Act of 2019 includes five other original sponsors: Reps. Richard Hudson (R-NC), Kurt Schrader (D-OR), Bill Posey (R-FL), Gil Cisneros (D-CA), and Michael Burgess (R-TX).  

This bipartisan bill protects Americans’ right to convert street...

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