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By Dan Schechner on May 1, 2019

What are you doing on social media?

Before you answer, let’s be clear that we’re not talking about posting images of your dog, or what you had for dinner last night—or God forbid what your dog had for dinner…. That’s just wrong.

What we’re interested in here is social media for your business. And yes, it’s high time we had that conversation. Why? Because as much fun as it is to share pictures and videos of your family, friends and pets, the fact is that in 2019 businesses simply cannot afford to ignore—or undervalue—the reach and influence of platforms like Facebook, Instagram, YouTube and others. Consider:

* Approximately 85% of all small businesses (more than 80 million) worldwide have Facebook pages (source:...

Continue reading What's Your Plan? »
By Dan Schechner on April 2, 2019

Last year at the PRI Trade Show in Indianapolis we did something new. It was actually based on something we’d launched a year earlier.

The “year earlier” thing was our Featured Products Showcase—a dedicated section of the Indiana Convention Center where exhibitors could display their newest race parts and technology all in one location. Buyers and media would then explore these products up-close, learn a bit more about them, and connect with the respective manufacturers in their booths on the Show floor.

The Showcase was a hit, as hundreds of exhibitors took advantage of the opportunity for additional exposure while highlighting their hottest products. Attendees dug it, too, recognizing the value in gaining unprecedented...

Continue reading Land of Opportunity »
By Dan Schechner on March 1, 2019

It’s been a few decades, but as a youngster I really enjoyed working through a good jigsaw puzzle.

Didn’t even matter what the image was, there was just something about fitting all those little pieces together to form a nice, clear picture that struck a chord.

One minute you’re sitting in front of a table full of scattered, seemingly unrelated parts… and then a short time later you’ve created a fully formed likeness of a castle, or a painting, or Jimi Hendrix.
    
Which got me to thinking about the latest edition of PRI Magazine’s annual Racing Business Survey, the results of which are presented...

Continue reading The Big Picture »
By Dan Schechner on January 31, 2019

Have you ever heard the story of Bubble Wrap? If not, it’s worth a quick run-through.

In the late 1950s, a couple of engineers named Alfred Fielding and Marc Chavannes wanted to create a new kind of wallpaper based on a product they’d developed that was made up of two plastic sheets, joined together, with air bubbles in between.  
   
At this point you may be asking, “Who on earth would cover their walls with this stuff?”

The answer: literally nobody.

But while the concept of a cushiony wall covering in every American home fell flat, Fielding and Chavannes realized their creation was unique, namely in that it was both lightweight and a good insulator. So they had an idea, and in 1960 the...

Continue reading Better Than Bubble Wrap »
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