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By Dan Schechner on May 11, 2020

Nobody likes it when the unknowns outnumber the knowns. And in the last few months we can probably agree that’s been the case. Which is why, especially in times like these, it’s often better to focus on what we know than what we don’t.

So, here’s what we know:

PRI is working to ensure this year’s Trade Show, scheduled for December 10–12 at the Indiana Convention Center, is as successful—and safe—as possible. We’re preparing as we would for any other Show, and then some.

The health and well-being of the industry and Show goers is a top priority that we don’t take lightly. As such, PRI staff is actively participating in multiple trade show industry work groups to develop safety standards to help us create an...

Continue reading What We Know »
By Dan Schechner on April 7, 2020

Lately I’ve been thinking a lot about community. Not as it relates to my Southern California neighbors, but rather what it means to be part of a community, and why it’s so important, especially now.

Belonging to a group of like-minded individuals—whether personally or professionally—is beneficial on so many levels. It provides us with knowledge, and inspiration, and support, and resources. It exposes us to new ideas, new viewpoints, and allows us to evolve and adapt to new situations.

It also keeps us grounded, and safe, and often prevents us from feeling anxious, isolated, or alone. In short, it helps us stay sane, relatively speaking.

Community is vital. And in challenging times like these it is one of the most...

Continue reading Stay Connected »
By Dan Schechner on March 2, 2020

Each year for the last 30-plus, PRI Magazine has produced a comprehensive survey of motorsports retail businesses across the US. Although time- and labor-intensive (shout-out to Managing Editor Meredith Kaplan Burns and our partners in SEMA’s research department for much of the heavy lifting), this report is invaluable in the information it collects and the intel it provides.

Beyond confirming what we suspect to be true—that drag racing and street/strip are currently the industry’s biggest and fastest-growing market segments, for example, or that most companies today cover more than one type of racing—it always manages to reveal some...

Continue reading By The Numbers »
By Dan Schechner on February 6, 2020

We completely understand—it’s easy to get caught up in the activity and excitement of the annual PRI Trade Show.

After all, the most recent edition, held December 12-14 in downtown Indianapolis, may have been our best yet, as there was something for everyone at the jam-packed affair inside the Indiana Convention Center and Lucas Oil Stadium (LOS). Consider that PRI 2019 featured...

* Nearly 1,200 exhibiting companies—about 30 more than the previous year—representing all types of racing and performance

* Almost 21,000 registered buyers from across the US and dozens of overseas markets (including Senegal, Israel and Azerbaijan)

* Just under 29,000 net square feet of trailer exhibits on the field of LOS, a 21%...

Continue reading Takeaways »

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