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By Dan Schechner on August 12, 2019

They say the first step in solving a problem is recognizing you have one. So let’s start here: We need to do more to engage the next generation of racing enthusiasts.

Oh, you’ve heard this before? Me too. Repeatedly. For as long as I’ve been at PRI.

Okay then, problem acknowledged. Which means we’re able to move past step one.

Now come the harder questions: As an industry, what are we doing about it? Or, to put a finer point on it, how are we working to get young people excited and passionate about motorsports—either as a pastime, a hobby, or, ideally, as a career?

And that, in a nutshell, was what we sought to uncover in our report on the Youth Racing Market, which begins on page 66 of this month’s PRI...

Continue reading Problem Solving »
By Dan Schechner on July 5, 2019

Alas, the 2019 PRI Trade Show floor plan has been buttoned up, posted online, and is now open for business!

In fact, before you proceed any further I suggest you visit prishow.com/floorplan19 and have a quick look around. I’ll wait…

As you may have noticed by the 1100-plus motorsports parts and service providers already slotted into the Indiana Convention Center and Lucas Oil Stadium (LOS), this year’s Show, set for December 12-14, is shaping up to be one spectacular event!

Why the extra shot of optimism? Five points immediately come to mind:

1. More exhibiting companies and confirmed booth space (as of early June) than last year’s Show

2. More net square...

Continue reading Floor Planning »
By Dan Schechner on June 6, 2019

It’s summer… finally! Most race series, tracks and teams have now entered the meaty part of their schedules. Frontrunners are setting the pace; leaderboards are taking shape; and dark horses are strategizing for stretch runs that will (hopefully) put them in the thick of a title chase come fall.

For businesses and organizations that support these competitors there is no more critical time of year. For this is when to-do lists take on renewed urgency: Engines must be rebuilt, orders must be fulfilled, race programs must be fine-tuned, etc. Now more than ever, it’s now or never.

Exciting times for motorsports in the Northern Hemisphere!

Not to be outdone, here at PRI headquarters in Southern California we have our own...

Continue reading To-Do List »
By Dan Schechner on May 1, 2019

What are you doing on social media?

Before you answer, let’s be clear that we’re not talking about posting images of your dog, or what you had for dinner last night—or God forbid what your dog had for dinner…. That’s just wrong.

What we’re interested in here is social media for your business. And yes, it’s high time we had that conversation. Why? Because as much fun as it is to share pictures and videos of your family, friends and pets, the fact is that in 2019 businesses simply cannot afford to ignore—or undervalue—the reach and influence of platforms like Facebook, Instagram, YouTube and others. Consider:

* Approximately 85% of all small businesses (more than 80 million) worldwide have Facebook pages (source:...

Continue reading What's Your Plan? »
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