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By Dan Schechner on January 14, 2020

Famed physicist Albert Einstein once wrote, “Life is like riding a bicycle. To keep your balance, you must keep moving.”

Here at PRI our concern is for vehicles on four wheels—and with far greater horsepower than Einstein’s theoretical pedaler. But the message nonetheless rings true: If you’re not progressing, then what’s the point?

And that was essentially our philosophy in putting together Issue #1 of PRI Magazine’s 35th year in publication. To keep pressing forward.

For starters, we’ve undergone a refresh, as ultra-talented PRI Art Director Danny Kim has fine-tuned the look...

Continue reading Press Forward »
By Dan Schechner on December 19, 2019

Our partners with the SEMA Action Network (SAN) recently shared the following announcement. Please review and take action now by visiting sema.org/rpm and urging your members of Congress to support this important bill...

SEMA President & CEO Chris Kersting has commended U.S. Reps. Patrick McHenry (R-NC) and Raul Ruiz (D-CA) for introducing H.R. 5434, the Recognizing the Protection of Motorsports Act of 2019 (RPM Act). 

The RPM Act of 2019 includes five other original sponsors: Reps. Richard Hudson (R-NC), Kurt Schrader (D-OR), Bill Posey (R-FL), Gil Cisneros (D-CA), and Michael Burgess (R-TX).  

This bipartisan bill protects Americans’ right to convert street...

By Dan Schechner on November 7, 2019

Welcome to this year’s edition of the premier event for motorsports professionals!

The 2019 Performance Racing Industry Trade Show, set for December 12-14 at the Indiana Convention Center and Lucas Oil Stadium (LOS) in downtown Indianapolis, promises to deliver the absolute latest parts, equipment, information and solutions to help attendees supercharge their operations ahead of the 2020 race season. Backed by more than 1100 exhibiting manufacturers and service providers, a newly expanded trailer display area on the LOS field, and a full lineup of all-new PRI Education seminars, PRI 2019 offers unbeatable business opportunities for racing retailers, engine builders, fabricators, machinists, tuners, teams, and more.

Show...

Continue reading PRI 2019: Optimization »
By Dan Schechner on October 9, 2019

What are you most looking forward to about this year’s Performance Racing Industry Trade Show?

Tough question, I know—it’s like asking, “What’s the best Led Zeppelin song?” or “What do you enjoy most about bacon cheeseburgers?”

That’s OK, you don’t have to respond right away.

(For the record, the correct answers are “Good Times Bad Times” and, of course, bacon.)

But back to the matter at hand, which happens to be the most important event of the year for motorsports professionals from coast to coast and around the world. Set for December 12–14 at the Indiana Convention Center (ICC) in downtown Indianapolis, this year’s PRI Show promises to deliver countless race-winning parts and solutions from well over 1100...

Continue reading PRI 2019: Anticipation »

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