Views & Notes: July 2015 Edition | Performance Racing Industry
Views & Notes: July 2015 Edition
By Dan Schechner on July 17, 2015

* RCR's Royal Treatment. Ever wondered what a primary sponsorship for one of NASCAR’s premier Sprint Cup teams gets you? If you work at Dow, it could mean a trip to the annual Goodwood Festival Of Speed in West Sussex, England, to rub fenders with scores of legendary and modern-day race cars and drivers. This summer’s bucket list adventure for a select group of Dow personnel was arranged by officials from Richard Childress Racing, whose No. 3 Chevrolet SS currently driven by Austin Dillon—and emblazoned with the multinational corporation’s unmistakable red diamond logo—was piloted by 2000 Cup Champion Bobby Labonte on its timed ascent up the 1.16-mile hill climb circuit. We had the chance to sit down with Danny Lawrence, trackside manager for ECR Engines, at RCR/ECR headquarters in Welcome, North Carolina, beforehand to discuss the partnership. “Richard Childress Racing is proud to be associated with the Goodwood Festival of Speed because it allows us to partner with world class brands such as Dow, and to provide unique business opportunities and give race fans from around the world a motorsports experience of a lifetime,” he told us. Lawrence went on to explain that the company’s participation at Goodwood allows it to promote NASCAR on a truly international stage. The ambassador-ship, he said, isn’t taken lightly. “It’s such a good feeling to go over there and be welcomed like we are,” he added. “To see the history and see the champions—it makes me proud to know these people really want us there."

* Rock-Solid Reception. Once again, dozens of Charlotte-area racing professionals joined those in town for the Coca-Cola 600 for a festive evening to network and re-connect over food and drinks at Red Rocks Café in Huntersville, North Carolina. PRI’s annual VIP Reception played host to more than 150 guests, including representatives from Automotive Specialists Racing Engines, Carolina Racing Supply, CV Products, Heintz Performance, MAVTV, Motovicity Distribution, NASCAR, Roush Yates, XRP and many more, as well as a handful of professional drivers and race teams. Amid the revelry, a highlight of the evening was the presentation of an oversized check for more than $52,000 to the Victory Junction children's charity, all of which was raised through the Sunnen Engine Charity Sweepstakes at the 2014 PRI Trade Show. To help raise funds, a Reher-Morrison 583ci big block Chevrolet drag race engine was raffled off as the grand prize; that engine went to Richard Ageton of Tucson, Arizona. Founded in 2004 by the Petty Family, Victory Junction is a year-round camping facility in Randleman, North Carolina, for children ages six to 16 with chronic medical conditions and serious illnesses. It was established in honor of the late Adam Petty, himself a promising young driver and the first fourth-generation racer in NASCAR history. For more information on Victory Junction, go to And a far-reaching “thank you” to all of those who gave generously in support of this outstanding cause, as well as to our industry friends and colleagues for joining us at Red Rocks. We’ll see you again real soon!  

* Speedy Returns. Each year the American Auto Racing Writers & Broadcasters Association (AARWBA) honors excellence in motorsports journalism through a national competition encompassing various categories of coverage. Winners are announced and celebrated at a breakfast ceremony in Speedway, Indiana, just ahead of the Indianapolis 500. And this year we were thrilled to learn that PRI contributor Louise Ann Noeth, aka “LandSpeed Louise,” finished atop the podium for Newspaper Feature Writing (“Women In Drag Racing: Hear Them Roar,” The New York Times) and Magazine Feature Writing (“A Century Of Speed,” Society Of Automotive Historians Journal), in addition to scoring a runner-up medal for Photography–Print Action (“Push-Started To Glory,” Custom Car Magazine). We couldn’t be prouder. Well done, Louise!    

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Dan Schechner is the Editor of Performance Racing Industry Magazine.
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