WOW!!! IT WAS A GREAT SHOW!!! | Performance Racing Industry
By on December 13, 2011

Taken from the Publisher's Page in January 2012:

I just arrived back to Laguna Beach after spending a week in Orlando, Florida, along with 38,000 racing industry members, for the 24th Annual PERFORMANCE RACING INDUSTRY Trade Show. First, I must thank each and every one of the 1037 exhibitors that brought their products to the Trade Show and built magnificent displays that showcased these products to the thousands upon thousands of attendee “buyers” who came from 72 countries. The exhibitors are the “magnet” that draws the attendees and the magnetic attraction of this year’s Show was outstanding. In fact, we had a slight increase of exhibitors from the 2010 Trade Show and we were pleased that 138 companies that were either new to PRI or companies that stopped exhibiting at PRI due to the economy but returned in 2011. I thank each and every exhibitor for being a part of this important worldwide industry event with your combined efforts to bring the latest technology in racing that was the primary attraction for ALL the attendees who came to see, touch and “buy” your products.

Along with the “magnetic power” of the 1037 exhibitors, another element occurred that played a key role in the development of the attendee traffic that was strong all three days. Our Registration Manager Nicole Harless worked extra hard this year to develop an Attendee Pre-Registration Program that was second to none. As a result of Nicole’s hard work and the effort of her Registration Team, many new attendees came to the PRI Trade Show for the first time. We had an increase in new buyer attendees domestically as well as internationally and most of them were able to use our new online registration service.

The Race Industry Week events that were held on Monday through Wednesday prior to the opening of the Trade Show all featured excellent attendance. The AETC event was again packed with engine builders for the three-day conference. The new addition to Race Industry Week was the Professional Motorsport Circuit Operators Convention, which brought over 100 race track owners and operators to their conference. Then the International Council of Motorsport Sciences showcased the worldwide medical talent for a well-attended two-day event.

The doors to the Orange County Convention Center opened early on Thursday morning as literally thousands of exhibitors and attendees lined up to get a good seat at our Grand Opening Breakfast. In fact, we had a packed house where 3500 people enjoyed a good, old-fashioned hot breakfast and a dynamic program that included the replication of the popular SPEED TV Wind Tunnel show “live” on stage. Dave Despain and his co-hosts Robin Miller and Kenny Schrader did a great job entertaining the audience with their interviews of a number of guests. At the conclusion of the Breakfast, Dave said, “The Show is open,” and the Grand Opening Breakfast crowd rushed to the Show floor to start the process of walking up and down the aisles to meet with the exhibitors.

One event at the PRI Trade Show that drew a standing-room-only crowd was the 5th annual RED BULL KART FIGHT at PRI, Powered by ROTAX. The grandstands were packed and there were folks standing two deep around the fencing to watch 30 karter class drivers and 18 All Stars put on a wild, wheel-to-wheel kart race that will be televised by FOX Sports Net on January 2 and 9. Visit our website at for more details and to see all the happenings that surrounded the 24th Annual PRI Trade Show.

Now, I want to personally thank each and every one of our PRI team members who dedicated their time, effort and energy for 365 days so the racing industry could experience and enjoy a truly spectacular event. THANK YOU, PRI TEAM!!! We have already begun planning for the 25th Annual PRI Trade Show, so we look forward to seeing everyone again November 29–December 1, 2012, at the Orange County Convention Center in Orlando.

About the Author
Steve Lewis's picture
Steve Lewis is the former Publisher of Performance Racing Industry magazine.
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