Blogs | Performance Racing Industry
By Dan Schechner on July 5, 2016

* Get Kookin: We weren’t entirely sure what to expect when our friends at Kooks Headers and Exhaust invited us to their Statesville, North Carolina, headquarters for a visit in late May. Which is just as well, because any prior expectations would have been summarily overwritten by our own firsthand experience. In a word, impressive.

Shortly after arrival—and a welcome dose of morning joe—we were treated by our hosts Mike Alvarez and Matt Neal to a behind-the-scenes tour of the company’s global base of operations. The facility, which produces upwards of 6000 precision headers each year, runs, as one might assume, like a well-oiled machine.

From the manufacturing...

Continue reading Views & Notes: July 2016 Edition »
By John Kilroy on June 28, 2016

Having just celebrated 26 wonderful years with Performance Racing Industry, I've made the decision to move on to the next chapter in my life, and depart from my position at PRI. I'd like to shift down a gear or two in the pace of life. The calendar pages have been flying off the wall as if in a windstorm in recent years, and I'd like to slow it down a bit. There are a couple of personal goals I'd still like to achieve, and I'm at that age where I'd better get to it! I've had a great run here at PRI, where we took this concept of a trade show and business magazine to previously unimaginable heights. Along the way, I had the great fortune to work in an industry that taught me a lot about how to live this life. Thank you all for chasing...

Continue reading The Next Turn »
By Dan Schechner on June 2, 2016

* Braking Ground: A tip of the cappello to Italian brake manufacturer Brembo over a recent—and successful—“first pour” at the company’s new cast-iron foundry in Homer, Michigan.

The brake systems innovator and longtime PRI Trade Show exhibitor christened this latest addition to its worldwide network of foundries during a test-run of sorts in late April, where furnaces were charged and molten raw material deposited into molds to ensure all facility functions were tip-top. And they were, according to company officials, opening the door to a ramp-up in production that was just getting underway at press time; the 266,000...

Continue reading Views & Notes: June 2016 Edition »
By John Kilroy on June 2, 2016

One of the most valuable concepts I've gained personally from the racing industry is the profound meaning of "race ready." Over 25 years ago, before I entered the racing industry through PRI, I would have provided a glib definition to "race ready." But, it's not just a statement about preparedness. That's too mild. It's about a coiled kind of energy. It's about a 24/7 experience. It's about winning in an event where there are 10, 20, 30 or more others capable of winning, and also race ready. It's more than's dreaming with a hard deadline to making it all real. It's savvy individuals who are certain there's not one more thing to do before the race starts. Everything that can be done has been done. Often, impossible things...

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