Blogs | Performance Racing Industry
By John Kilroy on March 6, 2012

We attended the MAZDASPEED Media Day on Tuesday, and always enjoy being part of this event, with so many of the Southern California-based motorsports journalists in attendance. Dean Case does a terrific job creating energy and news at these events, and John Doonan and Jim Jordan are creating a powerful new path when it comes to a car company utilizing motorsports to sell cars. The MAZDASPEED team can go from bold 'high concept' marketing to flawless 'boots on the ground' execution at events without skipping a beat. Pretty amazing to watch.

You’ll see a racing references in Mazda’s cool new TV advertisement. Click here to view it on YouTube. More importantly, you’ll see tons...

By John Kilroy on February 23, 2012

Well known author and engine builder David Vizard has captivated an audience of race engine builders and members of professional race teams for two years running with his tech seminars at the PRI Trade Show. His one-hour (it actually ran 2-1/2 hours by the time he made it out the door) tech seminar for Scat in a jam-packed meeting room at the 2010 PRI Trade Show was followed up at the 2011 PRI with a return for Scat and also one for Dart.

Vizard first made the move from author to seminar presenter in 1995 with a performance seminar at the University of Colorado at Denver. It was a great success, and was followed by many more seminars at universities through 1999, when he moved to Tobago (an island in the Caribbean).


By on May 15, 2014

With the recent hoopla for the NFL Super Bowl game still ringing in my ears, I think about what is the “real” Super Bowl in racing. To many racers, the annual Daytona 500 is the “official” launch of the racing season. After the Daytona 500 race literally thousands of race tracks, which include pavement, dirt, drag strips, kart tracks and road courses, open their gates and begin the process of promoting race events. They are preparing for all of their respective opening events at their venues across our country where hundreds of thousands of racers will journey to these tracks to race. The competitors are now working hard to get their cars ready. They are anxious to begin another season that begins in earnest in spring and runs up to the...

Continue reading Green Flag For 2012!!! »
By John Kilroy on February 10, 2012

In less robust economic times, companies tend to turn up the heat when it comes to battling for market share. The sense is that the most direct path to growth is to take business away from other companies. Get a bigger slice of the pie. And there’s a lot of truth to that. Every once in a while, though, it’s good to remember the enormous value of another path to growth, particularly for racing companies: make the pie bigger. For many years, racing industry sales expanded on the fact that the sport was thrilling, increasingly safer and ever easier for the less mechanically inclined to enjoy. Number of participants grew and grew. Small racing businesses popped up to provide local inventory, customer service and ‘value added’ insights as to...

Continue reading The Pie »
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