Columns
PRI Tech: Race Engine Valve Wear
This kind of valve wear is common in street and race engines due to the fact that this part of the valve is one of the least lubricated areas of the…
Read MoreAsk the Experts: Setting Up A Car For Driver Changes
Our sources prefer a fixed-mounted seat and accommodate drivers of varying heights with seat inserts. “The tallest driver is essentially sitting in…
Read moreAdvocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
Read morePRI Tech: Race Car Setup Strategies
This is a tender/main stacked-spring setup, with the tender spring above the main spring. This allows for tuning combinations throughout a night of…
Read morePRI Education: Bearing Trauma and Engine Harmonics
As the weight of race components becomes lighter, horsepower increases, rpm continues to rise, and oils become thinner, which leads to new…
Read morePRI Education: Pathway To Sponsorship Success
Maximize sponsorship dollars with expert advice from authority Alex Striler, who will be presenting two seminars on the topic at this year’s PRI…
Read moreIndustry Insights: Jessica Fickenscher
As chief experience officer, Jessica Fickenscher’s role is to see the sport through the fans’ eyes. So she makes sure that everyone has a good…
Read moreNewly Appointed: Michael Printup
Less than a month after retiring from NASCAR, the former president of Watkins Glen International joined Parella Motorsports Holdings as the new…
Read moreFast Movers
A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…
Read moreEditors’ Choice
This month’s special edition highlights new motorsports-related products that will be on display in the PRI Show’s Featured Products Showcase in…
Read moreStop Doing That…Do This Instead: Safety Equipment Maintenance
Leaving a helmet in direct sunlight or near a hot engine can be harmful to the helmet, particularly its structure and overall performance, reported a…
Read moreAsk the Experts: Warranty Claims and Returns
“We don’t turn our backs on people” when it comes to warranty returns, said Moroso’s Frank Thibodeau. Even in a case like this, where a customer sent…
Read morePRI Tech: Trailer Protection
Avoid common mistakes that can leave a trailer and its contents vulnerable to theft. A reliable locking mechanism, motion-activated floodlights, and…
Read moreAdvocacy Corner
Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…
Read moreBusiness Profile: Busted Knuckle Off Road
These passionate riders turn out production buggies while attracting a following with their savvy social media. It was about 11 years ago when…
Read moreFeatured Vehicles
These go-fast racers were designed to set speed records on land and water. 1970 Dodge Charger R/T Chip King | Roxboro, North Carolina Race…
Read moreIndustry Insights: Alberto Longo
Photos courtesy of FIA Alberto Longo was considered a “visionary” just a decade ago when it came to electric formula car racing. In that short…
Read moreNewly Appointed: Steve Ward
While racers quickly recognize the VP Racing Fuels name, the company’s new director of marketing will apply 30 years of experience to make sure more…
Read moreFast Movers
A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…
Read moreStop Doing That…Do This Instead: Choosing the Correct Tire Size for Your Road Racing Vehicle
“One of the most common mistakes we see racers make is the assumption that bigger is better,” said Goodyear’s Jay Chapman. Not only can a tire that’s…
Read moreAsk the Experts: Working with Manufacturers on Product Returns
A motorsports retailer may be better set up to handle returns than the product’s manufacturer, reported some of our sources. Mike Buca of Design…
Read moreSocial Status
Facebook Reels are a cost-effective opportunity to accelerate customer engagement and boost brand identity. For the past few years, short-form…
Read moreEditors' Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for October. Global B Custom…
Read moreEditors' Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for September. Connect Battery…
Read moreEditors' Choice
Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for August. SJ-210 Upgrade Kit…
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