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Editors' Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for September. Connect Battery…

Editors' Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for August. SJ-210 Upgrade Kit…

Social Status

A closer look at social media tools that allow racing and performance industry members to boost engagement. Numerous social media tools are…

Featured Vehicles

These classic car bodies have been transformed for a new life on the race track. 1995 BMW 325i Carl Balzer | Toledo, Ohio Race Series/Class…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

PRI Tech: Lithium Battery Considerations

A major benefit of a lithium battery over traditional lead acid or absorbent glass mat (AGM) batteries is lighter weight. Lithium iron phosphate (…

Member Check-In: United Race Parts

United Race Parts founder and CEO Thomas Decker, right, initiated the Golden Gun award at the 2022 Indianapolis 500 as part of the annual Pit Stop…

Industry Insights: Justin Marks

This trailblazer is turning NASCAR on its head with a successful, fresh approach to racing, sports, and entertainment. Justin Marks and Trackhouse…

Newly Appointed: Rob Kinnan

MAHLE Motorsport’s new marketing manager is a true hot rodder at heart and in practice, having started building engines at age 13 and later landing…

Fast Movers

A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…

Stop Doing That…Do This Instead: Utilizing Free Business Resources

Why invest in consultants who require thousands of dollars when a knowledgeable expert is available through SCORE and SBDC? And at little or no cost…

Ask the Experts: How To Select A Head-And-Neck Restraint

“Whether it’s a HANS, or a NecksGen, or a Simpson Hybrid restraint, they’re all designed to do the same thing for you and meet the SFI 38.1 standard…

Social Status

A closer look at how racing and performance industry members are using social media to boost engagement, with a specific focus this month on…

Featured Vehicles

21st century technology has boosted these 1990s models to new levels of power. 1997 Toyota Tacoma Single Cab Duy Bui | Houston, Texas Race…

Business Profile: D&J Precision Machine

What began as a side project in a corner of a friend’s shop has evolved into a fixture of the high-performance Cummins diesel segment with 20…

Industry Insights: Michael Rigsby

With the goal to be the “essential destination for motorsports in North America,” Michael Rigsby has transformed his upstart DirtOnDirt.com live-…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

PRI Tech: Fuel System Strategies

Engine builders have few restrictions in drag-and-drive events as well as no-prep and small-tire classes. This blurring of the lines between street…

Member Check-In: BluePrint Engines

With a vast product line, extensive in-house engineering, and a deep commitment to quality, BluePrint Engines enjoys strong present-day success and…

Newly Appointed: Kirk Miller

For a new vice president of direct sales, EV powertrain startup Hypercraft chose a veteran of the small-displacement turbo tuner market who later…

Fast Movers

A look at some of the country’s in-demand motorsports products and services by region and racing segment. Motorsports retailers and service…

Stop Doing That…Do This Instead: How to Build for the Long Term

“One of the first questions I always ask is what they’re planning to do with it,” said Ross Racing Engines’ Tony Lombardi when speaking with…

Ask the Experts: Are Catalogs Still Effective?

“The paper catalog, in my opinion, will last for quite a while,” said Aeromotive’s Jeff Stacy. “Sometimes as an industry we try to overcomplicate…

Race Shop

PRI Race Shop for July 2023. Books by Dave Argabright daveargabright.com The Newport Nightmare is 280 pages of events and places that led Jimmy…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

Featured Vehicles

This month’s featured vehicles include a tribute to one famed test driver while the other pays homage to two German marques in one combined badge…

Featured Vehicles

One car in this month’s profile of popular race vehicles is street legal, while the other was driven on the street while not street legal, which…

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, D.C.-based legal and…

Industry Insights: CJ Olivares

CJ Olivares is guiding the MAVTV platform to be motorsports enthusiasts’ first choice when viewing events, which gives them more options and control…

Newly Appointed: Jonnie Lindberg

The Top Alcohol Funny Car double champion who made his mark in Sweden and America joins Paul Lee’s nitro team as crew chief. There’s a new yet…