Search magazine

Columns

PRI Tech: Considerations For Racing Fire Suppression Systems

SFI has recently mandated fire suppression systems for sprint cars. Here, Lifeline USA’s automatically activated 5-pound SFI 17.3 system is mounted…

Read More

Member Check-In: T Sportline

As the performance aftermarket expands from its traditional focus on internal combustion engines to now including vehicles with electric motors,…

Read more
image 1

Industry Insights: Tom Bailey

Photos courtesy of Sick The Mag Bringing people together over a love of racing is the secret sauce for the publisher of Sick the Magazine and his…

Read more

Editors’ Choice

  Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for February. Black hawk Gen III 5.…

Read more
image 1

Newly Appointed: Jason Reed

  One could say this Iowa native’s life has centered around Knoxville Raceway, first as a child showing livestock at the county fair, then working…

Read more
image 1

Fast Movers

  A look at some of the country’s in-demand products and services by region and racing segment, as reported from the PRI Trade Show floor. For a…

Read more
image 1

Stop Doing That…Do This Instead: Using Incorrect Valve Spring Pressure

Proper valve spring pressure ensures that the valvetrain stays under control at the intended rpm ranges without causing undo stress to the system.…

Read more
image 1

Ask the Experts: How to Build Brand Loyalty

A visible example of brand loyalty is “when people want to be associated with the brand,” said VP Racing Fuels’ Ben Dolan. “Our apparel is made for…

Read more

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal team,…

Read more

PRI Tech: Spark Plugs For Boosted Engines

Forced induction increases pressure in the combustion chamber, so a supercharged engine may need smaller spark-plug gaps to make it easier for the…

Read more

Member Check-In: Long Tube Headers

Long Tube Headers’ George Rumore is a strong supporter of the RPM Act. “When we modify a vehicle, we’re actually making it cleaner, helping out with…

Read more

Industry Insights: Matt Martelli

Drawing on decades of experience creating captivating online content, this industry veteran and producer of the famed Mint 400 shares why he is “…

Read more

Newly Appointed: Scott Diehl

Total Seal’s new head of business development values the personal connection with customers and plans to expand into new markets via old-fashioned…

Read more

Fast Movers

An up-close look at some of the country’s in-demand products and services by region and racing segment. Motorsports retailers and service providers…

Read more
Tom Shay at PRI 2022

How Inflation May Actually Help You Boost Profits

Business expert and PRI Show presenter Tom Shay shares pricing strategy insights to help raise retailers’ bottom lines.   A story is told about how…

Read more

Editors’ Choice

Hundreds of new product announcements cross the desks of PRI editors each month. Following are our top picks for January. Programmable Electronic…

Read more

Stop Doing That…Do This Instead: Wasting Excess Metal

Extra material left over from custom cuts, a return, or some other reason goes into drop bins and racks at Stock Car Steel and Aluminum. “That allows…

Read more

Ask the Experts: How to Improve SEO

Paying attention to the details will help drive visitors to your business’s website, which is invaluable in today’s online economy. SEO, or search…

Read more

Featured Vehicles

An inside look at some of the industry’s most intriguing builds, including a vintage chassis that sat for almost two decades, and a dragster turning…

Read more
image 1

Advocacy Corner

  Tracking legal, legislative, and regulatory developments impacting the racing and performance industry.   PRI’s advocacy team work continuously…

Read more
image 1

PRI Education: Reading The Unspoken Language Of Broken Parts

The most common piston failure in a newly installed engine is typically defined as four corner scuffing, which is seen here.   Engine builders…

Read more
image 1

Member Business Survey

Clear and concise dialogue between suppliers and customers keeps business flowing smoothly and avoids misunderstandings or disagreements that could…

Read more
image 1

Member Check-In: MYRACEPASS

“It’s all about fan engagement,” said Josh Holt about MyRacePass.com, a one-stop digital assistant for racers, track operators, series organizers,…

Read more
image 1

Business Profile: Ross Racing

  With a focus on high-performance powerplants for traditional hot rods, circle track racing, and the drag strip, this family owned and operated…

Read more
image 1

Talent Agents

As motorsports and automotive design continues to evolve, educators across the country are laying the groundwork for the next generation of…

Read more

Columns

Featured Vehicles

One car in this month’s profile of popular race vehicles is street legal, while the other was driven on the street while not street legal, which…

Read More
image 1

Social Status

  Put AI to work for you by incorporating ChatGPT in your social media strategy.   Artificial Intelligence (AI) is continuing to advance at a…

Read more
image 1

Business Profile: Funduro Racing

  With its mid-engine, tube-frame chassis and two-seat cockpit, Funduro Racing’s Roadster Cup car offers an authentic race car experience, with the…

Read more

Advocacy Corner

Tracking legal, legislative, and regulatory developments impacting the racing and performance industry. PRI’s Washington, DC-based legal and…

Read more

PRI Tech: Alternative Fuels in Motorsports

Timeline of ethanol introduction to US gasoline market. The term “alternative fuels” has been used in headlines for the past few decades as the…

Read more