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Holley High Voltage

  Born at the dawn of the ICE age, Holley today has 70 brands that almost exclusively cater to gas performance and racing. With the EV market in its…

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Business Profile: Bernheisel Race Cars

  Quality products, outstanding customer service, and multi-tiered promotion have all contributed to this diversified shop’s success in the dirt…

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Tech Within Reach

From gauges to pull-down rigs, it’s the gear that’s bringing more sophisticated setup capabilities to budget-minded teams. As rule sets have…

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Through Thick and Thin

Headers before and after being coated with CermaKrome from Tech Line Coatings. We asked suppliers to identify their best coatings for specific race…

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Grand Design

Custom pistons are in heavy demand as engine builders test the limits of their motors. One manufacturer alone has engineered more than 600 different…

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Special Report: Private Equity In Motorsports

Investment in the performance aftermarket is on the rise. But why, exactly? And what does this infusion of capital mean for the industry going…

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How The RPM Act Can Become Law

Photo courtesy of WV Legislative Photography/Perry Bennett Protecting the right to modify cars involves complex legislative persuasion, and…

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Spray Plan

While nitrous systems are relatively easy to install and use, improper setup and maintenance can have serious consequences. Here, experts provide…

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Business Profile: Hyper Racing

The 600cc micro-sprint class is exploding nationwide. Packing a high-energy blend of innovative engineering, first-class customer support, and a…

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Initiating Launch Sequence

Photo courtesy of World Racing Group New midget & sprint car series are taking flight in the Midwest. Here’s a closer look at how organizers are…

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Walking The Line

Photo courtesy of Lucas Oil Empire Super Sprints With racing that straddles the local scene and top-league national series, regional sprint car and…

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Special Report: My Best Business Decision…

Decisive action can deliver big results, and PRI’s annual Motorsports Retail Business Survey uncovered 10 pivotal moves that paid off for these…

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Race Fluids and Lubricants: Science Friction

  Lubrication companies are expanding the envelope to develop specialized products for targeted applications, all while helping release untapped…

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Driveline Components: Turn-By-Turn Connections

  Playing a critical role in the success of any race car, driveline technology is under constant development, with incremental improvements steadily…

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EFI Evolution

Electronic fuel injection is more popular than ever, and manufacturers are pouring valuable resources into developing new products with more…

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Business Profile: LaSalle Engine & Chassis

Photo courtesy of Ryan Roberts Photography   Faced with the loss of its largest industrial customer, this engine building and machine shop in South…

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Strategic Success

  Modifieds remain one of the most popular and competitive segments in motorsports. With teams constantly looking for an edge on the track,…

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Track Safety: First Responders

Photo courtesy of World of Outlaws     Specialized tools, data analysis, and continual education have changed the way on-track incidents are…

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YELLOW CRUSH

Jeff Lutz brought the remnants of his prized yellow 1957 Chevy, which sustained point-of-no-return damage during a “Street Outlaws” race in Okemah,…

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Vehicle Safety Products: Safer All Around

Just count the numerous ways that vehicle safety product development is protecting today’s race car drivers. In today’s motorsports arena, there…

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Driver Safety Products: Safety Engineers

  Constant innovation in designs, materials, and manufacturing are pushing the development of driver protection gear beyond the minimums required by…

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Special Report: Follow the Science

  Outside of the limelight typically reserved for high-profile teams and drivers, medical professionals are quietly using breakthrough discoveries…

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DEFEATING TURBO LAG

  Problems arising from system design, parts selection, and inexperience can lead to performance left on the table—or even the failure of critical…

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SPECIAL REPORT: Shifting Gears

  The motorsports industry answered the challenge of the global pandemic, but are there lasting effects from this pivot to health and safety…

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Cooling Cards

Marketing products that keep race engines at the right temperature involves a diverse promotional strategy that includes social media, shrewd…

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Featured

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Adaptive Race Cars

  Adaptive race car equipment allows drivers with disabilities to overcome challenges and compete on track while winning championships and setting…

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Appealing to the Masses

  Long popular at the local level, sport compact andfront-wheel-drive oval track classes have been elevated to new heights in recent years by…

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Open Entry

  How NASCAR’s Next Gen car platform became an international launching pad.   It’s often a little moment when the reality of a massive…

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Game Changer

Having the right parts cleaning equipment and using it correctly “will change your life,” said an expert in the industry. He and others share tips…

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Future Shock

Suspension manufacturers discuss new products, trends, and how shock and spring development are already moving into the future. Racing drives…

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