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Holley High Voltage
Born at the dawn of the ICE age, Holley today has 70 brands that almost exclusively cater to gas performance and racing. With the EV market in its…
Read MoreBusiness Profile: Bernheisel Race Cars
Quality products, outstanding customer service, and multi-tiered promotion have all contributed to this diversified shop’s success in the dirt…
Read moreTech Within Reach
From gauges to pull-down rigs, it’s the gear that’s bringing more sophisticated setup capabilities to budget-minded teams. As rule sets have…
Read moreThrough Thick and Thin
Headers before and after being coated with CermaKrome from Tech Line Coatings. We asked suppliers to identify their best coatings for specific race…
Read moreGrand Design
Custom pistons are in heavy demand as engine builders test the limits of their motors. One manufacturer alone has engineered more than 600 different…
Read moreSpecial Report: Private Equity In Motorsports
Investment in the performance aftermarket is on the rise. But why, exactly? And what does this infusion of capital mean for the industry going…
Read moreHow The RPM Act Can Become Law
Photo courtesy of WV Legislative Photography/Perry Bennett Protecting the right to modify cars involves complex legislative persuasion, and…
Read moreSpray Plan
While nitrous systems are relatively easy to install and use, improper setup and maintenance can have serious consequences. Here, experts provide…
Read moreBusiness Profile: Hyper Racing
The 600cc micro-sprint class is exploding nationwide. Packing a high-energy blend of innovative engineering, first-class customer support, and a…
Read moreInitiating Launch Sequence
Photo courtesy of World Racing Group New midget & sprint car series are taking flight in the Midwest. Here’s a closer look at how organizers are…
Read moreWalking The Line
Photo courtesy of Lucas Oil Empire Super Sprints With racing that straddles the local scene and top-league national series, regional sprint car and…
Read moreSpecial Report: My Best Business Decision…
Decisive action can deliver big results, and PRI’s annual Motorsports Retail Business Survey uncovered 10 pivotal moves that paid off for these…
Read moreRace Fluids and Lubricants: Science Friction
Lubrication companies are expanding the envelope to develop specialized products for targeted applications, all while helping release untapped…
Read moreDriveline Components: Turn-By-Turn Connections
Playing a critical role in the success of any race car, driveline technology is under constant development, with incremental improvements steadily…
Read moreEFI Evolution
Electronic fuel injection is more popular than ever, and manufacturers are pouring valuable resources into developing new products with more…
Read moreBusiness Profile: LaSalle Engine & Chassis
Photo courtesy of Ryan Roberts Photography Faced with the loss of its largest industrial customer, this engine building and machine shop in South…
Read moreStrategic Success
Modifieds remain one of the most popular and competitive segments in motorsports. With teams constantly looking for an edge on the track,…
Read moreTrack Safety: First Responders
Photo courtesy of World of Outlaws Specialized tools, data analysis, and continual education have changed the way on-track incidents are…
Read moreYELLOW CRUSH
Jeff Lutz brought the remnants of his prized yellow 1957 Chevy, which sustained point-of-no-return damage during a “Street Outlaws” race in Okemah,…
Read moreVehicle Safety Products: Safer All Around
Just count the numerous ways that vehicle safety product development is protecting today’s race car drivers. In today’s motorsports arena, there…
Read moreDriver Safety Products: Safety Engineers
Constant innovation in designs, materials, and manufacturing are pushing the development of driver protection gear beyond the minimums required by…
Read moreSpecial Report: Follow the Science
Outside of the limelight typically reserved for high-profile teams and drivers, medical professionals are quietly using breakthrough discoveries…
Read moreDEFEATING TURBO LAG
Problems arising from system design, parts selection, and inexperience can lead to performance left on the table—or even the failure of critical…
Read moreSPECIAL REPORT: Shifting Gears
The motorsports industry answered the challenge of the global pandemic, but are there lasting effects from this pivot to health and safety…
Read moreCooling Cards
Marketing products that keep race engines at the right temperature involves a diverse promotional strategy that includes social media, shrewd…
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