MDM Promotions Acquires ASA, CRA Series

Image
ASA Stars Tour


Marty D. Melo, owner of MDM Promotions, has acquired the ASA STARS National Tour, ASA Midwest Tour, CRA Super Series, CRA All-Stars Tour and TrackTV from Track Enterprises, the Illinois-based event promoter.

This transition follows more than a year of leadership engagement by Marty Melo, who assumed operational and sales oversight of the ASA STARS National Tour in the fall of 2024 and assisted in managing the series with Bob Sargent. In this capacity, Melo established the Platinum Program, which brought in 15 full-time teams at the beginning of the 2025 season, series representatives said. He additionally secured multiple high-profile corporate partnerships, broadening the series’ commercial portfolio.

Outgoing owner Bob Sargent, who maintains ownership of Track Enterprises, will remain as an advisor and will continue to promote several ASA STARS events. All previously announced 2026 schedules, event structures, operational frameworks and the strategic alliance with Tim Bryant, owner of the ASA Southern Super Series, will remain unchanged during this transition. Newly appointed Alex Gilhart will continue his role as series director of the ASA Midwest Tour while Scott Menlen will likewise remain in his role as series director of the CRA All-Stars Tour and race director of the ASA STARS National Tour.

Additional announcements will be released in the coming weeks.

For more information, visit starsnationaltour.com.

Image courtesy of ASA STARS National Tour

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.