Formula E Announces New Sustainable Trackside Branding To Reduce Plastic And Waste | Performance Racing Industry
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Formula E Announces New Sustainable Trackside Branding To Reduce Plastic And Waste
April 12, 2019
Tasked by Formula E, CSM Live developed the polypropylene-based sustainable signage after 12-months of intensive research. Formula E will unveil the innovative signage at the 2019 GEOX Rome E-Prix.
Formula E Announces New Sustainable Trackside Branding To Reduce Plastic And Waste

Working together with global branding supplier CSM Live, the ABB FIA Formula E Championship rolled out revolutionary new sustainable trackside signage for the 2019 GEOX Rome E-Prix on April 13, and beyond.

The all-electric championship will use non-PVC material for its trackside signage to reduce plastic production and waste.

Tasked by Formula E, CSM Live developed the sustainable signage solution after 12-months of intensive research. The strong alternative will be applied to the barriers lining each circuit—starting in the Italian capital for the GEOX Rome E-Prix.

The adhesive film has been tailor-made in conjunction with the specialist manufacturer and established supply chain partner HEXIS and will replace any previously-used materials to significantly limit the environmental impact of the series by cutting back on over 21 miles of potential PVC waste.

With the same high-quality performance as its PVC predecessor, the innovative product is made of polypropylene, a material widely used across a number of industries due to its recyclable properties.

Both Formula E and CSM Live—part of CSM Sport & Entertainment —have a shared commitment to sustainable practice and working methods, with the ABB FIA Formula E Championship being recognized as the first category in motorsport to receive third-party ISO 20121 certification.

"Not only does the non-PVC material provide similar levels of strength but each aspect has also been carefully considered in order to fully limit its impact - from production line to re-use and recycling,” FE Senior Sustainability Consultant Julia Palle said. “Introducing new and innovative ways of branding allows the ABB FIA Formula E Championship to continue accelerating positive change in the events industry.”

For more information, visit the Formula E website.

(Photo courtesy of Formula E).