Hulman Motorsports Announces New Chief Revenue Officer | Performance Racing Industry
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Hulman Motorsports Announces New Chief Revenue Officer
March 22, 2019
Casey Lane, whose tenure at Hulman begins April 22, will be responsible for sponsorship sales and servicing alongside licensing for the NTT IndyCar Series and Indianapolis Motor Speedway.
Hulman Motorsports Announces New Chief Revenue Officer

Longtime sports executive Casey Lane will be named chief revenue officer for Hulman Motorsports, according to Hulman & Company President and CEO Mark Miles

Lane, whose tenure at Hulman Motorsports begins April 22, will be responsible for sponsorship sales and servicing alongside licensing for the NTT IndyCar Series and Indianapolis Motor Speedway.

He joins Hulman Motorsports after nearly a decade of leadership experience at Professional Bull Riders, LLC, most recently serving as senior vice president of partnership marketing following a term as vice president of corporate partnerships. As VP of corporate partnerships, he struck significant sponsorship and advertising deals with major brands, many of whom currently maintain relationships with both PBR and recognized motorsports properties.

“Casey’s track record of measurable and impressive success in partnership sales and integration perfectly matches the job description and opportunities laid before him here at Hulman Motorsports,” Miles said. “We believe he can effectively leverage existing and recently announced partnerships, further increase integration with our new broadcast partner and harness the brand power and impact of the NTT IndyCar Series and Indianapolis Motor Speedway to produce new and lasting partnerships across our enterprise.”

Among top priorities for Lane will be the continued integration of new partnerships, including NTT’s series entitlement sponsorship, Gainbridge’s Indianapolis 500 presenting sponsorship, and Speedway LLC’s fuel and convenience store partnership. Additional priorities will include accelerating the collaborative sales relationship between the NTT IndyCar Series and NBC Sports, attracting new sponsors for key properties, and building relationships that transfer mutual benefits to teams and promoters.