INDYCAR Makes Changes To Marketing, Communications Departments | Performance Racing Industry
INDYCAR Makes Changes To Marketing, Communications Departments
July 2, 2019
The INDYCAR Marketing and Communications teams have been consolidated, and two award-winning motorsports veterans have been hired to the team.
INDYCAR Makes Changes To Marketing, Communications Departments

INDYCAR has consolidated its Marketing and Communications teams into one department while adding two award-winning motorsports veterans.

INDYCAR named Mike Zizzo as Vice President of Communications and Kate Davis in the newly formed position of Director of Communications as part of a reorganization “to create an integrated and strategically aligned Marketing and Communications department.”

Zizzo and Davis will join Vice President of Marketing SJ Luedtke—who joined INDYCAR in February after serving as a Nike executive for nearly the past decade—in developing and executing a comprehensive marketing communications plan.

"Mike and Kate provide INDYCAR with a tremendous amount of motorsports knowledge and communications experience, especially from sanctioning body and promoter perspectives, and they are highly respected both inside and outside the industry," INDYCAR President Jay Frye said.

Zizzo, who had been serving as a PR consultant for INDYCAR since February, is an award-winning communications executive with 23 years of motorsports experience in his field. He has served in management roles for two sanctioning bodies - CART and NASCAR - and most recently spent the past 13 years as Vice President of Communications for Texas Motor Speedway.

Davis is a veteran executive in communications and content who has spent the past 17 years with NASCAR in various broadcast or digital-related capacities. She joined NASCAR in 2001 and served as the Senior Manager of Broadcast Communications before spending the last 12 years with NASCAR Productions and NASCAR Digital Media.

In related INDYCAR news, Five-time NTT IndyCar Series champion Scott Dixon took part Tuesday morning in the next step of the development of the Aeroscreen driver safety innovation with a simulator test of a prototype at the U.S.-based Dallara Research Center.

The simulator test of a prototype manufactured by Roush Creative Services comes less than six weeks after INDYCAR announced its ongoing partnership with Red Bull Advanced Technologies to fully design the Aeroscreen concept for enhanced driver cockpit protection. The Aeroscreen is scheduled to be implemented for the 2020 NTT IndyCar Series season.

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