Joyce Newton, Hoosier Racing Tire Co-Founder, 85 | Performance Racing Industry
News
Joyce Newton, Hoosier Racing Tire Co-Founder, 85
January 16, 2018
Joyce Newton, the co-founder of the Hoosier Racing Tire Corp. and the matriarch of the company, died Tuesday morning at the age of 85. Newton, along with her husband Bob, started the company in 1957, which had grown into the largest producer of race tires in the world.
Joyce Newton, Hoosier Racing Tire Co-Founder, 85

(Image courtesy of Hoosier Racing Tire Corp.)

Joyce Newton, the co-founder of the Hoosier Racing Tire Corp. and the matriarch of the company, died Tuesday morning at the age of 85.

Newton, along with her husband Bob Newton, started Hoosier Racing Tire in South Bend, Ind., in 1957. They had grown the company they founded into the largest producer of race tires in the world.

“The thoughts and prayers of Hoosier Tire employees and distributors are with Joyce’s family,” the company said in a statement.

Bob and Joyce Newton were great supporters of the community in numerous ways. The centerpiece of their giving was Newton Park ‘A Place for Kids’, a state-of-the-art sports complex started in 1999. Additionally, the Newton’s revitalized the old Lakeville High School turning it into a beautiful community center.

Joyce’s late husband, Bob Newton, died in 2012. Joyce continued to successfully lead the company until 2016 when the family sold Hoosier Racing Tire Corp. to Continental Tire. Joyce Newton’s desire was to put the ownership in the hands of Continental, who could continue to grow the business she loved and provide long-term success, according to Hoosier.

“The Newtons supported the World of Outlaws and DIRTcar Racing for many, many years. We were happy to call Joyce and her late husband Bob friends. They will truly be missed,” said World of Outlaws and DIRTcar Racing Chief Executive Officer Brian Carter.