LSI Announces New Digital Marketing Manager | Performance Racing Industry
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LSI Announces New Digital Marketing Manager
January 27, 2020
Josh Steinmetz brings over a decade of creative and digital marketing experience to the company’s growing marketing team. He previously served as the Digital Communications Director for the National Tractor Pullers Association (NTPA).
LSI Announces New Digital Marketing Manager

Lubrication Specialties Inc. (LSI), the manufacturer of Hot Shot’s Secret brand of performance additives and oils, has announced Josh Steinmetz as the company’s new Digital Marketing Manager.

Steinmetz brings over a decade of creative and digital marketing experience to the company’s growing marketing team. His background includes developing a marketing strategy, social media, advertising management, creative production, website maintenance, photography, and videography.

In his new position, Steinmetz will be responsible for developing the digital strategy, content, analytics, and ROI for all Hot Shot’s Secret 35-plus products across multiple markets.

Previously, Steinmetz served as the Digital Communications Director for the National Tractor Pullers Association (NTPA) from February 2010 until he came on board with Hot Shot’s Secret in December 2019. His experience with NTPA was instrumental in the development of a robust NPTA sponsorship for Hot Shot’s Secret in 2020 that included promotional activities at all events, addition of banners, decals and PA announcements, inclusion in NTPA’s TV series, exposure at retail locations and Hot Shot’s Secret research and product testing with drivers.

“We are very excited to have Josh join our marketing team,” LSI Director of Marketing Nikki Stoughton said. “His extensive experience within a major diesel performance market with NTPA coupled with his natural problem-solving engineering mindset makes him an ideal fit for our department.”

For more information, visit lubricationspecialties.com.