PRI 2017 Provides Education Aplenty | Performance Racing Industry
PRI 2017 Provides Education Aplenty
December 8, 2017
Friday's program at the Indiana Convention Center offered seminars and networking events covering sponsorship marketing, lessons and resources for women in motorsports, and career opportunities for aspiring motorsports professionals.
PRI 2017 Provides Education Aplenty
Attendees learned from and networked with race industry professionals through a number of educational opportunities and events presented by Performance Racing Industry on day two of the three-day Indianapolis-based Trade Show.

Indeed, Friday's program at the Indiana Convention Center focused on sponsorship marketing, lessons and resources for women in motorsports, and career opportunities for aspiring motorsports pros.

"These women are willing and able to share their knowledge to make it happen for the younger generation and the older generation, and they are empowering other women - it's fantastic," said Maureen McVail, who attended the standing room-only Opportunities For Women In Motorsports seminar featuring IndyCar driver Pippa Mann, Elaine Larsen of jet dragster team Larsen Motorsports, and 2015 IHRA Pro Mod Champion Dina Parise.

Added McVail, a driver with Porsche Club of America who's forming an all-female racing team: "Pippa Mann was unbelievably good at sharing information and being encouraging. I really admire what PRI is doing."

Another driver, Alyssa Lasater, who races sprint cars and modifieds in the Kansas City area, also gained valuable information from the seminar.

"I'm not in this alone," she said of her takeaway from the session. "A lot of these women have gone through the same struggles that I have in my career. The way that these women spoke today has given me the drive to keep going and not give up."

Just down the hall, presenter Mike Brown of The Brainzooming Group shared with a capacity crowd no fewer than 29 ways to maximize the impact of sponsorship marketing, and described how return on investment, assets and activation are key to budget-minded activation.

Nikki Draper of Draper Racing in Valparaiso, Nebraska, was seeking new ways to engage both current and future sponsors, and figure out how her team could add further value to those same sponsors.

"We are trying to learn how to get more sponsorships and promote our car better," she said. "We also want to look at marketing, and see what we can bring to the sponsors and what they can bring to us, like through social media."

Yet another education-themed program Friday morning catered to students interested in pursuing a career in racing. During the second annual Student Breakfast & Career Day, close to 500 pupils and instructors from institutions across the US met with representatives from more than 20 companies involved in motorsports.

“The overwhelming response to the PRI Student Breakfast and the level of student engagement are very positive indicators that motorsports enthusiasm is alive and well with the next generation of performance racing professionals," said SEMA Senior Education Director Zane Clark, who organized the program. "This interest was further fueled by the 20-plus businesses that participated. The support of these industry-leading companies is critically important in promoting motorsports careers and assuring a strong consumer base for the industry.”