PRI 2018: Featured Products Showcase Delivers Unprecedented Access To New Parts, Technology | Performance Racing Industry
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PRI 2018: Featured Products Showcase Delivers Unprecedented Access To New Parts, Technology
December 6, 2018
More than 600 of the hottest motorsports products were unveiled at PRI's Featured Products Showcase Thursday, providing attendees with unprecedented access to innovative new parts and technology.
PRI 2018: Featured Products Showcase Delivers Unprecedented Access To New Parts, Technology
More than 600 of the hottest motorsports products were unveiled at the Performance Racing Industry (PRI) Trade Show’s Featured Products Showcase Thursday, providing attendees with unprecedented access to innovative new parts and technology as part of the world’s premier trade event for racing and performance professionals.
 
Now in its second year, the Showcase attracted scores of buyers and media to its new location inside Lucas Oil Stadium on opening day of the annual PRI Show in Indianapolis.
 
"The overwhelmingly positive response we received from last year's inaugural program reflects the significant value to both buyers and exhibitors,” said PRI General Manager Bill Miller. "The Showcase makes it easy for buyers to see hundreds of relevant products in one location, and for motorsports media professionals in attendance to gain increased access to these amazing products so they can report on them."
 
The Showcase allows exhibitors to further highlight their products and increase connectivity with buyers during the three biggest business days in racing. It also enables buyers to see hundreds of the Show’s top products in one place and easily identify where to find them on the Show floor. 
 
"A lot of times it's hard to see all of the products that may be of interest to you on the Show floor," said Dennis Blank, a buyer from Tipton, Missouri. "The Featured Products Showcase allows you to see a buffet of all the hot products at this year's Show. I love it. We take pictures of the information cards so we know what booths to visit."
 
By participating in the Featured Products Showcase, exhibitors benefit from marketing and promotional exposure before, during and after the PRI Show, significantly increasing their business impact and audience reach at the three-day event.
 
"It's a chance to see a lot of the great products and new vendors at the Show," added Pete Klain, a buyer from Beverly Hills, Michigan. "The way the products are displayed in the glass cases with the information cards, they jump out and look very good."
 
For more information or to register for the 2018 PRI Trade Show, visit pri2018.com.