PRI 2018: Networking, Opportunities Shine At Race Track Business Conference (RTBC) | Performance Racing Industry
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PRI 2018: Networking, Opportunities Shine At Race Track Business Conference (RTBC)
December 5, 2018
This year's RTBC, which featured nine jam-packed educational sessions, opened with panels of experts covering topics on event operations, betting in the sports arena, event security and much more.
PRI 2018: Networking, Opportunities Shine At Race Track Business Conference (RTBC)
This year's Race Track Business Conference (RTBC)  at the 2018 Performance Racing Industry (PRI) Trade Show in Indianapolis, which featured nine jam-packed educational sessions, opened with panels of experts covering topics on event operations, betting in the sports arena and event security at the 2018 Performance Racing Industry (PRI) Trade Show in Indianapolis. Also included during the full-day event was the future of racing, eSports, motorsports country clubs, sports finance and media. 
 
"The clientele that are here are a lot of the 'who's who' of the industry, from small-time circle tracks to international motorsport operations," Lucas Oil Director of Race Operations Ritchie Lewis said, who attended the RTBC for the third time this year. "So it gives you a broad spectrum and opens your eyes to a lot of very smart people sharing their best practices." 
 
The session on sports betting, which was headlined by Jimmie McMillan of Indianapolis Motor Speedway and Wes Zirkle of Keller Macalluso LLC, covered one of the hottest topics in racing—and the sports arena in general. Gambling on races, which is illegal in most states, was made legal in Delaware earlier this year with several states expected to follow suit in the future. 
 
"We're at the forefront of this opportunity, and the motorsports community has an opportunity to shape this," Zirkle said of betting in the racing industry. "Not just at the NASCAR and INDYCAR levels, but those at the local level have an opportunity to shape [sports betting] in a way that works for them." 
 
Key takeaways include preparing the racing industry for the world of betting, keeping racing businesses' integrity intact when it comes to gambling, and, perhaps most importantly, is the fact that sports betting expands the "revenue pie" in racing, rather than competes for a piece of the pie. 
 
Another valuable topic incorporated into the conference was event security, which informed track operators, promoters and related personnel on how to ensure a safe atmosphere during race weekend. Lauri Eberhart of Apollo Sports Law Group, David Froscheiser of Security4Sports and Shaun Johnson of Charlotte Motor Speedway went over how to prepare for large events, the lessons learned from recent security incidents, and working effectively with law enforcement and authorities. 
 
Eberhart, who has been a repeat panelist of the RTBC for several years, had a message for track personnel regarding facility security. 
 
"Between a lawyer and a security firm, you can come up with a really good plan," Eberhart said. "Have a security plan. Follow the plan and keep the plan updated. That's the best thing you can do to insulate yourself from bad things from happening, and also insulate yourself from legal liabilities."  
 
Later in the day, PRI's Dan Schechner headed a panel of media members sharing their experiences on reporting in the racing industry. Representatives from several esteemed publications, including PRI Magazine, ESPN.com, Turn 3 Media, ScoreShots and more, explored topics on getting the word out, reaching the proper audience channels, and choosing the best media platforms. 
 
For more information or to register for the 2018 PRI Show, December 6-8 at the Indiana Convention Center, visit pri2018.com