RTBC Announces Additional Speakers For 2019 Conference | Performance Racing Industry
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RTBC Announces Additional Speakers For 2019 Conference
October 31, 2019
Eight new speakers have been revealed for the 2019 gathering set for December 11, in Indianapolis, Indiana, during the Performance Racing Industry (PRI) Trade Show’s Race Industry Week.
RTBC Announces Additional Speakers For 2019 Conference

The Race Track Business Conference (RTBC) has released additional details for its 2019 gathering in Indianapolis, Indiana, during the Performance Racing Industry (PRI) Trade Show’s Race Industry Week.

Covering the topic of Marketing Agencies will be The Specialized Marketing Group, Inc. (TSMGI) President Jordan Bressler, Experiential Events Group Vice President of Business Development Ruthie Culbertson, Speedway Motorsports Senior Vice President Jessica Fickenscher, and MotoAmerica Chief Financial Officer (CFO) Richard Varner.

Topics include multi-faceted businesses' representation, negotiation, and marketing. Speakers will also discuss selecting an agency to manage and activate events, in-house versus outsourcing, and how to deal with conflicts of interest.

Covering the Track Operations category will be WWT Raceway General Manager Chris Blair, Iowa Speedway President David Hyatt, Total Venue Concepts President Kurt Johnson, and Lake Erie Speedway Operations Manager AJ Moore. Keeping venues ready on a budget, how to level competition, monetizing property with non-traditional events will be discussed.

As previously announced, the keynote speaker for 2019 will be the accomplished driver Lyn St. James, who has been recognized by Sports Illustrated as one the "Top 100 Women Athletes of the Century.” St. James was the first woman to be awarded the Indianapolis 500 Rookie of the Year in 1992 and has also started in the Indy 500 seven times over nine years.

The cost to attend RTBC-2019, which includes lunch, is $250.

For more information, visit racetrackbusinessconference.com or contact Tim Frost at twfrost@speedwaysonline.com or 847/853-0294.