SCCA Announces Marketing Department Changes | Performance Racing Industry
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SCCA Announces Marketing Department Changes
January 9, 2019
The Sports Car Club of America (SCCA) has announced staff additions and reorganizational changes within the marketing department, including the promotion of Heyward Wagner to senior director of marketing and experiential programs.
SCCA Announces Marketing Department Changes

The Sports Car Club of America (SCCA) has opened the New Year with reorganization and staff additions within the marketing department at the SCCA National Office in Topeka, Kansas.

Heyward Wagner has been promoted to Senior Director of marketing and experiential programs. Jon Krolewicz has shifted to Time Trials program manager, and Andie Albin to creative manager. Blair Deffenbaugh joins the National Staff as marketing project manager, and Courtney Rivers has been added as staffing coordinator for the Track Night in America Driven by Tire Rack program.

In his new role, Wagner will continue to oversee programs such as SCCA Starting Line and Track Night in America that convert motorsport enthusiasts into active SCCA participants. Additionally, he will focus on new, innovative programs such as the Tire Rack Time Trials National Tour and Tire Rack Time Trials Nationals, as well as seek ways to grow awareness and exposure of Club activities through traditional and social media.

Krolewicz, as Time Trials Program Manager, will be hands-on with program development and provide support to SCCA Regions seeking ways to implement Time Trials in their areas. Krolewicz previously helped grow Track Night in America and has an extensive background in both road racing and Time Attack.

Albin, formerly Digital Marketing and Communications Coordinator, will now work to bring consistency and cohesiveness to visual elements within the SCCA brand in her new role as Creative Manager.

Deffenbaugh will manage a wide variety of marketing projects that help further tell SCCA's "story." A second generation SCCA member possessing a road racing competition license, Deffenbaugh has gained experience over the past few years working with brands like Mobil 1 and Chevrolet Performance.

Rivers, who worked as an instructor with the Porsche Club of America, the Audi Driving Experience at Circuit of The Americas and the Longhorn Racing Academy, will help with staffing logistics for Track Night in America and has been tasked with seeking ways to streamline processes from online registration all the way to onsite check-in.

For more information on the motorsports organization, visit the SCCA website here.