World Of Outlaws Sprint Car Series Names NOS Energy Drink Title Sponsor | Performance Racing Industry
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World Of Outlaws Sprint Car Series Names NOS Energy Drink Title Sponsor
January 17, 2019
After signing a multi-year agreement with NOS Energy Drink, the well-known sprint car series will now be known as World of Outlaws NOS Energy Drink Sprint Car Series.
World Of Outlaws Sprint Car Series Names NOS Energy Drink Title Sponsor

The World of Outlaws announced today a multi-year agreement with NOS Energy Drink, elevating the brand as the new title sponsor of the now World of Outlaws NOS Energy Drink Sprint Car Series.

“NOS Energy joined the World of Outlaws last season, and we couldn’t be prouder to have them expand their involvement and become our title sponsor,” World of Outlaws CEO Brian Carter said. “The Greatest Show on Dirt runs the fiercest schedule in all of motorsports, so our drivers, crews and fans need all the horsepower and stamina they can get."

“The response last season from World of Outlaws fans, drivers and really the whole community was pretty overwhelming and is really the biggest factor in our decision to expand our involvement," said Lauren Albano, Marketing Director for NOS Energy Drink. "The World of Outlaws brand of racing is authentic, raw and contagious, and we are more than excited to continue to fuel the sport’s passion on and off the track.”

World of Outlaws Chief Marketing Officer Ben Geisler noted NOS Energy’s trackside sampling program was a “welcome bonus” for its fans. He also took the time to thank Craftsman and Sears “for everything they have done for sprint car racing over the years.”

In addition to the Series sponsorship, NOS Energy will continue as title sponsor of the No. 17 Stenhouse Jr. Marshall Racing team with Sheldon Haudenschild behind the wheel. The NOS Energy team will compete full time with the World of Outlaws NOS Energy Drink Series again in 2019, kicking off the season in Florida at DIRTcar Nationals from February 5-16.

For more information, visit the World of Outlaws NOS Energy Drink Car Series website.