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2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.
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October 2025
USAC Car Owner, Steve Phillips, 70
Steve Phillips, a veteran USAC team owner who earned 19 career wins in the USAC National Sprint Car Series with drivers Dave Darland and Jason…
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October 2025
Sprint Car Hall of Famer, Bobby Allen, 81
Bobby Allen, one of the greatest Sprint Car drivers to emerge from Pennsylvania's racing scene and a founding member of the Outlaws in 1978, has…
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October 2025
Porsche Exits FIA WEC, to Focus on IMSA, Formula E
As part of a comprehensive realignment, Porsche will exit the FIA World Endurance Championship (WEC) and focus on competing in the IMSA WeatherTech…
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