2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

The Dayco logo over images of NHRA Pro Mod, Top Alcohol Dragster and Top Alcohol Funny Cars

Dayco Joins NHRA Contingency Program

Dayco, a provider of high-performance drive system solutions, has joined the NHRA Contingency Program for 2026. Dayco will post $17,000 for racers…

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A graphic for Tony Kanaan's appearance at the IMS Museum with a photo of Kanaan standing on pit lane.

Arrow McLaren Team Principal Tony Kanaan to Speak at IMS Museum

2013 Indianapolis 500 winner, current Arrow McLaren Team Principal and former PRI Show Grand Opening Breakfast Speaker Tony Kanaan will speak at the…

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Dystany Spurlock in the cockpit of a stock car. Image Courtesy of ARCA Racing.

Dystany Spurlock to Make Historic ARCA Menards East Series Debut

A historic moment in American motorsports will unfold March 28 at Hickory Motor Speedway when professional racer Dystany Spurlock becomes the first…

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