2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

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BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

WIMNA Case Competition team members.

WIMNA Competition Offers More Than $15,000 in Scholarships

More than $15,000 in scholarships will be awarded through the 2026 WIMNA Case Competition presented by Carlyle, which gives undergraduate and…

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PRI press conference

Press Conference and More Free Media Opportunities at PRI 2026

The PRI Show, December 10-12 in downtown Indianapolis, is the industry's premier opportunity to connect with the hundreds of journalists attending…

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PRI Show logo overlaid trade show floor

LAST CHANCE: PRI Show Registration Price Increases After Oct. 2

  Registration is open for the 2026 PRI Show, the premier trade event for the global motorsports industry. Taking place December 10-12 at the Indiana…

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