2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
June 2026
Free Webinar for PRI Members: Extended Producer Responsibility Laws
PRI Business Members on July 8 are invited to participate in an upcoming free webinar sponsored by the Small Business Legislative Council focused on…
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June 2026
IMS Museum to Open New Exhibit on Jeff Gordon
The Indianapolis Motor Speedway (IMS) Museum is opening a new exhibit chronicling the life and career of NASCAR legend Jeff Gordon. Opening July 1…
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June 2026
One Badge. One Simple Process: 2026 PRI Show Registration Opens July 21
The road to the 2026 PRI Show––December 10-12, Indianapolis––is now more direct. Badge registration opens on Tuesday, July 21, and it's now easier…
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