2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

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Free Webinar for PRI Members: Extended Producer Responsibility Laws

PRI Business Members on July 8 are invited to participate in an upcoming free webinar sponsored by the Small Business Legislative Council focused on…

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Graphic for the Jeff Gordon exhibit at IMS Museum.

IMS Museum to Open New Exhibit on Jeff Gordon

The Indianapolis Motor Speedway (IMS) Museum is opening a new exhibit chronicling the life and career of NASCAR legend Jeff Gordon. Opening July 1…

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PRI Show attendees at the Show registration counter.

One Badge. One Simple Process: 2026 PRI Show Registration Opens July 21

The road to the 2026 PRI Show––December 10-12, Indianapolis––is now more direct. Badge registration opens on Tuesday, July 21, and it's now easier…

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