2025 Motorsports Economic Impact Report

Article 1

Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

Learn More
Article 1

Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

Learn More
Article 1

Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

Learn More

EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

Buy A Booth

ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

View Now

Latest news

Rick Treadway after qualifying for the 2002 Indianapolis 500.

Indianapolis 500 Veteran Rick Treadway, 56

Rick Treadway, who started the 2002 Indianapolis 500, died May 30 in a motorcycle accident. He was 56. Indiana native Treadway, the son of 1997…

Read more
National Sprint Car Hall of Fame and Museum logo over the Knoxville Speedway.

National Sprint Car Hall of Fame Inducts Class of 2026

The National Sprint Car Hall of Fame in Knoxville, Iowa, inducted nine new members as part of its Class of 2026 last week. The late Bob Gregg, Eloy…

Read more
The Utah Salt Flats Racing Association logo over a picture of the Bonneville Salt Flats.

Utah Salt Flats Racing Association Announces Salt Update

The Utah Salt Flats Racing Association (USFRA) has provided recent updates for the conditions of the Bonneville Salt Flats racing course in Utah on…

Read more

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.