2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
January 2026
'Right-to-Race' Campaign Advances With PRI, SEMA Support
Building off a successful 2025, when race track protections were secured in North Carolina and Iowa, PRI has expanded its effort to protect America'…
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January 2026
SEMA/PRI-Supported Right-to-Modify Bill Gets Congressional Hearing
The landmark, PRI/SEMA-supported bill to preserve Americans' ability to modify their vehicles has reached an important milestone, with members of a…
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January 2026
Advocate for the Racing Industry at the 2026 SEMA & PRI Washington Rally
Industry members are invited to participate in the 2026 SEMA and PRI Washington Rally, taking place in our nation's capital on May 5-6, 2026. …
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