2025 Motorsports Economic Impact Report

Article 1

Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

Learn More
Article 1

Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

Learn More
Article 1

Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

Learn More

EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

Buy A Booth

ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

View Now

Latest news

Right to Race

'Right-to-Race' Campaign Advances With PRI, SEMA Support

Building off a successful 2025, when race track protections were secured in North Carolina and Iowa, PRI has expanded its effort to protect America'…

Read more
Right to Modify bill

SEMA/PRI-Supported Right-to-Modify Bill Gets Congressional Hearing

The landmark, PRI/SEMA-supported bill to preserve Americans' ability to modify their vehicles has reached an important milestone, with members of a…

Read more
Washington Rally

Advocate for the Racing Industry at the 2026 SEMA & PRI Washington Rally

Industry members are invited to participate in the 2026 SEMA and PRI Washington Rally, taking place in our nation's capital on May 5-6, 2026. …

Read more

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.