2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Allen Bestwick

Allen Bestwick Named Lead Commentator for Trans Am Series Broadcasts

Veteran sportscaster Allen Bestwick will serve as lead commentator for Trans Am Series broadcasts in 2026. Bestwick made his Trans Am debut hosting…

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Jack Roush Receives NASCAR's Bill France Award of Excellence

NASCAR presented team owner and motorsports innovator Jack Roush with the Bill France Award of Excellence, recognizing his decades-long impact on…

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IMS Coca-Cola Consolidated

Coca-Cola Consolidated Announces Multiyear Partnership with IMS, Indy 500

Coca-Cola Consolidated, the nation's largest Coca-Cola bottler, today announced a multiyear partnership designating Coca-Cola as the official soft…

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