2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
Learn More
Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
Learn More
Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
Learn MoreATTENDEE
Join the world's largest gathering of motorsports professionals.
ATTENDEE REGISTRATION OPENS JULY 2026Latest news
March 2026
PRI, SEMA Elevate Lauren Wilbor to Political Director
PRI and SEMA are promoting Lauren Wilbor to political director, giving her day-to-day oversight of the organization's grassroots and grasstops…
Read more
March 2026
ICYMI: Gear Up for Race Season With PRI Merch
Too busy at this year's PRI Show to stop by the PRI Gear booth? We get it! Luckily, you can browse the online PRI Gear store for PRI Show-branded…
Read more
March 2026
IHRA, Speed Sport Announce Outlaw Nitro Series Broadcast Schedule
The IHRA and its broadcast partner Speed Sport have announced the broadcast schedule for the 2026 IHRA Outlaw Nitro Series. The 2026 IHRA Outlaw…
Read more
MEMBERSHIP LOGIN
JOIN PRI