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THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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REGISTRATION OPENS JULY 2025Latest news
April 2025
IMS Museum Announces Leadership Changes
Indianapolis Motor Speedway (IMS) Museum President Joe Hale is stepping down from the position effective June 20, after serving in the role for…
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April 2025
Great Lakes Super Sprints Launches Streaming Platform
Great Lakes Super Sprints is launching a streaming platform, GreatLakesSprints.TV, to serve as the official streaming home for the series in 2025.…
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April 2025
IMS Museum Adds to Collection with Acquisition from Chip Ganassi Racing
The Indianapolis Motor Speedway (IMS) Museum has acquired 14 cars from INDYCAR team Chip Ganassi Racing, including five Indianapolis 500 winners, to…
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