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THE PRI SHOW
REGISTRATION OPENS JULY 2025
December 11-13, 2025
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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REGISTRATION OPENS JULY 2025Latest news
April 2025
Kyle Petty Charity Ride Across America Moves East for 2025 Ride
Former NASCAR driver and racing analyst Kyle Petty is revving up for the cause once again to lead the 29th Anniversary Kyle Petty Charity Ride…
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April 2025
Behind-the-Scenes: IMS Museum Reopens After $61M Renovation
For the first time in 40 years, the Indianapolis Motor Speedway (IMS) Museum has undergone a major renovation and is now reopening its doors to the…
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April 2025
PRI, SEMA Add Tierra Hubbard, Juan Mejia to Government Affairs Team
Seasoned public affairs professionals are bolstering the PRI and SEMA Government Affairs team. Tierra Hubbard is joining PRI and SEMA as senior…
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