THE PRI SHOW

REGISTRATION OPENS JULY 2025
December 11-13, 2025

Article 1

Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

Learn More
Article 1

Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

Learn More
Article 1

Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

Learn More

EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries, Dec. 11-13.

Buy A Booth

ATTENDEE

Join the world's largest gathering of motorsports professionals, Dec. 11-13.

REGISTRATION OPENS JULY 2025

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

View Now

Latest news

Trump's Latest Tariff Announcement. Photo courtesy of Shutterstock

BREAKING: Trump's Latest Tariff Announcement

  President Trump late Wednesday unveiled his reciprocal tariff plans at the White House, imposing via Executive Order (E.O.) a minimum 10% baseline…

Read more
Internal Combustion Engine

SEMA/PRI Issues Statement on Resolutions to Overturn California EV Mandate Waiver

SEMA and PRI have issued the following statement in response to the introduction of Senate and House resolutions to overturn California's Clean Air…

Read more
Simpson to Outfit AMR IndyCar Safety Team in 2025

Simpson to Outfit AMR IndyCar Safety Team in 2025

Holley Performance Brands, the provider of automotive aftermarket performance solutions, has announced a strategic collaboration with the NTT …

Read more

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.