2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
March 2026
IHRA Promotes Doug Foley Jr. to COO of Drag Racing
The International Hot Rod Association (IHRA) has promoted Doug Foley Jr. to COO of Drag Racing, expanding his leadership role within the…
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March 2026
H1 Unlimited to Debut New Race Format in Madison
H1 Unlimited will introduce a new race format at the Madison Regatta, marking an important evolution in how race weekends are structured and decided…
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Driven2SaveLivesTitle Sponsors High Limit Racing Events
An Indiana Donor Network program, Driven2SaveLives, will fittingly serve as the title sponsor of all four Interstate Batteries High Limit Racing…
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