2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Snow Outlaws World Finals Set for Spirit Lake This Weekend

This weekend's STM Powersports Snow Outlaws World Finals on Spirit Lake is set for Friday, February 27, and Saturday, February 28, on the Three…

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INDYCAR Officiating Board

INDYCAR Officiating Ready for 2026 Season Opener in St. Petersburg

The newly established INDYCAR Independent Officiating Board (IOB) is preparing for the 2026 NTT INDYCAR SERIES and launching the independent INDYCAR…

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Racing America Trans Am Series broadcasts

Racing America Announces Broadcast Plan for 2026 Trans Am Series Season

Racing America has revealed more details regarding the broadcast and production of the 2026 season of the Trans Am Series presented by Pirelli.…

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