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NASCAR Hall of Famer Fred Lorenzen, 89

NASCAR Hall of Famer Fred Lorenzen has passed away. He was 89. Lorenzen made his NASCAR debut in 1956, winning 26 times in his career, and became…

PRI Announces 2024 Featured Product Showcase Award Winners

2024 PRI Show exhibitors submitted hundreds of products to the Featured Product Showcase, an annual Show feature where buyers and media discover the…

SEMA/PRI Decries EPA Approval of California Advanced Clean Cars II Waiver Request

SEMA and PRI have decried a decision by the U.S. Environmental Protection Agency (EPA) to approve California's request for the Clean Air Act waiver …

IHRA Announces New Broadcast Partnership With SPEED SPORT

The International Hot Rod Association (IHRA) has entered into a new partnership with SPEED SPORT 1 to air its content on the live racing network.…

Announced at PRI: GRIDLIFE Expands to Nine National Events

GRIDLIFE is set to grow its National Festival Tour with nine events in 2025, up from five in 2024. The motorsports event will also expand to a three…

LIQUI MOLY Names New Marketing Director

Long-time LIQUI MOLY Marketing Director Peter Baumann is retiring after 39 years at the company. He will be replaced by Marco Esser, previously the…

Ultimate Drift Brazil Becomes Latest Formula DRIFT Affiliate

Formula DRIFT and Ultimate Drift have entered an agreement in which the Brazilian organization will operate as a Formula DRIFT Affiliate. Since it…

Petty Family Donates 403 Acres to Victory Junction

With the support of his family, NASCAR legend Richard Petty has donated 403 acres of land to Victory Junction, a year-round camp for children with…

Regulations for Esports, Long-Term WRC Plans Announced During World Motor Sport Council Meeting

The FIA World Motor Sport Council established new regulations for Esports and the World Rally Championship (WRC), as well as a global karting plan…

Lawmakers Race to Indianapolis for PRI Show

Pictured from left to right: PRI President Michael Good, Indiana Rep. Beau Bair, SEMA President and CEO Mike Spagnola, U.S. Rep. Jim Baird and SEMA…

Victor Munoz Joins PRI, SEMA Government Affairs as Senior Manager for State Government Affairs

Victor Muñoz has joined SEMA as senior manager for state government affairs. Muñoz will support SEMA's state-based advocacy focus on the western…

2025 USAC Indiana Sprint Week to Open at IMS

USAC Sprint Cars will compete in a points race for the first time at Indianapolis Motor Speedway (IMS) in July 2025 for the opening night of Indiana…

SCCA and PRI Join Forces to Expand Motorsports Access to All

PRI President Michael Good (left) and SCCA President and CEO Mike Cobb. The Sports Car Club of America (SCCA) and PRI have announced a new…

FREE DIGITAL MAGAZINE PRI MAGAZINE THE BUSINESS OF RACING STARTS HERE

Announced at 2024 PRI Show: 'PRI Magazine' Now Available on Your Mobile Device

PRI has announced that, for the first time ever, PRI Magazine is now available to everyone at no cost in a digital format. While previously only…

Formula DRIFT and GRIDLIFE Announce Joint Event at Road Atlanta

Formula DRIFT and GRIDLIFE are joining forces to host a combined event at during Round Two of the Formula DRIFT Championship at Michelin Raceway…

NHRA Announces 75th Anniversary Campaign for 2026 Season, Exhibition Race & More

NHRA revealed a series of special plans to celebrate its 75th anniversary season in 2026, as well as a new exhibition event and a partnership…

Dayco Introduces New Top Fuel Blower Belt at PRI Show, Expands Kalitta Motorsports Partnership

Dayco introduced a new 97mm-wide 11mm blower belt for Top Fuel cars and expanded its partnership with Kalitta Motorsports at this week's PRI Show in…

Hoosier Racing Tire Reveals Hoosier Heroes Class of 2025 at PRI Show

Hoosier Racing Tire has revealed at the PRI Show its 2025 Hoosier Heroes honorees, a program developed in 2022 to annually recognize racers from…

Forgeline Launches New Wheel Models, Carbon-Fiber Tech at PRI Show

Forgeline, the Dayton, Ohio-based wheel manufacturer, has launched four new wheel models and updated carbon-fiber technology at the 2024 PRI Show.…

PRI Announces Inaugural Hall of Fame Inductees

(Back row, left to right) Motorsports icon Travis Pastrana and Isky Racing Cams Chief Operating Officer Nolan Jamora (representing Ed Iskenderian). (…

NASCAR Adjusts Practice & Qualifying Procedures for 2025 Season

NASCAR today announced that its three national series – the NASCAR Cup Series, NASCAR Xfinity Series and NASCAR CRAFTSMAN Truck Series – will adjust…

Vanson Leathers Introduces New Custom Nomex Race Suits at PRI Show

Vanson Leathers is introducing a new line of custom Nomex race suits at the 2024 PRI Show. Located in Booth #2810, Vanson Leathers will be…

XS Power, TurboStart Batteries Return to PRI Show

XS Power and TurboStart Batteries, brands under the Systematic Holding banner, have returned to the PRI Show in 2024. XS Power, located in Booth #…

USAC Reveals National Series Schedules

USAC has announced the schedules for its national Midget, Sprint Car and Silver Crown series. For its 55th season, the USAC Silver Crown National…

Meyer Distributing Announces Sales Department Promotions

Meyer Distributing has announced several new promotions in its sales department. Ben Johnson has been promoted to director of sales--RV, trailer,…