2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
February 2026
2026 PRI Hoosier 500 Event Schedule Released
Organizers of the PRI Hoosier 500 have released the preliminary event schedule for the 2026 PRI Hoosier 500. Race day for the annual sim race will…
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February 2026
Right-to-Race Update: Georgia, Missouri, Wisconsin Join the Grid
SEMA and PRI are expanding their Right-to-Race advocacy campaign nationwide. The time to protect race tracks is now, before more long-standing…
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February 2026
Cadillac Formula 1 Team Reveals First Livery
The Cadillac Formula 1 Team has unveiled the livery of its maiden Formula 1 challenger, marking a defining milestone in the team's journey to the…
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