2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

PRI Magazine Digital Subscription

Your Complimentary Digital Subscription to PRI Magazine is Waiting

  PRI Magazine is now available to everyone at no cost in a digital format. While previously only available in print to select industry recipients,…

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Kyle Petty Charity Ride Across America

Kyle Petty Charity Ride Across America Announces 30th Anniversary Ride Route

Former NASCAR driver and current racing analyst Kyle Petty today officially announced the complete route and overnight stops for the 30th…

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Kansas Right to Race

Kansas Legislature Advances Right-to-Race Bill

The Kansas House of Representatives on February 12, 2026, unanimously approved the Kansas Motorsports Venue Protection Act (HB 2416), demonstrating…

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