2025 Motorsports Economic Impact Report

Article 1

Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

Learn More
Article 1

Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

Learn More
Article 1

Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

Learn More

EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

Buy A Booth

ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

View Now

Latest news

Cleetus and Travis NASCAR Trucks

Cleetus McFarland to Attempt Truck Series Debut at Daytona with Niece Motorsports

Garrett Mitchell, also known as his internet persona Cleetus McFarland, will attempt to make his NASCAR Craftsman Truck Series debut with Niece…

Read more
Strange Lil Gangstas

Strange Engineering Named Entitlement Sponsor of 'Lil' Gangstas' Series

Strange Engineering has officially signed on as the title-rights sponsor for the 2026 Lil' Gangstas event series, according to published reports.…

Read more
G-Force Transmissions STPS

Small Tire Pro Stock Welcomes G-Force Racing Transmissions as a New Sponsor

The Small Tire Pro Stock drag racing series has welcomed Cleona, Pennsylvania-based G-Force Racing Transmissions as a sponsor for the 2026 season.…

Read more

Stay Connected

Sign Up For The PRI eNewsletter to get the latest in racing industry news, special events, new product information and more directly to your inbox.