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2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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October 2026
Exhibitors: Tools to Increase Media Coverage at the PRI Show
With hundreds of media members expected at the 2026 PRI Show, exhibitors have a major opportunity to put their latest products, announcements and…
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October 2026
Solar Atmospheres Expands Titanium Processing Capabilities
Solar Atmospheres, the vacuum and air heat-treating provider with several locations around the U.S., has announced the expansion of its heat-…
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October 2026
zMAX CARS Tour Reveals 2027 Schedule
The zMAX CARS Tour, the late model stock car series, has revealed its event schedule for 2027. Set to open on February 6, 2027, the series' 12th…
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