2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
Learn More
Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
Learn More
Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
Learn MoreATTENDEE
Join the world's largest gathering of motorsports professionals.
ATTENDEE REGISTRATION OPENS JULY 2026Latest news
February 2026
PRI, SEMA Applaud Repeal of Greenhouse Gas Endangerment Finding
PRI and SEMA are celebrating the Trump Administration's decision to rescind the 2009 Endangerment Finding and Greenhouse Gas Vehicle Standards, …
Read more
February 2026
INDYCAR: Historic, Multiyear Commitment from Chevrolet, Honda
INDYCAR has announced a multiyear commitment from Chevrolet and Honda to continue as official Original Equipment Manufacturers (OEMs) of INDYCAR and…
Read more
February 2026
Right-to-Race Update: Georgia, Missouri, Wisconsin Join the Grid
SEMA and PRI are expanding their Right-to-Race advocacy campaign nationwide. The time to protect race tracks is now, before more long-standing…
Read more
MEMBERSHIP LOGIN
JOIN PRI