2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
May 2026
Mr. Gasket Co. Founder Joe Hrudka, 87
Joe Hrudka, the Cleveland-born founder of Mr. Gasket Co. and SEMA Hall of Famer, passed away on May 24, 2026. He was 87. An accomplished drag-racer…
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Universal Technical Institute Joins S&P SmallCap 600 Index
Good news for the industry: Universal Technical Institute, Inc., one of the primary feeder schools for motorsports technicians, has announced it has…
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May 2026
FIA Sustainable Innovation Series Launches in Montréal
The Fédération Internationale de l'Automobile (FIA), the global governing body for motorsports and the federation for mobility organizations…
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