2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

Images of Bill Posey with his race car and at the SEMA Washington Rally.

Racer and Automotive Advocate, Former U.S. Rep. Bill Posey, 78

PRI is mourning the passing of former U.S. Representative Bill Posey (R-FL), a longtime racer, classic car enthusiast and champion of the …

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NTT INDYCAR SERIES logo on a gradient background.

INDYCAR and INDYCAR Officiating Announce Operating Update

  INDYCAR and INDYCAR Officiating have announced an operating practice and process update following a review of the on-track incident involving car…

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King of the Hammers

U.S. BLM Rulemaking Protects Off-Road Access

The U.S. Bureau of Land Management (BLM) issued a final rulemaking that repeals the 2024 Public Lands Rule, signaling a major shift in the federal…

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