2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

FIA logo.

FIA Seeks Partners for Sanctioned ESports Championships

  The Fédération Internationale de l'Automobile (FIA), the global governing body for motorsports and the federation for mobility organizations…

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Third Wave of NHRA Commemorative Tickets Features Legends

  Set to close out the 2026 NHRA Mission Foods Drag Racing Series regular season in style for its 75th anniversary campaign, NHRA officials…

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USAC Racing logo on a background.

USAC: 2026 BC39 Driver Registration is Open

  Driver registration is now open for the eighth running of the BC39 Presented by Avanti Windows & Doors at The Dirt Track at Indianapolis Motor…

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