2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

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BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

SCCA logo

SCCA Announces Runoffs Paddock Registration, More Key Dates

Paddock registration for the September 28-October 5, 2026, Mission Foods SCCA National Championship Runoffs at Road America opens August 19.…

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Historic Sportscar Racing

Historic Sportscar Racing Returns as Monterey Motorsports Reunion Sanctioning Body

Historic Sportscar Racing (HSR) has returned for the sixth-consecutive year this week at WeatherTech Raceway Laguna Seca (WRLS) in Salinas,…

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JCB Hydromax

JCB Sets New FIA World Land Speed Record

British engineering firm JCB has set a new world land speed record of 406.320 mph for hydrogen-powered vehicles with its hydrogen-fueled JCB…

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