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2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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September 2026
Indianapolis 500 Folk Hero 'Jigger' Sirois, 91
Leon Duray "Jigger" Sirois, who became part of Indianapolis 500 folklore by nearly earning an improbable pole for the 1969 race, died September 23.…
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September 2026
Lamborghini Super Trofeo North America 2027 Schedule Released
Lamborghini Squadra Corse has unveiled the calendars for the 2027 Lamborghini Super Trofeo Asia, Europe and North America seasons, all three of…
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September 2026
RCR Announces Competition, Technical-Focused Leadership Appointments for 2027
Richard Childress Racing (RCR), the Welcome, North Carolina-based NASCAR team, recently announced two leadership appointments for its competition…
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