2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
February 2026
Right-to-Race Update: Wisconsin Assembly Clears Path for Race Track Nuisance Protections
SEMA and PRI are leading a national effort to protect racetracks from NIMBY-generated nuisance complaints and lawsuits. Here’s the latest: Right-…
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February 2026
Velocity Invitational Announces Tickets on Sale for 2026 Event
Tickets are now on sale for the Velocity Invitational, a motorsports lifestyle event hosted at Sonoma Raceway in California on May 29-31. With a…
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February 2026
INDYCAR Prepares for Historic 2026 Season
With a record four races in March, there has never been a faster-paced start to an NTT INDYCAR SERIES season, and the 2026 championship begins…
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