2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

USAC Racing logo.

USAC CRA Sprint Cars Return to Ventura on May 2 for 550th Event

Ventura Raceway is the place to be this Saturday as the Avanti Windows & Doors USAC CRA Sprint Cars will take center stage at the seaside oval…

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An image of the Mustang Cobra Jet 2200 EV on track.

Mustang Cobra Jet 2200 Becomes Fastest EV in Quarter-Mile

  The evolution of electric drag racing reached a defining moment at the 2026 NHRA 4-Wide Nationals as the Ford Racing Mustang Cobra Jet 2200…

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Photo of Empire Dragway with the IHRA and Empire Dragway logos.

IHRA Acquires Empire Dragway (NY)

The IHRA has acquired Empire Dragway in Leicester, New York, the sanctioning body announced. Empire Dragway has long been a staple in the Northeast…

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