2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

Eldora Speedway logo over and aerial image of Eldora Speedway.

Eldora Speedway to Host Free Track Incident Response Training

Eldora Speedway, Rossburg, Ohio, will host a comprehensive SFI Track Incident Response Class on Saturday, May 16, and Sunday, May 17, 2026.…

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High Banks Speedway at Beacon Hill

Long-Closed Colorado Race Track to Reopen in 2026

A long-closed race track near Pueblo, Colorado, is set to reopen later this year under new ownership, according to published reports. Located…

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Lauren Wilbor and the SEMA and PRI logos.

PRI, SEMA Elevate Lauren Wilbor to Political Director

PRI and SEMA are promoting Lauren Wilbor to political director, giving her day-to-day oversight of the organization's grassroots and grasstops…

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