2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
March 2026
IHRA Acquires Frank Hawley's Drag Racing School
The IHRA has acquired Frank Hawley's Drag Racing School, the organization announced. For more than four decades, Frank Hawley's Drag Racing School…
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March 2026
Cedar Lake Speedway (WI) Joins DIRTVision Weekly Racing Lineup
Cedar Lake Speedway, New Richmond, Wisconsin, is expanding its relationship with the DIRTVision dirt track racing streaming service, adding the…
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March 2026
Formula DRIFT Signs Exclusive Broadcast Deal With RACER Network
Formula DRIFT and motorsports media platform RACER have expanded their relationship with a new media distribution agreement that includes new live…
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