2025 Motorsports Economic Impact Report
Show
The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.
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Magazine
Published monthly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.
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Advertising
The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals monthly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.
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ATTENDEE REGISTRATION OPENS JULY 2026Latest news
February 2026
Cleetus McFarland to Attempt Truck Series Debut at Daytona with Niece Motorsports
Garrett Mitchell, also known as his internet persona Cleetus McFarland, will attempt to make his NASCAR Craftsman Truck Series debut with Niece…
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February 2026
Strange Engineering Named Entitlement Sponsor of 'Lil' Gangstas' Series
Strange Engineering has officially signed on as the title-rights sponsor for the 2026 Lil' Gangstas event series, according to published reports.…
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February 2026
Small Tire Pro Stock Welcomes G-Force Racing Transmissions as a New Sponsor
The Small Tire Pro Stock drag racing series has welcomed Cleona, Pennsylvania-based G-Force Racing Transmissions as a sponsor for the 2026 season.…
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