2025 Motorsports Economic Impact Report

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Show

The world’s largest gathering of motorsports professionals, the PRI Show brings together 1,100 exhibiting companies with 40,000 attendees from all 50 states and 70 countries. Every December, the three-day Show happens in the heart of the racing industry in Indianapolis. Get the information you need to do business at the Show.

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Magazine

Published Quarterly, PRI Magazine is widely recognized as “The Voice of the Racing Marketplace.” From its inception in 1986, PRI has served tens of thousands of racing entrepreneurs as their key source for industry trends, merchandising ideas, new products, business strategies and more. PRI Magazine is the most closely read publication in the racing industry.

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Advertising

The print edition of PRI Magazine reaches over 27,000 qualified motorsports professionals Quarterly. Reaching this highly engaged and targeted market of motorsports professionals is a must for brand recognition within the industry. Explore print and digital advertising, and sponsorship opportunities to meet your needs.

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EXHIBITOR

Connect with 40,000 attendees from all 50 states and 70 countries.

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ATTENDEE

Join the world's largest gathering of motorsports professionals.

ATTENDEE REGISTRATION OPENS JULY 2026

BUYERS GUIDE

Be part of the year-round source book for motorsports products and services.

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Latest news

Wilmot Raceway in Wisconsin.

PRI's Lauren Wilbor Discusses Wisconsin's Right to Race Movement

Lauren Wilbor, national spokesperson for Driving Force Action and a member of PRI's Advocacy team, recently authored a guest opinion piece…

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A busy PRI Show floor.

Mark Your Calendars: 2026 PRI Show Attendee Registration Opens NEXT WEEK

The road to the 2026 PRI Show––December 10-12, Indianapolis––is now more direct. Badge registration opens on Tuesday, July 21, and it's now easier…

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Aftermarket Websites

PRI Business Member Benefit: Aftermarket Websites

Speed matters off track, too. Get your racing business online fast with a free site setup from Aftermarket Websites, an offer exclusive to PRI…

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