PRI Press Releases

THE LATEST NEWS FROM THE WORLD'S PREMIER MEMBERSHIP, EVENTS & MEDIA ORGANIZATION FOR THE RACING INDUSTRY

2022 Attendee Reg Image

2022 PRI TRADE SHOW REGISTRATION NOW OPEN

The PRI Show is open exclusively to PRI Members who work in the motorsports industry.

ALISO VIEJO, Calif. (July 12, 2022) – Attendee registration for the 2022 PRI Trade Show, scheduled for December 8-10 at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, is now open at PRI2022.com/Attend.

The PRI Show is the world’s premier business event for the auto racing industry. It encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

Open to PRI Members who work in the motorsports industry, the PRI Show is the most influential business event in racing, featuring the newest parts and technology, access to countless manufacturers and service providers, , and virtually unlimited opportunities to network face-to-face with industry leaders.

"Anticipation for the 2022 PRI Show is high following the success of last year's event, which proved that business, networking, and education is better when it's done in person," said PRI Trade Show Director Karin Davidson. "Tens of thousands of industry professionals will be looking to conduct business and discover new products at this year's Show."

The 2022 PRI Show will connect buyers with representatives from over 1,000 exhibiting companies who are eager to showcase their latest products, services, machinery, simulation and testing technologies, trailers, and more. Attendees will also have unmatched access to live demonstrations, numerous conferences and seminars that are unique to the PRI Show, and special features like the Featured Products Showcase, Machinery Row, EV Performance Zone, and the Content Creation Zone—all in a single location.

For the first time ever, only qualified industry professionals who are also PRI Members will be permitted to attend the PRI Show. This requirement will ensure that only the highest-quality buyers and attendees will be on hand to shop the latest racing and performance products and services. Individuals can sign up for PRI Membership as part of the online attendee registration process. 

“PRI Membership is at the forefront of protecting the racing community and creating a unified voice for the industry,” said PRI President Dr. Jamie Meyer. “The PRI Membership program has been developed for both businesses and individuals as a way for them to get in on the ground level with this critical advocacy for the industry and the way of life that we all love.” 

PRI Membership supports race tracks and race events, helps promote motorsports to a growing audience, and supports advocacy efforts. Qualified industry professionals gain entrance to the PRI Show with the annual membership, as well as a range of exclusive year-round benefits. PRI Membership includes a subscription to the digital PRI Magazine and the weekly PRI eNewsletter. Members are also able to post on the PRI Jobs Board. And, they receive a discount on PRI merchandise at the PRI Show. To learn more about the racing industry's first-of-its-kind membership program, visit PerformanceRacing.com/Membership/Individual.

By registering early, attendees will ensure they receive their credentials before the Show—beginning in October—allowing them to save time and bypass lines at the on-site registration desk. To register for the 2022 PRI Show, secure hotel reservations, and RSVP for exclusive PRI Education seminars, visit PRI2022.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

PRI RAMPS UP ADVOCACY EFFORTS THROUGH ALL-NEW ‘VOTE RACING’ CAMPAIGN
This latest initiative is among Performance Racing Industry’s expanded services aimed at uniting industry professionals, enthusiasts and fans in the fight to protect and preserve motorsports.


ALISO VIEJO, Calif. (June 1, 2022) — Performance Racing Industry (PRI), the leading industry organization supporting the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses, has expanded its advocacy efforts to further promote and protect one of America’s oldest pastimes and hobbies: motor vehicle racing.

PRI’s enhanced Save Our Racecars initiative features a redesigned website (SaveOurRacecars.com) that streamlines the process for industry professionals, enthusiasts and fans to join the fight to preserve racing. Included is an all-new “Vote Racing” program to help facilitate voter registration while highlighting pro-racing candidates in the November midterm elections. Visitors to the site also will find PRI-created template letters, phone scripts and other resources designed to streamline outreach to lawmakers.

“PRI has a long history of advocating for and protecting the racing industry, and the expansion of the Save Our Racecars campaign is our latest effort,” said PRI President Dr. Jamie Meyer. “Bringing together industry, enthusiasts and fans will be critical to driving awareness and support for an American passion that is under fire. The resources and access available on SaveOurRacecars.com make it easy for anyone to get involved, show their support, and demonstrate that support at the polls.”

Critical to the industry’s future—and central to PRI’s advocacy efforts—is the Recognizing the Protection of Motorsports (RPM) Act of 2021 (H.R. 3281/S.2736), which must be enacted into law to protect the right to modify street cars, trucks and motorcycles into dedicated race vehicles. Supported by both PRI and SEMA, the RPM Act aims to protect Americans’ right to convert street vehicles into dedicated race cars and the motorsports-parts industry’s ability to sell products that enable racers to compete.

The RPM Act reverses the EPA’s interpretation that the Clean Air Act does not allow a motor vehicle designed for street use to be converted into a dedicated racecar. This American tradition was unquestioned for 45 years until 2015, when the EPA took the position that converted vehicles must remain emissions-compliant, even when they are no longer driven on public roadways. The RPM Act does not interfere with the EPA’s authority to enforce against individuals who illegally install race parts on vehicles driven on public roads and highways and companies that market such products.

Converting street vehicles into dedicated race vehicles is an American tradition dating back to the 1800s. Motorsports competition involves tens of thousands of amateur and professional participants and vehicle owners each year at more than 1,300 race tracks across the United States. Retail sales of racing products make up a nearly $2 billion market annually helping drive the larger $49B high performance aftermarket industry. The RPM Act will provide the racing community with certainty and confidence in the face of an EPA interpretation of the Clean Air Act that threatens to devastate an American pastime and eliminate jobs in our communities.

To date, more than 150 federal lawmakers and candidates on both sides of the aisle have either signed on as co-sponsors or expressed support for the RPM Act. PRI has compiled a database on SaveOurRacecars.com that allows individuals to “Vote Racing” in November’s midterms by researching and identifying those elected officials and candidates that share their passion. The site also provides resources to register to vote, apply for an absentee ballot, and access election resources through sites such as USA.gov.

Additionally, visitors to the site can join PRI’s Membership to show their support for the industry and stay up to date on critical developments. For more information and to get involved, visit SaveOurRacecars.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

 

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PRI ESTABLISHES ROOTS IN SPEEDWAY, IN
Performance Racing Industry strengthens commitment to motorsports and welcomes racers and race fans in racing capital of the world


SPEEDWAY, Ind. (May 27, 2022) – Racers and dignitaries joined hundreds of motorsports professionals for the grand opening and ribbon cutting ceremony of the new Performance Racing Industry (PRI) Membership Headquarters in Speedway, Ind., on May 26.

Located at 1255 Main St. along the pathway directly to the Indianapolis Motor Speedway, the new 42,500-square-foot facility is among the recent attractions added to the revitalized town. The facility, which includes event space, a 25,000-square-foot garage, and office space for race-related businesses and organizations, will continue to evolve and become a one-of-a-kind gathering area for the motorsports community. Dedicated to building, promoting, and protecting the racing industry, the PRI Membership Headquarters will include a content creation and podcast studio, as well as a Members Lounge, in the near future.

“We’re excited to provide the racing industry with a place to call home,” said Dr. Jamie Meyer, PRI President. “For years, the industry has gathered at the PRI Trade Show to conduct business and celebrate all things motorsports. For the first time, the racing industry has a dedicated place where they can connect all year long.”

Invited guests at the Grand Opening were treated to an IndyCar helmet display, silent auction, current and historic racecars, driver appearances, live paintings, and private tours of the newly renovated building, including the Bryan Herta Autosport race shop and Bell Helmets workshop.  

Cars on display included Antron Brown’s 2022 Matco Tools Top Fuel Dragster, John Force’s Camaro SS Nitro Funny Car, Graham Rahal’s 1990 March Porsche IndyCar, and more. Amongst those in attendance were U.S. Rep. Greg Pence, three-time Indy 500 winner Johnny Rutherford, ACCUS-FIA President George Silbermann, and Speedway Council President Vince Noblet.

“PRI plays such a critical role in the motorsports industry, and the opening of the Membership Headquarters is both significant and historic,” said Antron Brown, owner/driver of the AB Motorsports Matco Tools Top Fuel team. “Being able to connect in a centralized location will strengthen our advocacy efforts. I look forward to visiting the PRI Membership Headquarters whenever I am in town.”

PRI Membership debuted over a year ago to give businesses and individuals a way to support the motorsports industry while gaining exclusive benefits. As members of PRI, all attendees of the 2022 PRI Trade Show will be able to visit the PRI Membership Headquarters during the event December 8-10, 2022. Qualified existing members will be able to expedite the approval process for the trade show when registration opens in July.

To learn more about PRI Membership, or to join, visit PerformanceRacing.com/Membership. To learn more about PRI, visit PerformanceRacing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

 

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PRI WELCOMES RACING INDUSTRY TO NEW MEMBERSHIP HEADQUARTERS
Performance Racing Industry strengthens its commitment to the motorsports industry with new home in the racing capital of the world


INDIANAPOLIS (May 16, 2022) – Performance Racing Industry (PRI) will open its new 42,500-square-foot Membership Headquarters in Speedway, Ind., on May 26 with a ribbon-cutting ceremony and grand opening celebration.

The exclusive, invite-only celebration comes just in time for this year’s Indianapolis 500, “The Greatest Spectacle in Racing.” The ribbon cutting will begin at 4 pm, followed by festivities that will include an IndyCar helmet display, silent auction, show cars, driver appearances, live paintings, and private tours throughout the newly renovated building and Bryan Herta Autosport race shop.  

“PRI is dedicated to the preservation and growth of the motorsports industry, and our new Membership Headquarters and presence symbolizes that commitment,” said Dr. Jamie Meyer, president of PRI. “Our new home is a hub for the entire motorsports industry, where everyone is welcome.”

Located at 1255 Main St., within walking distance of the Indianapolis Motor Speedway, the facility will serve as PRI Membership Headquarters and offer a broad range of programs and services to benefit the motorsports community.

The first phase of the build-out includes office space for dedicated staff and areas to host motorsports gatherings and Membership meetings. Phase two will add a Content Factory, where garage space will be transformed into a content-generation machine and allow for live and virtual educational opportunities.

“PRI is focused on advocating for the future of the racing industry," said Meyer. "Through our new PRI Membership program, Road Tour, legal advocacy efforts, and the world's premier racing trade show, the PRI Show, we’re creating a unified voice for the motorsports community and providing opportunities for the industry to succeed.”

Following the successful return last year of the world’s largest in-person event for motorsports professionals, exhibitor support for the 2022 PRI Show is strong. Taking place Dec. 8-10 in downtown Indianapolis, this year's PRI Show will be the most influential business event in the motorsports industry, bringing together more than 50,000 attendees—buyers, media, influencers, enthusiasts, and professionals—looking to conduct business, network, and learn about the latest products and technology.

“We encourage everyone—business owners, track operators, racers, and fans—to become PRI Members and join the fight to protect racing and preserve its future," said Meyer.   

To learn more about PRI Membership, or to join, visit
PerformanceRacing.com/Membership. To learn more about PRI, visit PerformanceRacing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit
PerformanceRacing.com
 

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2022 PRI TRADE SHOW EXHIBIT SPACE APPLICATIONS AVAILABLE


INDIANAPOLIS (March 16, 2022) – Applications to exhibit at the 2022 Performance Racing Industry (PRI) Trade Show are now available at PerformanceRacing.com/exhibit. The event – taking place December 8-10, 2022 in Indianapolis – is where winning racers, race teams, and racing-related businesses go to network and see the latest motorsports trends, news, technologies, and products.  

For three days in December, the Indiana Convention Center & Lucas Oil Stadium are transformed into the mecca for all things motorsports. Engine parts, transmissions, power adders, machinery, and more are displayed throughout the exhibit halls, while the adjoining Lucas Oil Stadium features an impressive collection of trailer exhibits.

With attendees focused on the upcoming racing season, sanctioning bodies and teams host VIP events and issue announcements during the event each year. Only at the PRI Show are attendees able to inspect products in-person, engage in meaningful conversations with manufacturers and product experts, discover new technology, network with all corners of the racing industry, and prepare for a winning season.  

“Everyone from the racing industry attends the PRI Show each year,” said Dr. Jamie Meyer, PRI President. “With industry icons, professional racers, team owners, sanctioning bodies, as well as grassroots race teams gathered under one roof, it’s a can’t-miss event for anyone in the motorsports business.”

Last year’s PRI Show marked the Indiana Convention Center’s largest trade show since reopening in June 2020. As the most influential business event in the motorsports industry, the 2021 PRI Show brought together more than 50,000 attendees, including buyers, media, influencers, enthusiasts, and professionals. Icons joining the historic show included legendary driver and team owner Roger Penske and Indianapolis Motor Speedway President Doug Boles, who kicked off the Show at the Grand Opening Breakfast.

Other Show highlights included the unveiling of the 2022 Indianapolis 500 ticket design with four-time winner Helio Castroneves, a special Show tour with Indiana Gov. Eric Holcomb, a Save Our Racecars Rally to support the PRI PAC with hundreds of supporters including motorsports influencer Cleetus McFarland, and a dedicated EV Zone to highlight future trends in motorsports.

“The energy and excitement at the PRI Show is awe-inspiring,” said Meyer. “Something magical happens when you get the entire motorsports industry together for three days under one roof. The passion for racing is electrifying, and everyone is so focused on business that the quality of conversations is off the charts. Everyone leaves the Show fired up and ready to win in the upcoming season.”

Exhibitors can secure their booth space now at
PerformanceRacing.com/exhibit. Attendee registration is set to open in July.

Launched in 1988, the PRI Show encompasses all forms of racing while offering an unprecedented showcase for professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and more. For more information, visit
PerformanceRacing.com.

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit
PerformanceRacing.com.
 

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PRI ELEVATES ADVOCACY EFFORTS WITH 2022 ROAD TOUR
Third annual program kicks off March 11 and will include advocacy efforts designed to build, promote, and protect the motorsports community.


INDIANAPOLIS (March 9, 2022) – Performance Racing Industry (PRI) is elevating its advocacy efforts by kicking off its third annual tour around the country, starting at the Progressive American Flat Track at Volusia Speedway Park in DeLeon Springs, Fla., on March 11. During the 2022 PRI Road Tour, PRI's leading content-creation team will travel the country to visit businesses, racetracks, events, and industry icons, generating videos and sharing stories about what the industry can do to help build, promote, and protect motorsports.

"Advocacy is a top priority for PRI, and it’s important for the industry. That’s why we’re emphasizing this throughout the Road Tour this year,” said Dr. Jamie Meyer, PRI President. “After seeing the great success of the Road Tour and what it can do, we will now make that same sort of impact to help with our year-round advocacy efforts.”

Now in its third year, the PRI Road Tour has captivated more than 64 million viewers with unique and never-before-seen footage of motorsports businesses and racing competition. This year’s program is expected to build on those results with a greater focus and emphasis on legislative advocacy—including the RPM Act, the importance of PRI Membership, industry education, and more.

"The PRI Road Tour allows us to showcase the importance of the racing industry and inform the motorsports community about how they can support the industry they love," said Meyer. "This year's exclusive coverage will showcase how their participation will create a unified voice for the industry."

ExxonMobil, VMP Performance, Titan Motorsports, and SAM Tech will be among the team’s early stops as the PRI Road Tour begins its yearlong trek across the country. Sponsors of the 2022 PRI Road Tour, as of today, include Mobil 1, BBS of America, DeatschWerks, Red Line Oil, FiTech EFI, Hawk Performance, Raybestos Powertrain, Callies Performance, Five Star Race Car Bodies, Briggs and Stratton, Jesel, and Mass Traction.

 

PRI's comprehensive advocacy efforts include a Membership Program (PerformanceRacing.com/Membership) designed to formally unite and protect racing, and the world’s premier auto racing trade show, the PRI Trade Show (PRI2022.com).


Coverage of these programs and racing industry news are showcased on PRI's website, social platforms, weekly eNewsletter, and leading monthly publication, PRI Magazine.

"We call on the entire racing community—business owners, track operators, racers, and fans—to join us in representing and fighting for the racing industry," said Meyer. "Our industry currently faces many challenges, and it's imperative that we unite to protect it."

For more information about PRI, visit
PerformanceRacing.com, and follow Performance Racing Industry on Facebook, Instagram, LinkedIn, and Twitter .

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, PRI Magazine, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit
PerformanceRacing.com.
 

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PRI SOLIDIFIES COMMITMENT TO RACING INDUSTRY
Performance Racing Industry purchases Indianapolis building for PRI Membership Headquarters


INDIANAPOLIS (January 10, 2022) – Performance Racing Industry (PRI) is strengthening its commitment to the motorsports industry and cementing its presence in the racing capital of the world by purchasing a 42,500-square-foot building in Speedway, Ind., just outside of Indianapolis. Located within walking distance of the Indianapolis Motor Speedway, the building will serve as PRI Membership Headquarters and offer a broad range of programs and services to assist the motorsports community.

“Indianapolis is the epicenter of motorsports in America and the world, and we are excited to work alongside our Indianapolis neighbors and racing industry icons, and be at the forefront of the racing community,” said PRI President Dr. Jamie Meyer. “PRI Membership is a groundbreaking program that unites the industry and creates a collective voice for the motorsports community to address any challenges and needs."

By establishing its PRI Membership Headquarters on Main Street in Speedway, Ind., PRI has solidified its commitment to Indianapolis, site of the organization's annual PRI Trade Show. The building, which will be a key tool in helping expand PRI Membership, will include office space for dedicated staff, have a Content Factory where garage space will be transformed into a content generation machine, offer live and virtual educational opportunities, host motorsports gatherings and membership meetings, and more.

The new PRI Membership Headquarters will also support other PRI initiatives. PRI launched an aggressive PRI Road Tour in 2020 where staff embarked on a nationwide trek visiting motorsports companies and tracks, sharing their stories and increasing awareness to billions of enthusiasts. PRI Membership followed in early 2021, giving businesses and individuals the opportunity to unite and advocate for the protection and growth of the racing industry. The recent PRI Show in December 2021 included 50,000 attendees and marked the motorsports industry’s largest trade gathering since the pandemic began in March 2020.

“PRI is at the forefront of building, promoting, and protecting the racing community,” said Meyer. “The new PRI Membership Headquarters in Indianapolis will allow us to expand on the PRI Membership promise to unite the industry and remain a strong voice for the racing community.”

PRI Membership Headquarters is scheduled to open in May 2022, just in time for the running of the Indianapolis 500.

The PRI Show was created in 1988 and found its home in Indianapolis, where 16 of the 33 Shows have been held. The Show encompasses all forms of racing and attracts attendees from all 50 states and across the globe, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. The annual Show features the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry.

To learn more about PRI, visit
PerformanceRacing.com. To learn more about PRI Membership, or to join, visit PerformanceRacing.com/Membership.

About Performance Racing Industry
Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, Ind., motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit
PerformanceRacing.com.
 

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Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI CELEBRATES 35TH ANNIVERSARY WITH BIGGEST SHOW EVER FEATURING LEGENDS - PENSKE, CASTRONEVES, BOLES, GOV. HOLCOMB

2021 Performance Racing Industry Trade Show returned to Indianapolis with largest gathering of motorsports professionals in the world

INDIANAPOLIS (January 3, 2022) – Performance Racing Industry (PRI), the motorsports industry's leading professional organization, concluded its annual week of trade show related activities in Indianapolis last month, marking the successful return of the industry’s largest in-person motorsports professionals event in the world. The 2021 PRI Show was the biggest in the 35-year history of the organization.

More than 50,000 attendees – including media, industry influencers, enthusiasts, and professionals from nearly 1,000 exhibiting companies – gathered in the racing capital of the world for the event, widely known as Race Industry Week, which took place at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis.

Legendary driver and team owner Roger Penske and Indianapolis Motor Speedway President Doug Boles kicked off the Show at the Grand Opening Breakfast on the morning of Dec. 9. Other highlights from the Dec. 9-11 Show included the unveiling of the Indianapolis 500 ticket design with four-time race winner Helio Castroneves, a special show tour with Indiana Gov. Eric Holcomb, a Save Our Racecars Rally to support the PRI PAC with hundreds of supporters including motorsports influencer Cleetus McFarland, and a dedicated EV Zone to highlight future trends in motorsport.

“It was great to experience the excitement and camaraderie of being back in person at the PRI Show, catch up with friends and colleagues, take advantage of opportunities to capture business, and network with other motorsports professionals,” said PRI President Dr. Jamie Meyer. “The level of innovation and development for the motorsports industry on display at the Show was truly outstanding and a clear demonstration of the strength and growth of motorsports.”

While at the Show, racing manufacturers and service providers gained direct access to the worldwide racing marketplace. Exhibitors had the opportunity to meet face-to-face with buyers for hands-on sales presentations, and attendees enjoyed a wide variety of in-depth educational seminars, networking events, and conferences throughout the show.

“The PRI Trade Show was a huge success for our business. Our booth was busy throughout, and the crowds were enthusiastic about being back together in person,” said Dave Werremeyer, business development manager for Frankenstein Engine Dynamics. “Thanks to conversations and inquiries we may not have had if not for networking at the Show, we now have opportunities to expand our product lines into additional applications.”

“This year’s PRI Show was an amazing experience with a quality crowd of people clearly there to talk about racing, products, and the future of the industry,” added David Vasser, owner and president at Nitrous Outlet. “The halls looked great with tons to see for every attendee and lots of opportunities to network with other participants.”

The 2022 PRI Trade Show will take place December 8-10, 2022, in Indianapolis. For more information, visit PerformanceRacing.com. Launched in 1988, the PRI Show encompasses all forms of racing while offering an unprecedented showcase for professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and more.

 

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit PerformanceRacing.com.

 

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PRI Honors Top Products At 2021 Trade Show
Just over two-dozen exhibitors were recognized for innovation and excellence through Performance Racing Industry’s Featured Product Awards program.


INDIANAPOLIS (December 21, 2021) — The motorsports industry’s best and brightest products were honored at the 33rd annual Performance Racing Industry (PRI) Trade Show in Indianapolis earlier this month.

In all, nearly 30 exceptional parts and accessories were recognized by a panel of 12 judges representing traditional and new media, as well as sanctioning bodies and race tracks, from more than 340 entries in the PRI Show’s popular Featured Products Showcase. Entries are submitted by PRI exhibitors throughout the year and are displayed in a dedicated area of Lucas Oil Stadium during the Show.

This year’s Featured Product Awards judging, which took place on day one (December 9) of the three-day Show, identified outstanding products across eight separate categories—Accessory, Chassis, Drivetrain, Engine, In-Vehicle/Electronic/Telemetry, Race Fluid, Shop Equipment, and Suspension—along with Judge’s Pick for overall excellence.

“There were lots of great new products, but (Turbosmart’s StraightGate 50) stood out to me because I have a newfound understanding of why it’s important,” said Alex Taylor, a popular social media personality who builds cars and drag races and served as one of this year’s judges. “With the precision and consistency that the StraightGate50 would allow, I can see it being a game-changer.”

Others agreed, as three more judges—Chad Reynolds from BangShift, Kevin Wells from Formula Drift, and Mike Galimi from ProMedia—also selected the StraightGate50 as their Judge’s Pick for 2021.

A total of 25 PRI exhibitors received either a Judge’s Pick or a Category Award through the program. The complete list of winners is below and can also be found on the PRI website, with additional information about the Featured Product Awards.

Best Accessory Product    
• Fastway Trailer Products, FLASH Integrated Scale Ball Mount
• RaceQuip, FIA Composite Full Containment Seats
• VP Racing Fuels Inc, VP Trigger Hose

Best Chassis Product    
• PE Racing, PE Mounting Clamps
• Verkline, Front Lightweight Tubular Subframe Mercedes-AMG GT GT S GT C GT R Pro
• Verkline, Full suspension set bundle - Toyota GR Yaris

Best Drivetrain Product    
• PEM Racing, PEM Carbon Fiber Drive Shaft
• Sonnax, 4L80-E, 4L85-E Heavy Duty Input Shaft
• Speedway Motors, Premium Lightweight Quick Change Gear Sets

Best Engine Product    
• AWA Forged Composites, Composite Lifters
• Billet Connection - Clear View Filtration, Clear View Filtration’s New Billet Dry Sump Tanks
• Turbosmart, Electronic StraightGate 50

Best In-Vehicle/Electronic/Telemetry Product    
• FuelTech ECU, FT550 EFI System
• HP Tuners, MPVI2+
• Intercomp, RFX Wireless Suspension Load Stick
• VBOX Motorsport, VBOX Video HD Lite

Best Race Fluid    
• Engine Ice, Engine Ice High Performance Snowmobile and Winter Coolant and Antifreeze
• VP Racing Fuels Inc., Speed Sauce
• Wilwood Disc Brakes, XR Racing Brake Fluid

Best Shop Equipment    
• Blue Demon Welding Products, BlueArc 140MSI MIG-STICK Inverter Machine
• Lincoln Electric, Square Wave TIG 200 TIG Welder
• United Race Parts, Tire Scraper

Best Suspension Product    
• Intercomp, RFX Wireless Suspension Load Stick
• QA1, C5/C6 MOD Series Coil-Overs
• QA1, GM 2.0 Control Arms

Judge’s Picks
• AWA Forged Composites, Composite Lifters – awarded by Garrett Reed, Americanmusclehd
• Blue Demon Welding Products, BlueArc 140MSI MIG-STICK Inverter Machine – awarded by Joe Skotnicki, Race of Champions
• EAT SLEEP RACE, 123 Count with Car Parts Book – awarded by Wes Buck, Drag Illustrated
• Flagtronics by Ballenger Motorsports, Flagtronics FT200 Kit – awarded by J.A. Ackley, Outside Groove
• FUELAB, 40501 Brushless Spur Gear 6GPM – awarded by Chris Blair, World Wide Technology Raceway
• FUELAB, 40501 Brushless Spur Gear 6GPM – awarded by David Kennedy, NHRA
• ProCharger Supercharger Systems, CrankDrive™ F-4X-140 – awarded by Brian Dunlap, World Racing Group
• RaceQuip, RaceQuip PRO20 Carbon Fiber Top-Air – awarded by Karl Fredrickson, Speedway Illustrated
• Turbosmart, Electronic StraightGate 50 – awarded by Alex Taylor, Alex Taylor Racing
• Turbosmart, Electronic StraightGate 50 – awarded by Chad Reynolds, BangShift
• Turbosmart, Electronic StraightGate 50 – awarded by Kevin Wells, Formula Drift
• Turbosmart, Electronic StraightGate 50 – awarded by Mike Galimi, ProMedia

About Performance Racing Industry
Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit
PerformanceRacing.com.  
 

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Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Motorsports Industry Gathers to Advocate for Future of Racing

-- December 9-11 PRI Show marks first in-person gathering since PRI Membership launched earlier this year --

ALISO VIEJO, Calif. (December 6, 2021) – Racers, race fans, enthusiasts, and businesses that have joined the newly created PRI Membership will gather for the first time at the 2021 PRI Trade Show on December 9-11 at the Indiana Convention Center in Indianapolis, Indiana.

With the global motorsports industry uniting at the Show, PRI Members will connect at exclusive areas and events during the three-day trade show. The gatherings will mark a historic moment as PRI Members unite in solidarity to protect against unfair legislation and government overreach.

“PRI Membership creates a unified voice for the racing industry. Now more than ever, given the challenges the motorsports community currently faces, it is important that we unite to advocate on behalf of the industry,” said PRI President Dr. Jamie Meyer. “And of course, I’m looking forward to connecting in person with all of the businesses and individuals who will be at the Show in Indy.”

Individuals who are part of the new PRI Membership program will connect for the first time since it was launched earlier this year. Pro members – as well as Champion and Founding Members – will have access to several exclusive areas and benefits, including:

  • Admission to the Members Lounge during all Show days and hours: The ideal location to take a break during the show, charge your phones or laptops, and meet with other members.
  • Admission to attend the Save Our Racecars Rally, Friday, December 10, 5 p.m. – 7 p.m.: This first-ever event includes complimentary hors d’ouvres, open bar, and special guest appearances and activities.
  • Discount at the PRI Gear Store: PRI Pro Members enjoy 10% off all merchandise from the PRI Gear Store, while PRI Champion Members get a 25% discount.
  • Founding Members are invited to the Founding Members Reception, Thursday, December 9, 6 p.m. – 8 p.m.: After a busy first day of the PRI Show, this exclusive Founding Members Reception is the ideal place to unwind and connect with other Founding Members.

PRI Show attendees who registered for the complimentary credentials can upgrade to become Pro Members during the Show and will receive the benefits afforded to all PRI Members.

The 2021 PRI Show marks the motorsports industry’s first and largest in-person business gathering since the pandemic. Exhibitors will showcase the latest products, services, machinery, simulation and testing technologies, and trailers, available for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

To learn more about the PRI Show, visit PRI2021.com/TradeShow To register for the 2021 PRI Show, visit PRI2021.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Collection of EVs Highlighted in New PRI Show Feature

-- Filled with electric race and performance vehicles, plus EV hardware, the PRI Show’s EV Performance Zone will showcase a growing motorsports industry segment. --

ALISO VIEJO, Calif. (December 1, 2021) – Production Tesla Model S Plaids routinely run 9-second ETs at drag strips. Electric-powered cars routinely compete at drifting events. Electric SUVs will compete in the 2022 Race of Champions series. Electric powertrains are proving their performance. Although still in its relative infancy, the electric motorsports market is on the rise. Savvy professionals will be able to see key players in the EV racing and performance space, including OEMs, builders, and suppliers, by visiting the new EV Performance Zone at the 2021 PRI Trade Show.

Taking place December 9-11, 2021, at the Indiana Convention Center in downtown Indianapolis, the PRI Show will include for the first time an area dedicated to electric race and performance vehicles, specialty EV builders, and EV component suppliers.

“The PRI Show is about embracing new technologies and helping the industry stay ahead of trends,” said Dr. Jamie Meyer, PRI President. “Electric vehicles are an important emerging trend in the performance and racing industries, and PRI Show attendees will be able to see firsthand the latest in EV tech and advanced electric-powered vehicles while at the Show in Indianapolis.”

Located in the Wabash Ballrooms 1-3, the EV Performance Zone will feature electric race vehicles and components, as well as experts from leading companies in the performance EV space.

“The EV Performance Zone will showcase a comprehensive collection of electric race vehicles and related products,” said Meyer. “This is going to be the best place to learn about the rising market segment and discover how your company can take advantage of it.”

The 2021 PRI Show marks the motorsports industry’s first and largest in-person business gathering since the pandemic. Exhibitors will showcase the latest products, services, machinery, simulation and testing technologies, and trailers, for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

To learn more about the PRI Show, visit PRI2021.com/TradeShow To register for the 2021 PRI Show, visit PRI2021.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

New TOPS Lounge At 2021 PRI Show Caters to Track Personnel, Sanctioning Bodies

ALISO VIEJO, Calif. (Nov. 17, 2021) – As part of PRI’s commitment to race tracks and race organizations, the 2021 PRI Trade Show will include an area dedicated to track operators, promoters, and sanctioning bodies. The new TOPS (Track Operators, Promoters, and Sanctioning Bodies) Workroom & Lounge is an exclusive area for visitors to connect during the three-day trade show taking place December 9-11 at the Indiana Convention Center in downtown Indianapolis.

Owners, promoters, officials, and staff of motorsports facilities and sanctioning bodies will be able to relax while connecting with others who share common interests and concerns. In addition to the vast lounge area, the TOPS Workroom & Lounge will include dedicated meeting space, work stations, charging stations, and coffee and water service.

“The PRI Show is the best place for track operators and promoters to connect in person,” said PRI Trade Show Director Karin Davidson. “The exclusive TOPS Workroom & Lounge will ensure that attendees in this segment of the industry are able to meet and collaborate with one another.”

In addition to meetings with sanctioning bodies and motorsports coalitions, the TOPS Workroom & Lounge will include a Track Operator/Sanctioning Brews and BS Happy Hour on Friday, December 10, from 4 to 5 p.m. All qualifying Show participants are invited and encouraged to join the discussion in room 130 (off the Yellow Hall Lobby, next to the all-new PRI Members Lounge).

“Race track operators, promoters, and sanctioning bodies share unique challenges and interests,” said PRI President Dr. Jamie Meyer. “The TOPS Workroom & Lounge and the Track Operator/Sanctioning Brews and BS Happy Hour will provide this audience with valuable networking and discussions. We will be addressing issues that are integral to the group’s future and share ideas to help grow the market.”

The 2021 PRI Show marks the motorsports industry’s first and largest in-person business gathering since the pandemic. Nearly 1,000 exhibitors will showcase the latest products, services, machinery, simulation and testing technologies, and trailers available for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. To learn more about the TOPS Lounge or the PRI Show, visit PerformanceRacing.com. To register for the 2021 PRI Show, visit PRI2021.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI To Showcase Latest Performance Parts & Innovations

ALISO VIEJO, Calif. (Nov. 17, 2021) – The acclaimed Featured Products Showcase will return for this year’s Performance Racing Industry (PRI) Trade Show, giving manufacturers unparalleled opportunities to promote their products and reach buyers and media before, during, and after the event on December 9-11 at the Indiana Convention Center in downtown Indianapolis.

As the epicenter of the motorsports industry, the PRI Show is where race teams, racers, resellers, buyers, and media go to see the industry’s top products and trends. The Featured Products Showcase is a dedicated area inside Lucas Oil Stadium containing scores of the newest and most popular motorsports products. Attendees visit the Showcase to discover products of interest and identify exhibitors to visit during the three-day event.

In addition to attracting buyers and media at the Show, participation in the Featured Products Showcase yields countless benefits to exhibitors, including:

  • Professional photographs of all products in the Showcase are taken at no additional cost, with photos pushed out to media for editorial use.
  • PRI Magazine features all products from the Showcase in upcoming issues, which are sent to tens of thousands of industry professionals, many with buying influence.
  • Manufacturers have free access and are able to use the images of the products in their marketing campaigns.
  • Products in the Showcase have the exclusive opportunity to win awards from the Featured Products Awards program. Winners are promoted by PRI and can be leveraged by manufacturers as well.
  • Participating exhibitors will receive a complimentary promotional carpet ad in front of their booth to drive additional traffic during the Show.
  • Participants receive a featured listing in the online exhibitor search and in the exhibitor’s floor plan listing.

“The Featured Products Showcase is a low-investment, high-return program focused solely on highlighting motorsports products,” said PRI Trade Show Director Karin Davidson. “It’s open only to PRI exhibitors, and is the single-best opportunity to increase product awareness.”

All 2021 PRI Show exhibitors are eligible to participate in the Featured Products Showcase, and exhibitors may enter multiple products. Accommodations may be made to help exhibitors who are not able to physically deliver their products to the Showcase. Submissions made before December 6 are $50 for the first product and $75 for additional products (five products maximum per exhibitor).

The 2021 PRI Show will feature nearly 1,000 exhibitors showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media. To learn more about the Featured Products Showcase or the PRI Show, visit PerformanceRacing.com. To register for the 2021 PRI Show, visit PRI2021.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Roger Penske, IMS President Doug Boles To Headline PRI Grand Opening Breakfast in Indianapolis

ALISO VIEJO, Calif. (Oct. 27, 2021) – Roger Penske and Indianapolis Motor Speedway (IMS) President J. Douglas Boles will kick off the 2021 Performance Racing Industry (PRI) Trade Show as featured speakers at the Grand Opening Breakfast. Taking place just before the PRI Show officially opens on December 9, 2021, the Breakfast is an iconic staple of the trade show and signifies the start to the three biggest days in the motorsports industry.

Both the Breakfast and Trade Show take place in Indianapolis, Indiana—the Racing Capital of the World, where thousands of race parts manufacturers, suppliers, distributors, and resellers, along with race teams and racers from every segment of motorsports will gather in person for the first time since 2019. With a focus on new products and technology that advance all aspects of motorsports, the PRI Show is the racing industry’s leading business-to-business event.

As featured speakers at the Grand Opening Breakfast, Penske and Boles will underscore the importance of innovation and technology in racing. Roger Penske is the founder and chairman of Penske Corporation, which includes Penske Entertainment Corp, owner of both the IMS and the NTT INDYCAR SERIES. Earlier this year, IMS opened to 135,000 fans at the Indy 500, which at the time marked a milestone as the world’s highest-attended sporting event since the start of the pandemic.

“Roger Penske is a trailblazer and an icon in the racing industry,” said Dr. Jamie Meyer, PRI President. “He embodies the spirit of racing and maintains a winning mindset. Similarly, Doug Boles is a fierce advocate for and promoter of IMS and Indianapolis and the world-class racing events hosted here. We’re honored to have them join us at the PRI Grand Opening Breakfast and are excited to have them kick off the Show.”

Penske and Boles are expected to discuss the importance of uniting the motorsports industry and connecting at in-person events, among other topics.

“As the motorsports world moves forward into 2022 and beyond, it’s more important than ever to work together across the industry,” said Penske. “I can’t think of a better place to gather than at the PRI Show in Indianapolis. This is the perfect setting to connect with race leaders and innovators and collaborate on issues such as technology, advocacy, and opportunities.”

All those registered for the PRI Show on December 9-11 are invited to attend the Grand Opening Breakfast. Attendees are admitted to the Breakfast free of charge, but guests are advised to arrive early, as seating is available on a first-come, first-served basis.

The 2021 PRI Trade Show floor opens immediately after the Breakfast. The event features nearly 1,000 exhibitors showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. PRI encompasses all forms of motorsports and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers, and media.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Launches New Online Job Service for Motorsports Industry

ALISO VIEJO, Calif. (Oct. 20, 2021) – Performance Racing Industry (PRI) has launched a new, interactive job board, the PRI Career Center. With its focus on the motorsports industry, the PRI Career Center offers its members—and the entire racing industry—an easy-to-use and highly targeted resource for online employment connections.

“We’re very excited about the PRI Career Center because we know how critical it is for employers in the racing industry to attract first-rate talent with a minimum expenditure of time and resources,” said Dr. Jamie Meyer, PRI President. “And it’s important for us to help enable smooth career transitions for those seeking industry jobs.”

Employers can use the PRI Career Center to reach qualified candidates. PRI Members can post jobs online, search for qualified candidates based on specific job criteria, and create an online resume agent to email qualified candidates daily at no cost. They also benefit from online reporting that provides job activity statistics.

For job seekers, the PRI Career Center is a free service that provides access to employers and jobs in the motorsports industry. In addition to posting their resumes, job seekers can browse and view available jobs based on their criteria, and save those jobs for later reference if they choose. Job seekers can also create a search agent to provide email notifications of jobs that match their criteria, receive career coaching, get help with resume writing, and even validate their skills through reference testing.

“Nowhere else are employers or job seekers able to access a collection of job opportunities focused solely on the racing industry,” said Meyer. “It’s the best, most effective way to ensure you get candidates and opportunities that align with the passion and excitement found only through motorsports.”

The PRI Career Center is available at jobs.PerformanceRacing.com.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Education To Deliver Solutions For Motorsports Professionals

-- PRI Show’s in-person seminars feature dynamic speakers to help racing industry accelerate growth --

ALISO VIEJO, Calif. (Oct. 13, 2021) – As part of its commitment to help motorsports businesses and competitors succeed, Performance Racing Industry (PRI) is bringing leading experts and professionals to the upcoming PRI Show in downtown Indianapolis, where they will share business strategies and technical skills that will help participants increase brand awareness and improve performance behind the wheel. Taking place December 9-11, 2021, at the Indiana Convention Center, the PRI Show marks the first in-person gathering focused solely on the motorsports industry since 2019.

“After being apart for almost two years, we’re excited for the racing industry to gather together for three dedicated days of learning,” said Dan Schechner, PRI Education director. “To mark this momentous occasion, we’ve assembled an amazing group of speakers to join us in Indianapolis. Participants will benefit by meeting and connecting with leaders and experts in the industry.”

Some two-dozen unique sessions will take place throughout the three-day trade show. Seminars are organized into Business Track and Tech Track sessions. The Business Track includes topics such as digital marketing, content creation, and hiring and retaining employees, while Tech Track sessions focus on engine-building topics such as airflow, EFI, bearings, fluids, valve springs and more.

Whether participants are looking for information on how to find the winning balance for a particular application or understanding intake and exhaust ports using computational fluid dynamics, the PRI Education program will be the best place to hear from knowledgeable professionals and industry experts and get answers that will net actual results.

“With the opportunity to connect in person, we’ve brought together speakers who are knowledgeable, dynamic and entertaining so that participants at the PRI Show will get the most out of the experience,” Schechner said. “Participants will leave prepared to put into action what they learned, and they will have developed relationships that can only be made at the PRI Show.”

Among those scheduled to appear in PRI Education sessions are:

  • Alba Colon (Hendrick Motorsports)
  • Alex Taylor (Alex Taylor Racing)
  • Angela Ashmore (Chip Ganassi Racing, engineer)
  • Ashley Chalk (Chip Ganassi Racing, exec)
  • Collete Davis (racer, stunt driver, TV host)
  • Darin Morgan (BES Racing Engines)
  • Emily Reeves (Flying Sparks Garage)
  • Haley James (Haley James Racing, drag racer)
  • Jacklyn Drake (NASCAR)
  • Jeff Huneycutt (Horsepowermonster.com)
  • Justin Cesler (Driveline Studios)
  • McKenna Haase (Youth Racers of America Inc.)

The entire PRI Education schedule is available online at PerformanceRacing.com/Trade-Show/Education, where registration is also available. All sessions and presenters are listed, along with summaries of topics to be covered.

To register for the 2021 PRI Show and secure hotel reservations, visit PRI2021.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Performance Racing Industry Joins Forces with Magic 8 Race in South Georgia

-- PRI sponsoring October 15 event to raise awareness of RPM Act and promote campaign to “Save Our Racecars” --

ALISO VIEJO, Calif. (Sept. 29, 2021) – Performance Racing Industry (PRI) has signed on as title sponsor of the Magic 8 race on October 15 at South Georgia Motorsports Park in Valdosta, Georgia, part of the four-day No Mercy 12 drag racing event produced by Duck X Productions.

As presenter of the Friday evening program, PRI will be on-site to help promote the sport of racing and raise awareness of the threats currently facing the motorsports industry.

Recently, racetracks have come under fire for holding in-person events during the COVID-19 pandemic; local and state governments have sought to curtail tracks’ lawful operations; and officials with the U.S. Environmental Protection Agency (EPA) have issued fines and penalties to performance suppliers and retail businesses over alleged violations of the Clean Air Act.

PRI’s Save Our Racecars initiative urges industry members, enthusiasts, and fans to become involved with efforts to stop government overreach and help get the Recognizing the Protection of Motorsport (RPM) Act bill passed into law.

“Along with the worldwide motorsport industry, Duck X Production events are experiencing challenging times,” said Donald “Duck” Long, No Mercy promoter. “At the forefront of the issues is that of government overreach. While we’ve endured and survived through hurricanes and extreme temperatures, never have we had to contend with the government threats that we are experiencing today. We are proud to join PRI in supporting the RPM Act.”

The RPM Act is a bipartisan bill that is currently being considered by both the U.S. House of Representatives and the U.S. Senate. The bill looks to clarify in federal law that transforming motor vehicles into race cars used exclusively for competition does not violate the Clean Air Act. This American tradition was unquestioned for nearly 50 years until 2015, when the EPA took the position that converted street vehicles that compete on the track must remain emissions-compliant, even though they are not driven on public streets or highways. The EPA also maintains that the equipment used to transform a street vehicle into a race car is prohibited.

“Passing the RPM Act into law is the only way to guarantee the future safety of the racing industry,” said Dr. Jamie Meyer, PRI President. “We need everyone at the Magic 8 Race to join in the effort and ensure that drag racing events like No Mercy can continue. It’s critical that we unite to protect our racing rights.”

The RPM Act enjoys unprecedented energy in 2021, as racers and motorsports parts businesses have sent more than 1.5 million letters to federal lawmakers urging passage of the bill this year. PRI will be at the Magic 8 Race on October 15 at South Georgia Motorsports Park to urge racers and fans to continue contacting their lawmakers in support of the RPM Act.

“We must continue to push in order to get the bill passed into law,” said Meyer. “Only then will the industry have the confidence and the clarity needed to ensure that it is legal to modify a street vehicle into a dedicated race car that is used solely on a track.”

Racers and race fans will be able to join the industry’s advocacy efforts by contacting their lawmakers about the RPM Act. Supporters can easily send letters to their representatives by visiting SaveOurRaceCars.com. Supporters will also be able to join PRI Membership during the No Mercy race. To learn more about the RPM Act and the Save Our Racecars initiative, visit SaveOurRaceCars.com. To attend the Magic 8 Race on October 15, click here.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Senators Burr and Tester Introduce RPM Act in U.S. Senate

-- Bipartisan Pro-Motorsports, Pro-Business Legislation Introduced To Protect the Future of Racing and Motorsports-Parts Businesses --
-- Americans Send More Than 1.5 Million Letters Urging Congress to Sign the RPM Act Into Law --

ALISO VIEJO, Calif. (Sept. 15, 2021) – Senators Richard Burr (R-NC) and Jon Tester (D-MT) have reintroduced the Recognizing the Protection of Motorsports (RPM) Act (S. 2736) in the U.S. Senate. The pro-motorsports, pro-business bill, which was reintroduced in the U.S. House of Representatives in May 2021, is critical to ensuring that racers can continue to modify street vehicles into race cars used exclusively in competition, and that businesses can continue to produce, market, and install racing equipment. The bipartisan Senate bill includes six original sponsors, including Mark Kelly (D-AZ), Joni Ernst (R-IA), Joe Manchin (D-WV), and Thom Tillis (R-NC).

The racing community has been vocal in supporting the RPM Act since 2016, after the Environmental Protection Agency (EPA) first declared that the 50-year-old Clean Air Act does not allow street vehicles to be converted into racing vehicles, even if the vehicles are trailered to the track and are used exclusively for motorsports competition. The RPM Act enjoys unprecedented energy in 2021, as racers and motorsports parts businesses have sent more than 1.5 million letters to federal lawmakers urging passage of the bill this year.

“The racing industry has made clear that the RPM Act is critical to protecting an American pastime and the small businesses involved,” said Dr. Jamie Meyer, President of Performance Racing Industry (PRI). “We thank Senators Burr and Tester for introducing the RPM Act in the U.S. Senate and for bringing the bill one step closer to becoming law.”

The RPM Act is now being considered by both the U.S. House of Representatives and the U.S. Senate. The bill is well positioned for passage in the current Congress as a result of the strong grassroots support for the legislation. Members of Congress are familiar with the RPM Act, which has already been the subject of hearings in previous years by the House Energy and Commerce Committee and the Senate Environment and Public Works Committee, which have jurisdiction over the bill.

“Amateur motorsports is a unique American pastime,” said Senator Burr. “This bipartisan legislation provides certainty for folks who enjoy America’s long-held racing tradition, in the spirit Congress intended when it passed the Clean Air Act more than 50 years ago. I’m proud to work with my colleagues on this common-sense legislation to protect the legacy of American motorsports for years to come.”

Motorsports competition involves tens of thousands of participants and vehicle owners each year, both amateur and professional. Retail sales of racing products make up a nearly $2 billion market annually. A majority of the estimated 1,300 racetracks operating across the U.S., including oval, road, dirt and off-road, feature converted race vehicles that the EPA now considers illegal.

“Folks in the motorsport community have always relied on the freedom to modify their vehicles to race and compete,” said Senator Tester. “This legislation will codify that freedom into law by preventing unnecessary regulations on motorsport hobbyists, allowing amateurs and professionals alike to uphold tradition while still following the intent of the Clean Air Act.”

As advocates for the worldwide motorsports industry, PRI is urging the racing community to unite and contact lawmakers to pass the RPM Act.

“It is critical that members of Congress continue to hear from the racing and automotive enthusiast communities about the importance of passing the RPM Act into law during this session of Congress,” said Meyer. “We’ve witnessed the impact that our actions have had in getting the RPM Act to where it is today, but we must continue the momentum and continue to tell Congress to pass the RPM Act immediately.”

Supporters can contact their legislators about the RPM Act by visiting www.saveourracecars.com.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Jim Liaw Hired as General Manager of PRI

ALISO VIEJO, Calif. (Sept. 7, 2021) – Jim Liaw has joined Performance Racing Industry (PRI) as the General Manager leading the staff and operations out of the Aliso Viejo, Calif., office. Having co-founded Formula Drift in 2003, Liaw introduced the sport of drifting to America and built what is now the top drifting series in the world. Reporting to PRI President Dr. Jamie Meyer and working with the PRI management team, Liaw will direct and oversee activities related to the PRI Trade Show, PRI Membership, PRI Magazine, online content, and promotion for all segments in the motorsports industry.

“We are thrilled to welcome Jim to the PRI team,” said Meyer. “He has a proven track record of success, and he knows and understands the motorsports industry. He has vision, leadership, and passion – and he shares PRI’s goal to protect and grow the racing industry.”

Like many in the automotive industry, Liaw was an auto enthusiast before he was able to drive. After graduating from UCLA, he joined McMullen Argus Publishing (now Motor Trend) as a sales associate for Sport Compact Car magazine, and later served as sales manager for one of the first-ever sport compact drag racing series, Import Drag Racing Circuit (IDRC). As a pioneer and entrepreneur, Liaw finds trends, builds brands, and cultivates new enthusiasts.

“I’m not afraid to innovate and push boundaries,” said Liaw. “I know there are challenges facing today’s motorsports industry – such as attracting younger fans, combating government restrictions, supporting race tracks and in-person events, and protecting racers’ rights – and I am excited that I can be a part of the PRI team advocating for the racing industry.”

One of Liaw’s priority initiatives as PRI General Manager will be successfully executing the 2021 PRI Trade Show in Indianapolis, Ind., on Dec. 9-11. With about 1,000 companies already committed to exhibit at the event, the PRI Trade Show is the racing industry’s No. 1 source for new technology, ideas, and business opportunities. The in-person event includes over 45 conferences, seminars, and social gatherings, making the PRI Show the best place to learn and build valuable business connections.

Liaw will also assist Meyer in building PRI’s new membership program. PRI Membership is a ground-breaking program that, for the first time ever, advocates for the motorsports market by uniting the worldwide racing community. Businesses and individuals are able to become PRI Members, thereby building, promoting, and protecting motorsports. As an organization dedicated solely to racing, PRI represents all segments of motorsports, including drifting, stock car, drag, sprint car, midget, modified, formula, dirt late model, sport compact, karting, vintage, and more.

Liaw can be reached at jiml@perfomanceracing.com.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

EPA Enforcement Hits Small Speed Shop with $180,000 Fine

-- Colorado-based PFI Speed fights EPA over fine for selling race parts --
-- Performance Racing Industry (PRI) President Dr. Jamie Meyer conducts an exclusive interview with Brent Leivestad of PFI Speed: https://youtu.be/lpPgY7S3E2g --
-- PRI is calling on the racing industry and enthusiasts to unite and urge Congress to pass the Recognizing the Protection of Motorsports (RPM) Act --

ALISO VIEJO, Calif. (Sept. 7, 2021) – As the Environmental Protection Agency (EPA) targets and increases enforcement against automotive aftermarket companies through its National Compliance Initiative, the federal agency is harming legitimate businesses in the motorsports industry. Despite the EPA’s nonbinding, informational claims that it is not targeting aftermarket companies that produce parts for dedicated race cars, the EPA continues to pursue cases based on supposition, impose inordinate monetary fines, and pursue legal actions to the contrary.

Recently, the EPA issued a fine against PFI Speed, a small speed shop in Colorado, for selling just 37 Hondata S300s over a two-year span. The fine was issued after company owner Brent Leivestad complied with an EPA inquiry for details about the company’s sales. Without any other contact from the EPA, Leivestad was shocked to receive a letter accusing the shop of selling illegal products. The letter included an $18,000 fine that, if not paid within 30 days, could increase to as much as $180,000.

“I was dumbfounded. I couldn’t even believe it,” said Leivestad. “I am a speed shop and sell race parts—I didn’t know that was wrong. I didn’t understand the basis of the EPA’s claim, I didn’t go in front of any trial or talk to anybody from the EPA, and the threat of ‘settle and pay within 30 days or else’ felt like a real shakedown intended to deny my rights.”

To protect the motorsports industry against further EPA overreach, PRI is calling on the racing industry and enthusiasts to unite and urge Congress to pass the Recognizing the Protection of Motorsports (RPM) Act. The bipartisan bill will clarify that it is legal to convert street vehicles into dedicated race cars, and that businesses can legally produce, market, and install racing products.

“There are thousands of legitimate motorsports businesses that are at risk of EPA overreach,” said Dr. Jamie Meyer, Performance Racing Industry (PRI) President. “The EPA is putting these businesses—which are typically small, home grown, less sophisticated shops—in situations where they have to take on the full might of the federal government. The EPA is doing nothing to validate its enforcement efforts, and these small businesses are left with little choice but to comply.”

The EPA, which is responsible for enforcing the Clean Air Act (CAA), a 1970 law that regulates motor vehicles on streets and highways throughout the United States, has been fining businesses such as PFI Speed for producing, selling, and installing race use-only products. The products are often used on vehicles that began as street cars and were subsequently converted into dedicated race cars that are trailered to and from the track, and never driven on streets or highways again.

The CAA only applies to vehicles driven on streets and highways, and the EPA contends that it is not targeting race-only vehicles. However, the EPA has pre-classified many motorsports products as illegal and is issuing fines without investigating the circumstances. Companies selling these products are presumed guilty by the EPA, regardless of the product’s use.

“The RPM Act must be passed into law to provide the racing community with certainty and confidence in the face of EPA threats,” said Meyer. “Without the RPM Act, businesses will shut down and the entire motorsports community will be severely impacted. It’s time for the motorsports community to push back and protect our racing rights.”

Leivestad agreed: “I’ve been doing this for 20-plus years, and it sounds like the EPA is trying to put us out of business. We need to get behind the RPM Act and get it pushed through now, more than ever.” Leivestad shared his full story with Meyer in a 30-minute interview available here: https://youtu.be/lpPgY7S3E2g.

Additional information about the RPM Act, which was recently introduced in the House of Representatives and is expected to be introduced in the Senate soon, can be found at SaveOurRaceCars.com. Motorsports businesses and enthusiasts are encouraged to contact their legislators and urge them to pass the RPM Act to clarify that it is legal to convert street vehicles into dedicated race cars used solely on the track.

Racing businesses and enthusiasts can also join the fight to protect motorsports at PerformanceRacing.com/Membership.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI TRADE SHOW ON TRACK TO CONNECT RACING INDUSTRY

-- The December 9-11 event is shaping up to be the best PRI Trade Show yet. --

ALISO VIEJO, Calif. (Sept. 1, 2021) – With less than 100 days until the 2021 Performance Racing Industry (PRI) Trade Show—scheduled for December 9-11 at the Indiana Convention Center (ICC) in downtown Indianapolis—exhibitors are preparing to connect with attendees in person, and Show organizers are announcing exclusive programs that will make this year’s PRI Show the best to date.

“After nearly two years apart, our industry is eager to come together under one roof at the 2021 PRI Show,” said Karin Davidson, PRI Trade Show Director. “The special programs and features that we’ve added to this year’s Show will create an environment conducive to business and will complement the innovation and technology that will be on display.”

Nearly 1,000 exhibitors will conduct business and network in person with dedicated buyers and attendees at this year’s Show. These companies will be showcasing two years’ worth of innovation and technology for all forms of motorsports.

“Our business is built on personal relationships with engine builders and racers. There is no better place than the PRI Show to create and foster those relationships,” said Chris Douglas, Edelbrock Group Chief Commercial Officer. “Everything about business has been disrupted over the last 18 months, but the one constant is that this industry is a ‘people business.’ So after two years, we couldn’t be more excited to get back in front of our customers in Indianapolis.”

There will also be several brand-new features and attractions on display at the 2021 PRI Show, including the Electric Vehicle Performance area, which will display production, concept, and racing electric vehicles from a broad array of manufacturers and racing series. In addition, the new Content Creation Center will feature cutting-edge audio/video gear and software, plus information from skilled content creators and influencers on effective strategies for creating great content online.

The 2021 PRI Show will also be the first opportunity for the industry to learn about the PRI Membership program in person and for current members to come together to discuss challenges currently facing the motorsports community. In addition, Show goers will be able to share ideas with the PRI Membership team on how to help the racing industry grow and take part in member benefits. Those interested in joining can learn more by visiting PerformanceRacing.com/Membership.

“I’m looking forward to connecting in person with all of the businesses and individuals who have already joined this one-of-a-kind program,” said PRI President Dr. Jamie Meyer. “PRI Membership creates a unified voice for the racing industry, and now more than ever, given the challenges the motorsports community currently faces, it is important that we unite to advocate on behalf of the industry.”

Exclusive PRI Show attractions will enable attendees to see the latest in new product development and gain an edge on the competition. This includes the Featured Products Showcase, the high-traffic display in Lucas Oil Stadium that gives exhibitors and attendees unparalleled product access and exposure for the hottest products in racing and performance. Also in Lucas Oil Stadium, the Trailer Exhibit area enables attendees to make a side-by-side comparison of the latest race trailers, motorcoaches, haulers, and toterhomes. In addition, exhibitors will stage precision machining equipment wired for live demonstrations in the famous Machinery Row in the ICC.

This year’s PRI Education program includes its largest-ever slate of seminars covering a wide range of hot-button topics. On the business track, presentation subjects include sales and marketing, branding, hiring, search engine optimization (SEO), content generation, cash flow management, and more. Meantime, an expansive technical track features several of the industry’s leading authorities on induction systems, engine bearing design, valve spring development, EFI tuning, racing fluids, bump stops, and more.

In addition, Show organizers are currently finalizing details for this year’s Grand Opening Breakfast, which promises to engage the industry with impressive guest speakers. “The Grand Opening Breakfast is the PRI Show’s traditional kickoff, and this year’s event will feature a racing icon that all Show goers will be thrilled to see. We will announce details soon,” said Davidson.

Rounding out the many new features planned for PRI 2021, the second annual PRI Road Tour (PRI2021.com/RoadTour) will conclude the PRI Show, where never-before-seen Road Tour content will be showcased to attendees.

“The 2021 PRI Show will have something for everyone in the motorsports industry,” said Davidson. “Given the industry’s pent-up demand for the in-person Show, PRI 2021 will be a can’t-miss event.”

To register for the 2021 PRI Show and secure hotel reservations, visit PRI2021.com/Attend.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Madison International Speedway Joins Fight to Save Our Racecars

-- August 20 SaveOurRaceCars.com Championship Night to Include Activities That Unite the Racing Community --

ALISO VIEJO, Calif. (Aug. 17, 2021) – Madison International Speedway in Oregon, Wis., is advocating for racers and fans to join the effort to protect the future of motorsports by hosting SaveOurRaceCars.com Championship Night on Friday, August 20.

As the title sponsor of the event, the Save Our Racecars initiative and efforts to stop government overreach will be promoted directly to race fans and consumers at the Friday night event. All those in attendance will learn about the threats facing the racing industry, including challenges racetracks have had holding in-person events during the pandemic, current legislative issues, and the future evolution of automobiles.

“The racing industry has endured more challenges in the past year than it has in its entire history, and it’s not going away,” said Gregg McKarns, Madison International Speedway Track Owner. “We’re grateful that PRI is fighting for our rights to race.”

SaveOurRaceCars.com Championship Night represents an established relationship and partnership between Madison International Speedway and Performance Racing Industry (PRI), the organization promoting to Save Our Racecars and advocating for the worldwide motorsports industry. When Dane County prohibited outdoor events from taking place last summer, Madison International Speedway leaned on PRI’s lobbying efforts to secure approval for hosting a limited number of events. SaveOurRaceCars.com Championship Night is the latest initiative between PRI and Madison International Speedway.

The August 20 event features three division races that include vehicles that began as street cars before being converted into dedicated race vehicles. As such, the MISfitz, Bandits, and 6shooters series are at risk from the EPA’s National Compliance Initiative, which specifically targets and enforces against aftermarket companies that produce, market, and install parts for dedicated race cars. To protect the motorsports industry against EPA overreach, the Save Our Racecars campaign is pushing for passage of the Recognizing the Protection of Motorsports (RPM) Act. The bipartisan bill will clarify that it is legal to convert street vehicles into dedicated race cars, and that businesses can legally produce, market, and install racing products.

“Passing the RPM Act into law is the only way to guarantee the future safety of the racing industry,” said Dr. Jamie Meyer, PRI President. “We need everyone at Madison Speedway to join in the effort. It’s critical we unite to protect our racing rights.”

PRI representatives will be onsite at Madison International Speedway on August 20 to help fans in attendance pledge their support of the RPM Act. In addition, race fans will learn how they can join in a new effort to unify the worldwide racing community. Through PRI Membership, race fans are able to join racers and motorsports businesses in demonstrating their passion, commitment, and support for racing. The inaugural program is a groundbreaking movement that will amplify the industry’s ability to advocate and protect motorsports.

“It is by working together that our industry will survive and thrive,” said Meyer. “There is a lot of uncertainty in the world, but the only way to ensure the future of racing is through a unified voice. We must band together and take action.”

To learn more about the Save Our Racecars initiative, visit SaveOurRaceCars.com. To attend the August 20 SaveOurRaceCars.com Championship Night event, visit Madison International Speedway's website MISRacing.com.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI and NCMA Join Forces To Protect Racing in North Carolina

-- Partnership results in RPM Act Week from August 2-6 --

ALISO VIEJO, Calif. (July 28, 2021) – Performance Racing Industry (PRI) has joined forces with the North Carolina Motorsports Association (NCMA) to protect racing in the Tar Heel State—home to over 50 racetracks and over 30,000 motorsports jobs. As the leading advocacy group for the racing industry, PRI unites motorsports businesses, race teams, racers, and fans to strengthen the industry’s ability to advocate and protect motorsports.

PRI is committed to growing and protecting the racing community from threats, including government overreach. Working with PRI, NCMA is actively fighting against Environmental Protection Agency (EPA) overreach and urging NCMA members and the North Carolina motorsports community to join in RPM Week on August 2-6.

“Motorsports has a long history as an American tradition, and yet the industry is at great risk,” said David Miller, NCMA executive director. “Working with PRI and the entire motorsports community, we will be able to make our voices heard and protect the hobby well into the future.”

As part of the EPA’s National Compliance Initiative, aftermarket parts businesses are being targeted and jeopardized. Companies are being fined and risk being shut down. The RPM Act is a bill that will protect the racing industry by clarifying that it is legal to convert street vehicles into dedicated race cars, and it ensures that motorsports parts businesses can legally produce, market, and install racing products.

The bipartisan bill was recently introduced in the U.S. House of Representatives by Rep. Patrick McHenry (R-NC), with Rep. Richard Hudson (R-NC) serving as the lead Republican cosponsor. Senator Richard Burr (R-NC) is serving as the lead sponsor of the RPM Act in the U.S. Senate and is working closely with the Senate Environment and Public Works Committee to position the bill for reintroduction and passage in 2021. Sen. Thom Tillis (R-NC) has served as an original cosponsor of the RPM Act and is a strong supporter of the legislation. The RPM Act must be passed into law to ensure that the motorsports-parts industry can continue to sell products that enable racers to compete, and that racers can continue to convert street vehicles into dedicated race cars.

NCMA and PRI are joining forces to make our voices heard in the state. During RPM Act Week, North Carolinians are urged to raise awareness of the bill by posting on social media, linking to articles, and writing legislators to support the bill and pass it into law. Supporters can write to their legislators by visiting www.SaveOurRacecars.com and downloading images for social media by visiting www.PerformanceRacing.com/RPM-Assets.

“This is the time for the race community to band together and make their voices heard,” said Miller. “We must work together to protect our rights and save our race cars.”

To learn more, visit www.PerformanceRacing.com/RPM-Act.

About Performance Racing Industry

Performance Racing Industry fuels the passion for motorsports by building, promoting, and protecting the worldwide racing community. PRI supports the interests of racers, enthusiasts, builders, tracks, sanctioning bodies, and businesses through legislative action and advocacy, its monthly business magazine Performance Racing Industry, and the world’s premier auto racing trade show, the PRI Trade Show. PRI also supports businesses by providing market research, education, and best practices in motorsports business and racing technology. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

ATTENDEE REGISTRATION FOR 2021 PRI TRADE SHOW NOW OPEN

-- Motorsports professionals can register online at PRIShow.com/Attend --
-- Registrants can also now join the PRI Member community to help build and protect the racing industry --

ALISO VIEJO, Calif. (July 13, 2021) – Attendee registration for the 2021 PRI Trade Show, scheduled for December 9-11 at the Indiana Convention Center in downtown Indianapolis, is now open at PRIShow.com/Attend.

Attendees will find nearly 1,000 exhibiting companies at the world’s premier business event for the auto racing industry. Featuring the newest products and technology for all forms of motorsports, PRI 2021 is shaping up to be the best PRI Show yet. New displays and opportunities to network face-to-face with the entire racing industry are just part of what make the PRI Show so special every year.

"The 2021 PRI Show will be instrumental in satisfying the racing industry's pent-up demand to conduct business and network face-to-face," said Karin Davidson, PRI Trade Show Director. "This year's event will be the first opportunity for the entire motorsports community to come together under one roof in more than a year, making PRI 2021 a can't-miss event."

The 2021 PRI Show caters to professional race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers, motorsports students, and media who are seeking to learn about the hottest parts, equipment, and services for motorsports, and conduct business. Nearly two year's worth of innovation and technology for all types of auto racing will be on display at this year's Show.

Attendees will have unprecedented access to live demonstrations of equipment, including CNC machining centers, fabrication and welding equipment, parts cleaning systems, dynamometers, and more, as well as many opportunities to network with industry leaders. Numerous conferences and seminars that are unique to the PRI Show will offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

Special features like Machinery Row and the Featured Products Showcase—with more event features to be announced in the near future—make PRI an essential event for anyone who wants to prepare for a successful 2022.

New for this year, PRI Show registrants will have the opportunity to join the exclusive PRI Member community during the online application process. All registrants will be able to select their level of commitment and join the groundbreaking movement to protect and grow the racing industry.

"The PRI Membership Program unites the entire motorsports community to create a loud and collective voice for the racing industry," said PRI President Dr. Jamie Meyer. "By coming together, we ensure the industry continues to thrive and that we have the resources available to advocate on its behalf."

PRI Membership is available to all racers, enthusiasts, builders, track operators, sanctioning bodies, businesses, and enthusiasts who want to be part of the racing industry's first-of-its-kind membership program. To learn more, visit PerformanceRacing.com/Membership.

By securing PRI Show credentials early, attendees will ensure they receive their credentials before the Show — beginning in October — allowing them to bypass lines at the registration desk and save time on site. To register for the 2021 PRI Show, secure hotel reservations, and sign up for free business seminars, visit PRIShow.com/Attend.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

New PRI Membership Program Unites Racing Industry

-- Racers and motorsports enthusiasts can join an exclusive community whose mission is to build, promote, and protect the racing industry. --

ALISO VIEJO, Calif. (July 7, 2021) – Performance Racing Industry (PRI), producer of world-class trade events and media, is launching the racing industry's first-of-its-kind membership program on July 13, 2021. This will make it possible for racers and enthusiasts to join racing businesses in a groundbreaking movement to protect and grow the industry.

PRI Membership allows the racing community to showcase their passion and pride for the industry. By uniting the industry, PRI is actively working to address challenges and needs, such as providing support for racetracks to prevent them from closing, advocacy for the racing community against current legal threats, and educational programs that help businesses and racers succeed.

"Now more than ever it is critical that the racing community unite to protect our businesses and racing rights," said PRI President Dr. Jamie Meyer. "PRI's Membership program now allows individuals to join the movement to push back against challenges facing our industry and continue to support motorsports."

More than 300 businesses in the racing industry have already joined the groundbreaking membership program since it was first offered to PRI Trade Show exhibitors in March. Several companies have also extended their commitment to support the racing industry for a minimum of 10 years by becoming PRI Founding Members. Now individual racers, enthusiasts, and fans are invited to join the PRI Membership to become part of the community and receive a range of exclusive benefits.

PRI Membership offers different levels of benefits and starts at only $40 per year for a Pro Membership. Features and benefits include:

  • Entrance to PRI Show for Qualified Attendees
  • Save Our Racecars Advocacy: Contribute to the fight to protect the racing community, and ensure racing continues and grows in the United States and internationally
  • Inclusion in the Performance Racing Political Action Committee
  • 10% Discount on PRI Merchandise
  • 12 Issues of PRI Magazine Digital Edition
  • Subscription to the PRI eNewsletter
  • Posting Access on the PRI Jobs Board
  • Membership Card & Welcome Packet
  • PRI Stickers

The membership program is a major part of PRI's mission to build, promote, and protect the racing community. Alongside efforts like the PRI Road Tour, PRI Ambassador Program, and the world’s premier auto racing trade show, the PRI Trade Show, PRI ensures that the industry continues to grow and succeed.

"We're continuously identifying ways to support the interests of the racing community," said Meyer. "The membership program enables us to continue our advocacy efforts at the local, state, and federal levels, and provide the industry with legal support, education, research, and world-class events and programs."

By joining the PRI Membership, individuals not only become part of the community to protect racing and gain a suite of benefits, but they also join forces with the newly formed Political Action Committee called the Performance Racing PAC. This new organization under PRI was recently established as a direct way to influence lawmakers and to protect the interests of the racing community. Now more than ever, racing and motorsports face challenges that must be addressed in a united effort to protect the rights of racers, racing businesses and the entire community.

"The racing industry is joining forces like never before, and we invite everyone – racers, enthusiasts, builders, track operators, sanctioning bodies, and businesses – to be a part of this movement," said Meyer. "This is the time to come together and unite."

Enrollment in PRI Membership will launch alongside attendee registration for the 2021 PRI Show. For more information, visit PerformanceRacing.com.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI ROAD TOUR RETURNS TO SHOWCASE RACING AND MOTORSPORTS

-- Performance Racing Industry's second PRI Road Tour will embark on a cross-country trip to elevate the racing industry with world-class coverage. --

ALISO VIEJO, Calif. (June 23, 2021) – Performance Racing Industry and its leading content creation team are embarking on a second PRI Road Tour to share stories from events and race tracks around the country.

Starting with one of the most historic racing competitions, the PRI Road Tour begins June 23 at the Pikes Peak International Hill Climb in Colorado Springs, Colo. Like the inaugural PRI Road Tour coverage, which brought stories from businesses, racers, and industry icons to more than 45 million individuals, the 2021 program will highlight the stories, passion, energy, and excitement found only in the racing industry.

"We were very pleased with the success of last year's PRI Road Tour, which resulted in hundreds of high-quality news pieces from the nearly 100 racing and performance shops that we visited," said PRI President Dr. Jamie Meyer. "The second PRI Road Tour will focus on elevating the entire racing industry with coverage that everyone will find entertaining from the world's best photographers and videographers."

The 2021 PRI Road Tour will make stops at iconic tracks and racing events throughout the country before culminating at the world’s premier auto racing trade show, the PRI Show, December 9-11 at the Indiana Convention Center in downtown Indianapolis. Exclusive and never-before-seen Road Tour content will be showcased to PRI Show attendees.

The 2021 PRI Road Tour will include high-profile events, smaller events, iconic events, and everything in between during its months-long trip around the country. Scheduled stops include:

  • June 21-27: Pikes Peak International Hill Climb, Colorado Springs, Colo.
  • July 14: Dirt Car Summer Nationals, Indianapolis, Ind.
  • July 16-17: Kings Royal, Rossburg, Ohio
  • July 22: Rally North America, Gingerman, Mich
  • July 24-25: NMCA/NMRA Power Festival, Martin, Mich.
  • Aug. 20-22: NTPA Summer Nationals, Bowling Green, Ohio.
  • Sept. 2-5: Crandon World Championships, Crandon, Wis.
  • Sept. 9-12: Gridlife, South Haven, Mich.
  • Sept. 13-17: Hot Rod Drag Week, various locations
  • Oct. 7-10: Super Dirt Week, Oswego, N.Y.
  • Oct. 22-23: Indy Autonomous Challenge, Indianapolis, Ind.
  • Oct. 29-31: Dodge/SRT NHRA Nationals, Las Vegas, Nev.
  • Nov. 2-5: SEMA Show, Las Vegas, Nev.
  • Dec. 3-5: Mint 400, Las Vegas, Nev.
  • Dec. 9-11: PRI Show, Indianapolis, Ind.

PRI will collect content at every stop and share images, videos, and more through its website, social platforms, weekly eNewsletter, and monthly magazine. Exclusive pieces will feature personal stories from racers, track owners, promoters, and fans on the industry they love. Last year's Road Tour yielded a cache of unique and never-before-seen footage, including interviews with business owners sharing their passion for the motorsports industry.

"The racing community has rallied around the PRI Road Tour to help showcase how the racing industry is a keystone segment of our country's economy, and the importance of race tracks to local markets," said Meyer. "Race tracks were among the hardest-hit businesses by the pandemic, so it's important that we continue to support them and advocate for the entire industry."

Sponsors of this year's PRI Road Tour include AST Suspension Technology, Buzze Racing, Callies Performance Products, Deatschwerks, Design Engineering Inc., Forgeline Motorsports, Hawk Performance, Hot Shot's Secret, KW Automotive, Lucas Oil Products, Marwin Sports, Mass Traction, and RE Suspension.

As a unifying force for the industry, PRI advocates on a number of issues, including petitioning the U.S. Small Business Administration (SBA) to expand the Shuttered Venues Operator Grant (SVOG) program to include motorsports.

PRI also launched a new motorsports membership program this year that is designed to formally unite and protect racing while celebrating the sport through exclusive member benefits. To learn more about PRI Membership and how you can contribute to the fight to preserve racing’s future in the United States, visit PerformanceRacing.com/Membership.

"This PRI Road Tour is part of our commitment to the entire motorsports industry—business owners, track operators, and racers," said Meyer. "No one else is advocating for the racing industry and sharing their stories. We’re here to represent and unite the motorsports community."

Content generated by the PRI Road Tour is available for editorial use by journalists by contacting PRI Media Relations Manager Juan Torres, juant@performanceracing.com.

To learn more about the PRI Road Tour, visit PRI2020.com/RoadTour, email RoadTour@performanceracing.com, and follow Performance Racing Industry on Facebook, Instagram, LinkedIn, and Twitter.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Announces All-New Business Membership

-- Companies are invited to help support the motorsports industry by joining together under Performance Racing Industry’s landmark program. --

ALISO VIEJO, Calif. (April 12, 2021) – Racing and performance companies can now join the movement to build, promote and protect motorsports through the industry’s first-ever business membership program.

Performance Racing Industry (PRI), the producer of world-class trade events and media, has launched its all-new Business Membership designed to unite the industry and provide advocacy, support and resources to help motorsports professionals and enthusiasts alike succeed and prosper. Membership, which was first offered last month to PRI Trade Show exhibitors, is now available to all businesses throughout the racing community. A separate membership for individuals is set to launch in July.

"PRI Show exhibitors have seized the opportunity to join this groundbreaking membership program and create a uniform voice that speaks for the racing industry," said PRI President Dr. Jamie Meyer. "Now we're extending the opportunity to all motorsports companies to be a part of this powerful group and support PRI's efforts to fight current and future challenges at the federal, state and local levels and create programs that benefit the motorsports community."

PRI Business Members will receive a suite of services and benefits that include:

  • Save Our Racecars: Contribute to the fight to protect the racing community, and ensure racing continues and grows in the United States and internationally
  • Legal Counsel: Updates, reports, best practices and more information on legal matters impacting the industry
  • Legal Support Hotline: Access to assistance from PRI staff for insight and information on issues affecting racing businesses
  • PRI Education: Educational programming and training for racing professionals and enthusiasts
  • Market Research Reports: Exclusive industry reports and data covering key areas and metrics
  • PRI Jobs Board: A central hub to post and search for jobs in the motorsports industry
  • PRI Show Booth Savings: A 10% discount on booth space for PRI Show exhibitors

Also, PRI is currently offering motorsports businesses the opportunity to upgrade their commitment to the industry by becoming a PRI Founding Member. This exclusive membership level comes with enhanced benefits and privileges beyond those provided to standard Business Members.

"If you want to be an industry leader in motorsports, then you have to be fully involved with PRI. Becoming a PRI Founding Member was a no-brainer for us," said Bre Fredritz, marketing director at Callies Performance Products. "As a proud, independently owned American manufacturer, we support racing, the racing community, and the continual efforts to grow the motorsports industry. We want to see our industry thrive for decades to come."

To become a PRI Business Member, or to learn more about how businesses can help PRI's efforts to protect, support and grow the racing industry, visit PerformanceRacing.com/Membership.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

EXHIBIT SPACE FOR IN-PERSON PRI TRADE SHOW NOW AVAILABLE

-- All roads lead to Indianapolis for a reunion of the racing industry. --

INDIANAPOLIS (March 15, 2020) – Businesses in the racing industry can now secure their booth space for the 2021 Performance Racing Industry (PRI) Trade Show, in what promises to be a can’t-miss event for the motorsports industry. The level of excitement continues to grow, as racers, manufacturers, and buyers look forward to getting back together in Indianapolis December 9 – 11, 2021.

"We know there is a lot of demand for the PRI Trade Show. And while many in the motorsports industry have done well these past 12 months, they still very much need this face-to-face interaction that’s so important to doing business," said Karin Davidson, PRI Trade Show Director. "PRI is fully committed to an in-person Show in 2021, one that may very well be the best and most important PRI Show ever."

Working closely with the city of Indianapolis and local officials, PRI is committed to ensuring that the 2021 PRI Show, is as safe and successful as possible.

“Being in front of our customers and dealers with the ability to talk with them face to face at the PRI Show has always been extremely important," said Brian Cox, Vortech Superchargers Content & Brand Marketing Manager. "It not only allows Vortech Superchargers to form new relationships with those attending the Trade Show, it also enables us to grow and strengthen existing relationships."

The PRI Show provides exhibitors with unprecedented access to thousands of attendees—professional race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers, and media—in the market for the hottest parts, equipment, and services for all types of auto racing.

“The 2021 PRI Show is where pent-up customer demand will meet a year’s worth of new product innovation, all in one building,” said Bob Davis of Sunnen Products Co. Global Communications Manager. “The business and networking Sunnen conducts at the Show and the media exposure our products receive is unparalleled, and it will help set us up for more success in 2022.”

For the first time ever, exhibitors in 2021 will be able to help PRI build, promote, and protect the racing community by becoming a PRI Business Member. In addition to receiving a suite of benefits, including discounted booth space, Business Members will actively support PRI’s Government Affairs team in Washington, DC, as it works to safeguard the industry’s interests at the federal, state, and local levels. Exhibiting companies can join PRI Business Membership seamlessly while reserving their booth. Visit PerformanceRacing.com/Membership for more information.

"For years, the racing industry has relied on the PRI Trade Show to build their businesses, and now PRI Membership will provide the industry with year-round support through legal resources, education programs, market research reports, and more," said PRI President Dr. Jamie Meyer. "By coming together and joining forces, we will have a stronger collective voice and be able to better protect the racing community."

Now in its 33rd year, the PRI Show returns to Indianapolis following last year’s postponement. Since then, the city of Indianapolis has been a nationwide leader in the safe reopening of in-person gatherings, with the entire NCAA basketball tournament taking place in Indiana for the first time ever this month.

“As a city dedicated to motorsports racing, Indianapolis’ team of experts and professionals is committed to welcoming participants at the 2021 PRI Trade Show," said Leonard Hoops, Visit Indy President & CEO. "We are proud of the progress we’ve made by installing hospital-grade filtration systems throughout the Indiana Convention Center, safely hosting more than 50 live events and more than 130,000 visitors to the city since July 2020, and being awarded both the GBAC STAR Accreditation and the NAFA Clean Air Award."

Specific safety guidelines and recommendations for the 2021 PRI Trade Show will be announced at a later date.

To apply for booth space to the 2021 PRI Show, visit PerformanceRacing.com/Exhibit or call 949-499-5413. Companies that apply before May 28 will be included in the initial floor plan.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI ANNOUNCES NEW INITIATIVES, RETURN OF IN-PERSON TRADE SHOW IN 2021

-- Plans include the launch of a new membership program and continuation of the successful PRI Road Tour.--

INDIANAPOLIS (March 9, 2021) – A return to Indianapolis for the annual PRI Trade Show, an all-new membership drive launching next week, and a 2.0 version of the renowned PRI Road Tour are all part of Performance Racing Industry’s plans for an unprecedented year.

With its mission to build, promote, and protect the racing community, PRI is focused on uniting motorsports professionals and enthusiasts in 2021 through both traditional platforms and newly introduced initiatives and services. Atop the list is this year’s return of the world’s premier event for motorsports professionals—the PRI Trade Show—which takes place December 9-11 at the Indiana Convention Center in downtown Indianapolis.

“The racing industry is resilient and continues to push forward, and PRI very much reflects that spirit,” said PRI President Dr. Jamie Meyer. “Racing businesses have demonstrated remarkable passion and perseverance over the last 12 months. Many have even reported record sales and month-over-month revenue growth.

“Our job is to help the entire community thrive, and No. 1 on that list is bringing the industry together under one roof for an in-person PRI Show to get back to the business of racing and discover all the latest parts, equipment, technology, and solutions.”

As planning for the Show continues, PRI will introduce a groundbreaking membership program for motorsports professionals designed to unite the industry on a number of important efforts—legislative advocacy, business resources, career development, educational opportunities, cost savings, and more. Exhibitors at this year’s PRI Trade Show, for example, can take advantage of a comprehensive list of benefits that includes discounted booth space, which in most cases covers the cost of membership.

“PRI is laser-focused on supporting the motorsports industry,” said Meyer. “The PRI Show is a critical component of what we do. Membership will complement what takes place at the event by providing year-round legal support, advocacy, educational seminars, and more.”

Shortly after Meyer’s arrival at PRI in late spring 2020, the company launched a series of targeted programs to assist racing businesses and operations impacted by the pandemic. One was PRI’s Ambassador Program, an aggressive campaign aimed at helping race track operators navigate local, state, and federal rules required to reopen safely.

Then, in October, PRI announced the launch of its Road Tour—an unprecedented, two-and-a-half-month cross-country journey that took a van-load of content creators to the doorsteps of nearly 100 racing and performance shops, teams, tracks, and more. The result was an all-out media blitz that allowed dozens of motorsports companies large and small to tell their stories, reveal new products, share never-before-seen treasures, and ultimately bring the industry closer together.

“It was like PRI came to Magnuson and gave us all a big hug,” said Kim Pendergast, president of Magnuson Superchargers, about the PRI Road Tour, which will focus on major race events when it returns for 2021. “I don’t think we knew how much we needed that touch until it arrived.”

Exhibitor booth space applications for the 2021 PRI Trade Show, which include a sign-up option for PRI Business Membership, are available beginning March 15. Details for Trade Show attendee registration, PRI Individual Membership, and the PRI Road Tour will be announced at a later date.

To learn more, visit:

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Mourns Loss of Engine Building Icon Sonny Leonard

ALISO VIEJO, Calif. (January 11, 2021) – Performance Racing Industry (PRI) is mourning the loss of industry legend Sonny Leonard. The iconic engine builder passed away January 10 at the age 77, leaving behind an amazing legacy of innovation and success.

"Sonny Leonard's passing is a huge loss for the racing industry. He will be missed not only for his engine-building skills and knowledge but also for his good nature and charisma," said PRI President Dr. Jamie Meyer. "Our thoughts and prayers are with his family and friends and the entire motorsports community."

Leonard gained notoriety in the racing world thanks to his engine-building skills, which powered many racers to victories and championships in various drag racing categories, including Pro Nitrous and Pro Modified. His name also became synonymous with big-inch mountain motors due to his success in racing categories such as Mountain Motor Pro Stock and Top Sportsman.

In addition to using his ingenuity to power racers to success on the track, he used his engine-building prowess for charitable purposes, including the Sunnen Engine Charity Sweepstakes held every year during the PRI Show in Indianapolis. Leonard's donated engines in 2018-19 helped raise more than $220,000 for Victory Junction, a year-round camping facility in Randleman, N.C., for children ages six to 16 with chronic medical conditions or serious illnesses.

“It was such an honor to have the opportunity to work with Sonny Leonard and his team as they generously volunteered their time to build an engine each year for the Sunnen Engine Charity Sweepstakes,” said PRI Trade Show Director Karin Davidson. "PRI's condolences are with his family and team at Sonny’s Racing Engines."

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

MOTORSPORTS PROFESSIONALS PREPARE FOR RACE INDUSTRY WEEK

ALISO VIEJO, Calif. (December 2, 2020) – The motorsports industry’s annual Race Industry Week is set to take place online from December 9-12, with industry leaders and experts from throughout the world sharing the latest business practices, trends and strategies to help racing-related businesses adapt and thrive in today’s challenging environment.

While the industry typically gathers at the Indiana Convention Center during the week of the PRI Trade Show, this year’s Race Industry Week will take place entirely online. The program will consist of live presentations from the Race Track Business Conference and the ICMS Annual Congress, followed by three days of new educational seminars from PRI Education. The focus of PRI Education is to help racing-related businesses and professionals prepare for a successful 2021.

"PRI Education will feature exclusive seminars and learning opportunities with presenters who are eager to share their expertise," said PRI Editor Dan Schechner. "PRI's education seminars will give attendees an unparalleled online learning experience and valuable opportunities to connect with industry leaders."

PRI Education seminars will debut on PRI's YouTube channel, YouTube.com/PerformanceRacing, on December 10. During each premiere, attendees will be able to engage in real time with the presenter, who will be available to answer questions live. Scheduled seminars include:

  • The Road to Recovery: A Digital Marketing Game Plan for a Triumphant 2021 (speaker: Corey Perlman)
  • Search Engines' Impact on Your Performance Racing Products (speaker: Jason Dodge)
  • Refine & Re-imagine Your Brand (speaker: Mike Brown)
  • New Directions for Your Business in 2021 (speaker: Tom Shay)
  • The Secrets Your Web Visitors Are Keeping from You (speaker: Brian Lewis)
  • Five Tips To Creating An Effective Pricing Policy (speaker: Rich Barsamian)
  • Renewing and Retaining Sponsors with Proof of Performance Reports (speaker: Alex Striler)
  • Virtual Advantage: Lead the Pack with These Top Tips (speaker: Matt Episcopo)

PRI President Dr. Jamie Meyer will kick off Race Industry Week on December 9 as the keynote presenter for both the Race Track Business Conference and ICMS Annual Congress, two of the leading conferences in the motorsports industry. Meyer will share how PRI has adapted and innovated to help the racing industry reopen and stay in business during the Covid-19 pandemic, including launching the first-ever PRI Road Tour and PRI Ambassador Program.

Through the PRI Road Tour (PRI2020.com/RoadTour), content creators travel across the country visiting racing-related businesses over a two-month span. Millions of individuals have been reached through the resulting coverage, and new exclusive content from the PRI Road Tour will continue to be showcased during Race Industry Week.

With a focus on helping race tracks reopen and host events in the midst of the pandemic, the PRI Ambassador Program was an aggressive outreach campaign to help track operators navigate local, state and federal rules required to reopen. The campaign included legislative advocacy and representation, and ongoing education and support for track operators.

“Race Industry Week will allow us to continue to serve the industry with valuable content and information,” said Meyer. “As the environment continues to evolve, it becomes more and more important for businesses to stay up-to-date and prepare to pivot. Race Industry Week will provide businesses with knowledge, strategies and inspiration to succeed in the coming year."

For a complete schedule of Race Industry Week, visit PerformanceRacing.com/Education, and follow Performance Racing Industry on Facebook, Instagram , LinkedIn, and Twitter.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI ROAD TOUR GAINS SUPPORT FROM INDUSTRY GROUPS

ALISO VIEJO, Calif. (November 23, 2020) – Over a month after kicking off the first-ever PRI Road Tour, the content-creation bonanza has resulted in hundreds of high-quality race-related news pieces reaching millions of individuals. Featuring motorsports parts manufacturers, race tracks, and other performance-related businesses and professionals, the content has been featured on the PRI website and social media channels, as well as distributed through industry media partners, like SPEED SPORT TV.

The PRI Road Tour takes the PRI team directly to manufacturers, wholesalers, retailers, race teams and race tracks throughout the country over a two-month span, where production specialists collect, generate, and distribute professional content for the racing community. Designed to help increase awareness of the motorsports industry and the companies featured in the stories, the content is used across PRI’s channels, as well as made available and used by media outlets that want to support the industry by amplifying the news and information it gathers.

"The content produced during the PRI Road Tour is being developed by the world’s best photographers and videographers, and it's available for all media to use," said PRI President Dr. Jamie Meyer. "This amazing content resonates with the racing world, and media groups have begun to use it in its coverage of the racing industry."

To date, the content on PRI2020.com/RoadTour and across Facebook, Instagram, LinkedIn and Twitter has reached over 8.7 million individuals, generating more than 13 million impressions. Additional exposure has been generated from several media outlets, including Grassroots Motorsports, Power Automedia, and RACER. SPEED SPORT has also partnered with PRI to produce eight weekly episodes showcasing the best content from the PRI Road Tour, with well-known motorsports broadcaster Ralph Sheheen.

"The content produced by the PRI Road Tour crew is stellar, and we're excited for the opportunity to package it into a compelling, easily-accessed production," said Sheheen, who joined the PRI Road Tour during stops in North Carolina. "This partnership with PRI enables us to further support the racing industry by sharing their news and stories."

The PRI Road Tour kicked off October 10 at the Indiana Convention Center and has visited businesses in Indiana, Illinois, Michigan, Ohio, North Carolina, South Carolina and Georgia. The two-month PRI Road Tour will also stop in Texas and California. The enormous amount of content produced while on the Tour will continue to be published in the coming months, even after the conclusion of the PRI van traveling cross-country.

Journalists and reporters who would like to join the PRI Road Tour for any of its stops, or who want to use any of the produced content free of charge, can contact PRI Media Relations Manager Juan Torres, juant@performanceracing.com.

To learn more about the PRI Road Tour, visit PRI2020.com/RoadTour, email RoadTour@performanceracing.com, and follow Performance Racing Industry on Facebook, Instagram, LinkedIn, and Twitter.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

RACING INDUSTRY RALLIES BEHIND CANDIDATES IN GEORGIA RUNOFF ELECTIONS

ALISO VIEJO, Calif. (Nov. 17, 2020) – Performance Racing Industry (PRI) launched a voter campaign supporting pro-motorsports candidates in Georgia’s upcoming runoff elections for the U.S. Senate. Georgians are encouraged to back legislators who have demonstrated support for businesses and the racing industry by voting for Senator David Perdue and Senator Kelly Loeffler on January 5.

Runoff elections will be taking place for Georgia’s two U.S. Senate seats because no candidate received a majority of the votes earlier this month. The leading candidates from both races will face each other on January 5.

In the first race, incumbent Senator David Perdue, the Republican, will face off against Democrat Jon Ossoff. During his time in office, Sen. Perdue has been an ally of the racing industry. He is also a cosponsor of the Recognizing the Protection of Motorsports (RPM) Act , common-sense, bi-partisan legislation that will protect Americans’ right to convert street vehicles (cars, trucks and motorcycles) into dedicated racecars and the motorsports-parts industry’s ability to sell products that enable racers to compete.

In the other race, Republican incumbent Senator Kelly Loeffler will face Reverend Raphael Warnock, the Democrat. Senator Loeffler, who was appointed to serve in the Senate earlier this year, is running on a pro-business platform, including lower taxes and fair trade policies.

With hundreds of automotive-related businesses based in Georgia and more than 100 race tracks throughout the state, PRI is advocating for the racing industry by endorsing Perdue and Loeffler.

Additional details, including important election deadlines, registration links and details on how to request an absentee ballot, are available at PerformanceRacing.com/VoteRacing.

To contact PRI, interested members of the racing community are encouraged to visit PerformanceRacing.com or contact mail@performanceracing.com.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI EMBARKS ON FIRST-EVER ROAD TOUR

-- The cross-country campaign will visit dozens of motorsports companies over a two-month span while collecting, generating, and distributing content for the racing community --

ALISO VIEJO, Calif. (October 7, 2020) – Performance Racing Industry (PRI) is launching a new cross-country campaign to gather and share news and updates from dozens of racing-related businesses. Dubbed "The PRI Road Tour," the campaign is an all-out content creation bonanza that takes the PRI team directly to manufacturers, wholesalers, retailers, race teams, race tracks, and more, over a two-month span.

The PRI Road Tour, which begins October 10, will help manufacturers promote their products and services, and connect the worldwide racing industry by making more than 85 planned stops at motorsports businesses and facilities throughout the country, concluding on December 15. The PRI team will capture and share video, photos, and exclusive interviews highlighting the industry’s newest products, vehicles, races, and developments.

"If the industry can’t come to the PRI Trade Show in Indianapolis, then PRI is coming to the industry," said PRI President Dr. Jamie Meyer.

Traveling in the PRI Road Tour van, wrapped with the PRI logo, the team will conduct on-site interviews and curate content to share on PRI’s website and social platforms, as well as within its monthly magazine. PRI is also partnering with various media outlets, racers, influencers, and social media channels to further amplify the news and information it gathers.

PRI invites all motorsports companies to join the PRI Road Tour by submitting press releases, photos, videos, and other assets to RoadTour@PerformanceRacing.com to be included in the program. PRI will provide simple guidelines with minimal requirements to encourage widespread industry participation. Professional editors will have access to these submissions and generate content to be used on PRI’s channels, as well as shared with other media and influencers.

“The business of racing starts at PRI, and our goal is to support the motorsports industry by helping them spread the word about what they are doing,” Meyer said. “We’ve tapped into the world’s best photographers, videographers, and social media experts to develop content that will resonate with the racing world.”

The PRI Road Tour kicks off on October 10 in Indianapolis with video shoots at the Indiana Convention Center, speed shops, and popular attractions. The team will drive to Chicago on October 12 as it makes its way through Detroit, Cleveland, and cities in North Carolina, South Carolina, Georgia, Texas, Arizona, and California.

The PRI team is closely following local, state, and national health and safety guidelines as the Road Tour travels the country covering the business of racing.

To learn more about the PRI Road Tour, visit PRI2020.com/RoadTour, email RoadTour@performanceracing.com, and follow Performance Racing Industry on Facebook, Instagram, LinkedIn, and Twitter.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

2020 Performance Racing Industry Trade Show Update

ALISO VIEJO, Calif. (Sept. 14, 2020) – Performance Racing Industry (PRI) announced today that the 2020 PRI Trade Show will not be taking place as scheduled in December.

The announcement comes after months of working closely with the Visit Indy team, the Indiana Convention Center staff, and other Indianapolis officials to develop a plan for a safe and productive PRI Trade Show. Despite health and safety guidelines that would have been in place, mounting uncertainty related to the Coronavirus resulted in an environment that would not be conducive to a productive trade show.

"It is with great disappointment that we announce that the 2020 PRI Trade Show will not take place," said PRI President Dr. Jamie Meyer. "Our goal is to always do what is best for the motorsports industry, and PRI will continue to lead with business solutions for an ever-changing future."

The organization is committed to supporting motorsports parts manufacturers, resellers, racetracks, race teams, sanctioning bodies, media, and racers themselves, through legislative advocacy, training, and more.

Full refunds for PRI Trade Show exhibitor booth deposits will be issued.

Updates will be posted to performanceracing.com.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

New Coalition Advocates For Motorsports in New York

-- Proposal Calls for Immediate Safe Reopening of Race Facilities --

INDIANAPOLIS (August 25, 2020) – A new group, the New York Motorsports Coalition (NYMC), has been formed to raise awareness for the motorsports industry and advocate for racing in the state. Supported by Performance Racing Industry (PRI) and owners and operators of motorsports facilities, the coalition is committed to helping race facilities reopen and operate safely.

Under Governor Andrew Cuomo’s current New York Forward reopening plan, motorsports facilities may not open doors to spectators. As a result, New Yorkers must travel to neighboring states to enjoy racing, resulting in lost revenue for racetracks in the Empire State. In response, NYMC members have formulated a three-step plan to reopen racing to the public in New York.

Since joining PRI as President, Dr. Meyer has been focused on doing “what is right for the industry,” and he vowed that PRI will continue to do so as it pushes to host the 2020 PRI Trade Show.

PRI is encouraging racing enthusiasts and impacted businesses to contact Governor Cuomo in support of NYMC’s proposalhere.

“The safe resumption of racing with spectators would provide desperately needed economic stimulus to New York and a morale boost to its residents,” said PRI President Dr. Jamie Meyer. “As a New York native, I’m especially vested in working with PRI and the New York Motorsports Coalition to get the Empire State back on track and racing again.”

The NYMC’s three-step plan, which calls for a phased approach to reopening racetracks beginning this month, begins with 40 percent of a venue’s total capacity and reaches 100 percent by January 1, 2021. The plan can be found here.

State of New York Motorsports Opening Plan Summary

  • Beginning August 28 racetracks will be permitted at 40% of total venue capacity for spectator events. Masks and social distancing practices for participants and spectators.
  • Beginning September 19 through the 2020 season racetracks will be permitted to reopen at 70% of total venue capacity for spectator events. Masks and social distancing practices for participants and spectators.
  • Beginning January 1, 2021, entertainment venues (specifically racetracks) will be permitted to reopen at 100% of total venue capacity for spectator events. Social distancing practices for participants and spectators.

 

To contact PRI, interested members of the racing community are encouraged to visit PerformanceRacing.com or contact mail@performanceracing.com.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

2020 PRI TRADE SHOW UPDATE

-- PRI President Dr. Jamie Meyer gives the racing industry an update on this year's Show --

ALISO VIEJO, Calif. (Aug. 3, 2020) – Performance Racing Industry (PRI) President Dr. Jamie Meyer sent a letter to the racing industry today informing them of the status of the 2020 PRI Trade Show, scheduled for Dec. 10-12 at the Indiana Convention Center in downtown Indianapolis.

The letter, written personally by Dr. Meyer, is straight-forward and candid. In it, Dr. Meyer writes “I know you have a lot of questions and concerns right now, and I want to help answer those.” He makes clear that the 2020 PRI Trade Show is set to take place as scheduled in Indianapolis on Dec. 10-12, but that approval from the Marion County Health Department is required and pending.

Since joining PRI as President, Dr. Meyer has been focused on doing “what is right for the industry,” and he vowed that PRI will continue to do so as it pushes to host the 2020 PRI Trade Show.

"The PRI Government Affairs team has been focused on lobbying and working closely with federal, state, and local governments to get tracks back up and running," said Meyer. "The Ambassador Program will provide us with feedback and a good understanding of what track operators need in order for the advocacy team to successfully assist."

In the letter, Dr. Meyer points out that:

  • More than 940 exhibitors have registered for the 2020 PRI Show and are ready to display their racing products.
  • PRI is working closely with the Visit Indy team, the Indiana Convention Center staff, and other Indianapolis officials, including the Office of the Mayor of Indianapolis, to ensure a safe and productive trade show.
  • While the city of Indianapolis is currently at a Stage 4.5 through Aug. 27, the Visit Indy team has had great success gaining approval for events at the Indianapolis Convention Center, and the entire city of Indianapolis is preparing for this year's PRI Trade Show.
  • PRI is putting together a safety plan to obtain approval from the Marion County Health Department. The PRI safety plan includes the use of masks, hand sanitizers, health screening, and social distancing throughout the event.
To read the entire letter, click here.

Performance Racing Industry is committed to helping the racing community get through the challenges it currently faces due the Coronavirus pandemic. Providing the racing industry with a venue where they can conduct business safely, efficiently and productively is PRI's top priority.

Visit PerformanceRacing.com PerformanceRacing.com to learn more about PRI, as well as resources available to the racing community, legislative advocacy and representation information, updated information on guidelines and federal aid, a list of tracks that have reopened, and information on the PRI Track Promoter Helpline. Contact PRI at mail@performanceracing.com.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI's New Ambassador Program Helps Race Tracks Remain Open

-- Program ambassadors Gene Bergstrom, Tom Deery, and Frank Hawley are actively reaching out to track operators who need assistance --
-- Webinar series highlighting the latest information and resources available to track promoters will launch July 28 --

ALISO VIEJO, Calif. (July 22, 2020) – Performance Racing Industry (PRI) has launched a new program to help track promoters navigate evolving and often confusing local, state, and federal rules that will allow them to keep their tracks running. Through the Ambassador Program, PRI is actively reaching out to track operators throughout the country to help them reopen and host events.

"Race tracks play a vital role within the industry, so it's imperative that we help them reopen as soon as possible," said PRI President Dr. Jamie Meyer. "With the PRI Ambassador Program, we’ve teamed up with Gene Bergstrom, Tom Deery, and Frank Hawley to embark on a nationwide outreach campaign. We are committed to connecting with and helping as many tracks as possible."

The Ambassador Program is part of PRI’s dedication to helping the racing industry return to business following the COVID-19 shutdown. Other resources, which include updated legislative advocacy and representation, updated information on guidelines and federal aide, and a list of tracks that have reopened, are available at PerformanceRacing.com. Track operators are also encouraged to contact the PRI Track Promoter Helpline (202-794-8279; racinghelp@performanceracing.com) for help in keeping their race tracks open.

"The PRI Government Affairs team has been focused on lobbying and working closely with federal, state, and local governments to get tracks back up and running," said Meyer. "The Ambassador Program will provide us with feedback and a good understanding of what track operators need in order for the advocacy team to successfully assist."

In addition to outreach from Bergstrom, Deery, and Hawley, the Ambassador Program will include a webinar series at 1 p.m. EST on July 28 to discuss topics currently affecting track promoters throughout the country. Track operators, sanctioning bodies, racers, and builders who would like to learn more about PRI's efforts and resources and the ambassadors' experiences helping tracks reopen can register for the webinar here.

Visit PerformanceRacing.com to learn more, or contact PRI at mail@performanceracing.com.

To contact PRI, interested members of the racing community are encouraged to visit performanceracing.com or contact mail@performanceracing.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Relaunches Website To Better Serve Racing Industry Ahead of 2020 Trade Show

Improved user experience enables visitors to easily navigate site and access resources.

ALISO VIEJO, Calif. (July 16, 2020) – Performance Racing Industry (PRI) has relaunched its website, PerformanceRacing.com, to better serve the racing industry. The new site enables visitors to easily access information about PRI's latest industry efforts and resources, the annual PRI Trade Show, and its monthly publication PRI Magazine.

“It was critical for us to update the PRI website in order to improve the user experience and to allow all users to more easily access the specific tools and resources they need to do business,” said PRI Marketing Manager Jon Shakill. “Making the site easier to navigate and optimized for mobile helps extend the PRI brand as a key industry resource whether at home, at the track, or at the Show.”

The website relaunch is part of PRI’s efforts to help the racing industry remain open and return to business during the COVID-19 pandemic. Among the resources available to the racing community at PerformanceRacing.com are legislative advocacy and representation information, updated information on guidelines and federal aid, a list of tracks that have reopened, and information on the PRI Track Promoter Helpline.

"This new website will help PRI increase engagement with the motorsports community and better represent its interests," said PRI President Dr. Jamie Meyer. "Supporting the racing industry is our foremost priority, and the site is a vital tool to provide the industry with the latest news and resources available to help them succeed in their racing endeavors."

Visit PerformanceRacing.com to learn more, or contact PRI at mail@performanceracing.com.

To contact PRI, interested members of the racing community are encouraged to visit performanceracing.com or contact mail@performanceracing.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Joins New Mexico Coalition Urging for Motorsports to Safely Resume Statewide

Performance Racing Industry has joined the New Mexico Motorsports Coalition in urging lawmakers to allow motorsports to safely resume statewide.

INDIANAPOLIS (June 11, 2020) – The New Mexico Motorsports Coalition (NMMC), a group comprised of racing facilities in New Mexico, along with racing related businesses and professionals, including Performance Racing Industry (PRI), has submitted a four-step, one-year plan to Governor Michelle Lujan Grisham that would allow motorsports to safely resume statewide.

Under Governor Lujan Grisham’s current reopening plan, mass gatherings are limited to five individuals and recreational facilities must remain closed. New Mexicans must travel to neighboring states in order to enjoy racing, resulting in lost revenue for racetracks within the state.

“PRI is committed to ensuring the resumption of racing in New Mexico and nationwide, which would provide desperately needed economic stimulus and a morale boost to Americans,” said PRI President Dr. Jamie Meyer.

PRI is encouraging racing enthusiasts and impacted businesses to contact New Mexico’s leaders in support of NMMC’s proposal at the following link.

PRI also has up-to-date information on the status of Motorsports by state listed on its website.

To contact PRI, interested members of the racing community are encouraged to visit performanceracing.com or contact mail@performanceracing.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Dr. Jamie Meyer to lead the Performance Racing Industry as President of PRI

INDIANAPOLIS (May 21, 2020) – Dr. Jamie Meyer has taken the role of President of the Performance Racing Industry (PRI) trade show and media company, effective this week. Meyer, who has a long and storied history in motorsports and racing, will lead the PRI team in increasing engagement and support for the industry through enhanced programs and services for the motorsports community.

“In addition to providing the industry with world-class trade events and publications, PRI is committed to enhancing resources, advocacy and representation for the motorsports industry,” said Chris Kersting, president and CEO of SEMA. “Dr. Jamie Meyer will be instrumental in leading the team. He has great knowledge and understanding of racing businesses, teams and drivers, and he will be a valued leader to help motorsports and the industry grow.”

Meyer leaves a very successful 15-year career at General Motors, where he served as the Advanced Performance Parts Program Manager, the Performance Marketing Manager, as well as several marketing and advertising roles for Chevrolet, Cadillac, GMC and Buick.

“I have always enjoyed sportsman motorsports,” said Meyer. “I was influenced early on by local circle track racers and that lead to a fascination of fast street cars and drag racing. I am looking forward to bringing that passion and energy to the PRI community and working with an already established team of industry leaders.”

Meyer led the revival of the COPO Camaro, E-ROD crate engine, LSX race block and engine family, and initiated such events as the Chevrolet Performance US Nationals, LSX Shootout, and sponsorship of the NMCA series of drag races. Meyer was also instrumental in onboarding the Force Family to Chevrolet as well as multiple marketing activities with NASCAR drivers.

Most recently, Meyer developed the performance parts and racing parts strategy for all General Motors vehicles including their full-size truck lineup, C8 Corvette, current Camaro models, and the coming portfolio of battery electric vehicles. Meyer’s marketing efforts include the development of multiple websites, national advertising campaigns, trade show strategy development, and the formation of the social media suite of offerings from Chevrolet Performance.

Meyer began his racing career in upstate New York when he formed Mom’s Racing, a non-profit drag racing sanctioning body designed to give street racers a safe alternative at their local drag strips. Meyer’s drag racing efforts continued with Fun Ford Weekend, World Ford Challenge, and support for the formation of the National Mustang Racers Association (NMRA). He served as the lead announcer, racer relations, as well as a freelance contributor with hundreds of published articles.

Based in Indianapolis, Meyer will lead efforts to establish a new office and permanent presence in the area as he serves and engages the racing community, develops programs and services for the motorsports industry, and continues to lead the PRI trade show, one of the top 40 trade events in the United States.

To contact PRI, interested members of the racing community are encouraged to visit performanceracing.com or contact mail@performanceracing.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI’s Annual Motorsports Report Reveals Strength Among Retailers

Nearly 90% of companies experienced growing or steady sales in the previous year, according to a recent survey of businesses representing all forms of racing.

ALISO VIEJO, Calif. (March 12, 2020) – Motorsports retail sales either increased or held steady for 90% of businesses over the previous 12 months, according to Performance Racing Industry’s (PRI) Racing Business Survey, an annual research report that provides information on growing markets, investments, sales, and marketing strategies, among other insights.

Despite uncertainty about regulatory changes and trade policies, including tariffs on imported goods, the state of the racing industry remains strong. Companies surveyed reported that both their customer base and gross sales had either grown or remained steady in 2019.

“PRI’s Racing Business Survey provides unique insight into the current state of motorsports retail companies and their practices over the last 12 months,” said PRI Marketing Manager Jon Shakill. “It is a valuable tool to help identify and understand the needs of key businesses in the racing industry.”

This exclusive survey, which was conducted in late 2019 and published in the March 2020 issue of PRI Magazine, covers US-based engine builders, fabricators, dealers, machinists, tuner/installers, service/repair and race prep shops. Thousands of businesses representing all forms of motorsports were contacted.

Companies surveyed reported that over 50% of their customer base comes from the drag racing and street/strip (or high-end street performance) market segments. In addition to bringing in the lion’s share of business for many shops, these market segments also represent their fastest growing categories.

Additional findings include:

  • More than half of motorsports retailers haven’t built a website to promote their business or sell parts online; however, almost 60% use some type of social media to draw attention to their products or services.
  • The most popular site used to market products is Facebook, with 98% of companies on social media using this channel.
  • Nearly 70% of racing companies invested in new machinery in the last one to three years.
  • Despite a continued rise in online sales, only 33% sell online. Out of the 67% who don’t sell online, 78% have no plans to do so in the future.
  • Many business owners are hesitant to hire staff due to the difficulty in finding qualified candidates.

 

“The findings in this report indicate there is still ample opportunity for growth within the motorsports retail sector,” added PRI Magazine Editor Dan Schechner. “PRI will continue to provide usable data and best practices to help these businesses position themselves for sustained success, both today and in the months and years to come.”

To learn more about current trends and business practices in the racing retail industry, access the Racing Business Survey report in the March 2020 issue of PRI Magazine.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Speakers Wanted For 2020 PRI Trade Show

Industry leaders can apply now to share their expertise with attendees at the world’s premier auto racing trade show.

ALISO VIEJO, Calif. (February 25, 2020) – Performance Racing Industry (PRI) is seeking industry leaders to share their professional expertise with attendees at the 2020 PRI Trade Show, set for December 10-12 at the Indiana Convention Center in downtown Indianapolis. Potential speakers with experience in sponsorship, sales, marketing, branding, content development, engine and chassis technology, and more can apply now at performanceracing.com/speakers.

The PRI Show is the world’s premier auto racing trade event, which annually attracts 70,000 attendees representing all forms of motorsports from across the US and over 70 countries. Through the Show’s education program, PRI promotes engagement and connectivity between race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers and media who attend the Show to learn about emerging industry trends and the latest racing technology.

“These seminars are part of our mission to provide best practices in motorsports business and technical education to the racing industry,” said PRI Trade Show Director Karin Davidson. “By supporting and educating motorsports businesses and racers, we help foster and build the racing community.”

Topics of interest for the 2020 PRI Show include, but are not limited to: Sponsorship, Branding, Digital Marketing, Finding Qualified Employees, Inventory Management, eCommerce, Increasing Cashflow, Engine Technology, CNC Machining, and Electronic Fuel Injection/Tuning.

“PRI’s education program has evolved in recent years to encompass the growing and changing racing industry,” said PRI-SEMA Senior Director of Education Zane Clark. “Racing experts and professional speakers who can focus on industry issues and not a specific company position or agenda are encouraged to submit a proposal.”

Potential speakers have until March 31 to submit an application at performanceracing.com/speakers. Final speaker selections will be made by June 2020. For more details, contact Zane Clark at zanec@sema.org or 909-978-6743.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Racing Industry Prepares for 2020 PRI Show

Applications for booth space available now

ALISO VIEJO, Calif. (January 30, 2020) – Racing industry suppliers can now apply for exhibit space at the 2020 Performance Racing Industry (PRI) Trade Show by visiting prishow.com/exhibit. Taking place December 10-12 at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, the 2020 PRI Trade Show brings industry members together for three days of business, networking, education, training, and more.

"The PRI Trade Show is where the racing industry gathers to do business,” said PRI Trade Show Director Karin Davidson. "Manufacturers are able to conduct business with key decision makers and get their products into the all-important racing distribution pipeline. Buyers from all over the world come in search of the latest engine parts, suspension components, data acquisition, safety gear and more.”

Now in its 33rd year, the PRI Show attracts 1,200 exhibiting companies and 70,000 attendees representing all forms of racing from across the US and 70 countries, including professional race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers and media.

“We exhibit at PRI because it is absolutely guaranteed that we are going to be in front of the largest gathering of our target customers, anywhere in the world,” said Jason Levitt of Full Spectrum Power. “There is no other opportunity even remotely close to PRI, in being able to put yourself in front of thousands of your target customers. This is a place where you can meet anyone in the racing industry, and talk with them face-to-face.”

New companies that submit space applications before May 8, 2020, will be added on a first-come-first-served basis after the initial plotting of returning exhibitors in June. In addition to the Indiana Convention Center, the indoor exhibit area on the field at Lucas Oil Stadium provides additional space for the Show’s expansive display of state-of-the-art race trailers, haulers and motor coaches. In all, the PRI Show covers 950,000 gross square feet of floor space, which is just part of what makes it the world’s largest professional racing trade show.

To apply for booth space at the 2020 PRI Show, visit prishow.com/exhibit or call 949-499-5413.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Record Number of Discounts and Specials Offered at 2019 PRI Show

Attendees can take advantage of special deals and services available exclusively at the world’s premier racing trade show.

ALISO VIEJO, Calif. (December 2, 2019) – Racing industry professionals who attend the 2019 Performance Racing Industry (PRI) Trade Show can take advantage of special discounts offered by exhibitors exclusively at the world's premier auto racing trade event. A record number of PRI Show Specials have already been announced online at www.pri2019.mapyourshow.com/8_0/explore/specials.cfm, and more are expected before the official start of the Show.

More than 40 PRI Show Specials, among them special pricing, extensive discounts and free products and shipping, are currently offered by exhibitors for the Three Biggest Business Days in Racing, taking place December 12-14, 2019, at the Indiana Convention Center in downtown Indianapolis.

Attendees can connect with company reps onsite to make an informed decision, and can see some of the products in action at company booths. Featured areas like Machinery Row is where the world’s top precision automotive machining equipment can be found side by side, wired for live demonstrations on actual race parts. Located in the Yellow Hall, Machinery Row is a must-see for any professional race team, race engine builder, or race fabricator, interested in the latest in CNC machining centers, fabrication and welding equipment, parts cleaning systems, dynamometers and more.

“The PRI Show is the only event where you can see live demonstrations of equipment, talk to industry experts about the latest technology and products in the industry, and take advantage of special pricing and discounts in a single location,” said Davidson. “Combined with our exclusive PRI Education program and other unique features, including the popular Featured Products Showcase and trailer exhibits on the field of Lucas Oil Stadium, the 2019 PRI Show is truly a unique and special business opportunity.”

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation, and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, the PRI Show encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Mobile App Enables Show Goers To Maximize Their Time At The 2019 PRI Trade Show

The ultimate PRI Show planning tool is available now for free at pri2019.com/mobile

ALISO VIEJO, Calif. (October 28, 2019) – The official 2019 Performance Racing Industry (PRI) Trade Show mobile app is now available for download at prishow.com/app. The free app helps attendees get the most out of their experience at the Three Biggest Business Days in Racing, taking place December 12-14, 2019, in Indianapolis, by providing a complete listing of exhibitors, seminars, VIP appearances, Show specials and more.

New for 2019, the mobile app includes a preview of products that will be entered into the popular Featured Products Showcase, which this year will be housed inside the Lucas Oil Stadium Exhibit Hall. It also highlights Exhibitor Show Specials, exclusive deals offered by exhibitors only at the PRI Show.

“The 2019 PRI Show mobile app is the most comprehensive tool available to help attendees plan and maximize their time at the Show,” said PRI Trade Show Director Karin Davidson. "We encourage attendees to download the app now so they can stay up to date with everything happening at the Show and the specials that are continually added by exhibitors through their online dashboard."

The 2019 PRI Show mobile app allows users to:

  • Search the Show for exhibitors by name or product category
  • Search all events and PRI Education seminars by name, date, speaker and track
  • Search all exhibitor seminars by exhibitor, seminar title, date/time and location
  • View the interactive Show floor plan
  • Create a “must see” list of exhibitors
  • Organize their schedule for the Show
  • Add special events to their agenda
  • Access the online PRI Show Planner and all of its features
  • See details for dining and entertainment options, transportation, and parking in downtown Indianapolis through the Visitor’s Guide to Indy feature
  • See feeds of the official PRI Show social media accounts, including Facebook, Twitter, YouTube, Instagram and LinkedIn

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

“Professional outreach and youth engagement are essential to the growth of the motorsports industry,” added Clark. “It’s important to get them excited about careers in racing and performance.”

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

2019 PRI Trade Show Highlights Career Opportunities in Racing

PRI Education and associated programming at the annual Trade Show in Indianapolis will offer seminars, networking events and more for hundreds of aspiring industry professionals.

ALISO VIEJO, Calif. (September 16, 2019) – Young professionals and students interested in a career in motorsports can learn about the many paths available in racing through exclusive programs offered at this year’s Performance Racing Industry (PRI) Trade Show, held December 12-14 at the Indiana Convention Center in Indianapolis.

“The PRI Trade Show is the epicenter for motorsports business and provides the perfect backdrop to get attendees excited about careers in racing and performance,” said Zane Clark, SEMA-PRI Senior Director of Education. “The Show and the opportunities available to connect with industry leaders creates an unparalleled learning experience.”

Included in an expanded PRI Education Program at the 2019 PRI Show, the all-new Opportunities in Racing seminar will cover various career paths and options in motorsports, from wrenching to reporting and all points in between. PRI Editor Dan Schechner will moderate an esteemed panel of speakers that includes Clark, Trent Schanen (Performance Instruction & Training), Alan Reinhart (NHRA), and David Hakim (Mopar).

A Student Breakfast and Career Day (Friday, December 13, from 8-10 am in Sagamore 3) will provide high school and college students with a rare opportunity to connect with established motorsports professionals and businesses exhibiting at the PRI Show. During the Breakfast, hundreds of students will hear from noted industry professionals on their career experiences and how they got to where they are. Students will then have an opportunity to meet with representatives from exhibiting companies to learn firsthand about job openings and internship programs.

Additionally, Show goers can witness high school students from around the country compete for a national championship in the fast-paced Hot Rodders of Tomorrow engine build competition. The program is the culmination of a year-long contest between high schools to see which team can disassemble and reassemble a small-block engine with aftermarket components in the fastest time.

“Professional outreach and youth engagement are essential to the growth of the motorsports industry,” added Clark. “It’s important to get them excited about careers in racing and performance.”

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Grand Opening Breakfast to Showcase Don Schumacher Racing Team

Six top drivers will take part in the exclusive event to kick off the 32nd annual Performance Racing Industry Trade Show in Indianapolis.

ALISO VIEJO, Calif. (September 3, 2019) – Don Schumacher Racing (DSR) drivers Antron Brown, Leah Pritchett, Ron Capps, Jack Beckman, Matt Hagan, and Tommy Johnson Jr. will help kick off the 2019 Performance Racing Industry (PRI) Trade Show as special guests for the Grand Opening Breakfast on Thursday, December 12.

Offered exclusively for PRI Show attendees, the event features a live talk show-style program served up alongside a catered breakfast to some 3,000 industry professionals in the Indiana Convention Center’s Sagamore Ballroom just prior to the start of the three-day trade-only Show.

Emcee Ralph Sheheen of SPEED SPORT will lead a lively and entertaining discussion with the DSR team that is expected to include personal stories and accomplishments on and off the race track.

"It is an honor to have all seven Don Schumacher Racing drivers join us at the Breakfast and help kick off another amazing PRI Show," said Karin Davidson, PRI Trade Show Director. "The drivers, along with new host Ralph Sheheen, will make for a very entertaining and unique Breakfast."

DSR team members scheduled to appear at PRI are among the most accomplished drivers in drag racing today:

  • Antron Brown: The three-time Top Fuel world champion has scored 66 wins in 123 finals rounds during a professional career that began with a successful stint in Pro Stock Motorcycle.
  • Leah Pritchett: The talented competitor closed out her second full season as a DSR driver in 2018 with the Factory Stock Showdown Series championship and a top-five finish in the Top Fuel class.
  • Ron Capps: The 2016 Funny Car champion ranks second in the class with 63 event wins. He has also scored a victory in Top Fuel, becoming one of only 16 drivers in history to win in both classes.
  • Jack Beckman: The Funny Car racer scored a Super Comp championship before moving up to the professional classes, where he has 28 wins and earned the 2012 Funny Car championship.
  • Matt Hagan: A two-time Funny Car world champion (2011, 2014), he has 31 career victories in 58 final rounds. He also was the first Funny Car racer to break the 3.8-second barrier and reach 335 mph.
  • Tommy Johnson Jr.: He has competed in seven NHRA categories, including Top Fuel and Funny Car, recording 19 wins in 52 career final rounds.

Doors to the Sagamore Ballroom will open at 7 a.m., and the program will begin at 7:45 a.m. PRI attendees are admitted to the Breakfast free of charge, but guests are advised to arrive early, as seating is available on a first-come, first-served basis..

Held December 12–14 at the Indiana Convention Center in Indianapolis, the 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Industry Leaders, Experts Announced For 2019 PRI Show Education Program

Seminars scheduled for this year’s Trade Show in downtown Indianapolis will cover sales & marketing, business operations, international trade, opportunities in racing, sanctions & tracks, and technical education.

ALISO VIEJO, Calif. (August 15, 2019) – Speakers and presenters taking part in this year’s Performance Racing Industry (PRI) Trade Show Education program represent a who’s who of industry experts and top performers on the track, in the shop, and behind the businesses that specialize in race parts and services.

Attendees of the 2019 PRI Show, set for December 12–14 at the Indiana Convention Center in Indianapolis, will have more opportunities than ever to pick up valuable tips and takeaways during an expanded seminar lineup covering a wide range of topics—from sales and marketing strategies to finding and hiring qualified employees to best practices in race track operations and much more. In fact, included among this year’s expanded educational programming are several technical seminars focused on race engine technology, a roundtable with top sanctioning body representatives, a panel discussion featuring top female drivers, and more than a dozen business-focused sessions guaranteed to help racing professionals boost their operations ahead of the 2020 season.

“The quality and quantity of educational programming offered at this year’s PRI Trade Show is nothing short of extraordinary,” said PRI Editor Dan Schechner. “PRI Education has put together an incredible lineup of top-flight presenters and panelists in order to deliver unprecedented value for Show attendees and exhibitors. Regardless of the business or racing segment you’re involved in, we guarantee you’ll come out of our seminars more informed and better prepared for future success.”

With more to be announced in the coming months, speakers scheduled to participate in this year’s PRI Education program include:

  • Engineer and author David Vizard: With more than 30 automotive books and 4,000 magazine articles, Vizard is one of the world’s most widely published automotive writers. His technical seminar will offer insights and lessons from Vizard’s 50 years of engine customization.
  • Lake Speed Jr. of Driven Racing Oil: Speed, a certified lubricant specialist, plans to discuss the latest evolutions in oils and fuels as they relate to direct injection engines, diesel engines, modern engines, and vintage engines.
  • Darin Morgan of Reher-Morrison Racing Engines: In his seminar on key advances in modern cylinder and port design, Morgan will go in-depth on how efficiency has increased power over the years while uncovering the pitfalls associated with this technology.
  • Jason Enders of RE Suspension and Gary Crooks of Port City Racecars: Enders and Crooks team up to present a seminar on bump stops and provide the necessary working knowledge to help teams better understand their race cars. Attendees will learn about the latest technology that short track asphalt racers are using to push the envelope.
  • Jeanette DesJardins of Car Chix and Crank It Media will moderate an all-female panel that includes racing standouts Natalie Decker, Lea Ochs, and Sarah Burgess discussing opportunities for women in motorsports. Attendees will hear about their challenges, triumphs and lessons learned, and better understand how to market to, engage with, and raise awareness among young women interested in pursuing motorsports as a career.
  • NHRA Announcer Alan Reinhart: Reinhart will lead a roundtable featuring representatives from ARCA, NASA, IMCA, NMCA/NMRA, and other race sanctioning bodies discussing a range of topics at the forefront of motorsports today, such as controlling costs, technical specs, and rules enforcement.

This year’s PRI-sponsored seminars, which are presented free of charge for all registered Show attendees and exhibitors, will be broken out by tracks—Sales & Marketing, Business Operations, International, Opportunities in Racing, Sanctions & Tracks, and Technical Education. All sessions are 60- to 90-minutes long and will take place in the Convention Center’s upstairs meeting rooms during all three days of the Show in the Convention Center’s upstairs meeting rooms. More information on specific seminar times, dates and locations is available at prishow.com/education.

The 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

2019 PRI Trade Show Offers New Features, Programs, Exhibit Areas

The 2019 Performance Racing Industry Trade Show will provide attendees with more and greater educational and business opportunities than ever before.

ALISO VIEJO, Calif. (August 8, 2019) – With new features, an expanded exhibit area, and the most comprehensive educational and technical seminar program in its 31-year history, racing professionals won’t want to miss the 2019 Performance Racing Industry (PRI) Trade Show.

A host of new features and amenities are designed to make it easier for attendees to navigate and conduct business at the PRI Show, as well as provide them with the latest innovations and information the industry has to offer.

“The race industry is constantly changing, and we strive to evolve with those changes,” said PRI Trade Show Director Karin Davidson. “We’ve innovated and are excited about what’s new at the 2019 PRI Trade Show. We’re confident that the upcoming show will provide motorsports professionals with the best opportunity to advance their businesses and careers.”

Among the highlights of the 2019 PRI Trade Show are:

  • This year’s Show will expand onto the field of Lucas Oil Stadium for the first time ever, allowing trailer exhibitors to showcase their product lineups alongside their booths to attendees who are shopping for a race trailer, motorcoach, hauler, or toterhome. By moving the trailer exhibits directly onto the field, the popular Featured Products Showcase, which gives exhibitors an opportunity to further highlight their products and increase connectivity with buyers and media, will move into the exhibit halls of Lucas Oil Stadium. These two moves will also allow for the addition of a second coat check and Pit Stop Café concession area in the Lucas Oil Stadium corridor to accommodate attendees who visit the new exhibit areas. “These new exhibit areas give buyers and media the ability to see the latest trailers and hottest products in the industry easily in one central location,” said Davidson. “It’s a good way for attendees to maximize their time at the Show, easily identify the exhibitors that appeal to them, and have more time to take part in all of the programs available during the Three Biggest Business Days in Racing.”
  • The PRI Show Education Program has expanded in 2019, giving Show goers more opportunities than ever to learn valuable strategies, insights, and solutions in exclusive seminars on a variety of subjects. To facilitate attendance, a new PRI Education sign-up page has been integrated into the PRI Trade Show’s attendee registration process and online in your Map Your Show planner.
  • The PRI Show annually attracts buyers and media from over 70 countries. In order to provide added value and opportunity for overseas attendees to conduct business, an expanded International Center will be housed inside the Indiana Convention Center’s 500 Ballroom. This area will feature private meeting rooms, free Wi-Fi, printer access, and interpreters from several countries who are available by appointment at no charge to assist during meetings. Additionally, a new PRI International Trade Roundtable, part of the expanded education program, will feature overseas dealers and distributors representing key motorsports markets across the globe discussing international racing trends and business opportunities.
  • Ralph Sheheen, president and co-founder of SPEED SPORT, will leverage his passion for and knowledge of motorsports in his role as the new host of PRI’s Grand Opening Breakfast, which serves as the Show’s traditional kickoff. Sheheen is the Breakfast’s first new host in 10 years, and he’ll lead the program while industry professionals enjoy a hot breakfast before the start of the PRI Show. “In addition to these expansions and enhancements, the 2019 PRI Show continues to be the place to see the latest industry innovations throughout the Show floor and in exhibit areas that are unique to the PRI Show, such as Machinery Row,” said Davidson. “This year’s Show will be truly unique and one you don’t want to miss.”

Held December 12-14 at the Indiana Convention Center in Indianapolis, the 2019 PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Featured Products Showcase Provides Unbeatable Exposure For 2019 PRI Trade Show Exhibitors

The 3rd annual Showcase will be housed in a new location and offer unmatched opportunities for product and brand awareness.

ALISO VIEJO, Calif. (July 22, 2019) – Due to the overwhelmingly positive response since its introduction, the Performance Racing Industry Trade Show’s Featured Products Showcase will return for a third year in 2019, providing exhibitors with unmatched opportunities to boost their products and brand awareness before, during and after the world’s premier event for motorsports professionals.

Exhibitors that sign up now at prishow.com/featuredproducts will secure their spot in the Featured Products Showcase’s new location inside the Lucas Oil Stadium (LOS) Exhibit Hall, a high-traffic area that will increase connectivity with buyers during the Three Biggest Business Days in Racing, which take place December 12-14 at the Indiana Convention Center and LOS in Indianapolis. Exhibitors can enter an unlimited number of products into the Showcase, and entries are accepted on a first-come, first-served basis, so exhibitors are encouraged to enter their products now.

"The return on investment afforded by the Featured Products Showcase has made the program a can’t-miss for exhibitors who want to increase their exposure with buyers and media at the PRI Show,” said PRI Trade Show Director Karin Davidson. “Because of its popularity, the Showcase has expanded into the new Lucas Oil Stadium Exhibit Halls, which are connected to the Indiana Convention Center and easily accessible from the parking lot.”

By signing up now for the Featured Products Showcase, exhibitors will receive pre-Show exposure that includes product descriptions and photos that are accessible through the Show on prishow.com and all of PRI’s social networks. Participants also receive promotional carpet signage at the exhibitor’s booth, signage with product description at the Showcase, professional photography of the entered products on-site for future use by the exhibitor, and exposure in PRI’s online exhibitor search feature and in the exhibitor's floor plan listing.

New for this year, each product’s location within the Featured Products Showcase will be highlighted in an interactive map on My Show Planner, an online feature that is part of the interactive floor plan and used by attendees and media to map out the PRI Show exhibitors that are specific to their business or audience.

“Because of its size, actually seeing everything at the PRI Show can be challenging, especially for media members who work the Show alone. So, since its inception a few years ago the Featured Products Showcase has been a must-visit area for me,” said Diesel Power Editor-in-Chief KJ Jones. “The Featured Products Showcase is a huge benefit to manufacturers, buyers and media attending the show. I look forward to checking it out every year because it gives visitors a better opportunity to see the products up-close and obtain detailed information about them.”

As part of the Showcase experience, PRI officials will once again host international media from key regions of the world to participate in the Global Media Awards program. Participating journalists will select 10 Featured Products Showcase products that are likely to be well-received in their home country. The winning exhibitors are then invited to attend a special reception in the Indiana Convention Center to receive their award and meet the international journalists. Last year, 70 Global Media Awards were presented for 53 different Showcase products.

“The Featured Products Showcase is a must for exhibitors who want to substantially increase their brand and product exposure at the PRI Show,” added Davidson. “This can be further enhanced by taking advantage of all the promotional opportunities available.”

Among the available upgrade options are a product placement with description in the Featured Products Showcase Preview section of the November 2019 issue of Performance Racing Industry Magazine, which also serves as the official Show Guide. Photos of products will be included if participants supply images by September 9. Additionally, featured products will be included in the post-Show coverage within PRI Magazine’s February 2020 issue.

To learn more about the Featured Products Showcase, or to submit products, log on to prishow.com/featuredproducts.

This year’s PRI Trade Show, held December 12-14 at the Indiana Convention Center in Indianapolis, will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Announces Expanded Education Program For 2019 Trade Show

More than two dozen free seminars will provide attendees with invaluable insights and strategies for success in today’s competitive marketplace

ALISO VIEJO, Calif. (July 16, 2019) – Attendees at the 2019 Performance Racing Industry (PRI) Trade Show will have more opportunities than ever to learn valuable strategies, insights and solutions on a variety of subjects when the world’s premier motorsports trade show comes to Indianapolis in December.

Over two dozen seminars broken out by tracks including Sales & Marketing, Business Operations, International, Opportunities in Racing, Sanctions & Tracks, and more will provide vital information for motorsports professionals of all stripes—engine builders, speed shop owners, fabricators, machinists, tuners, race team members, sanctioning body and track officials, and media—during the Three Biggest Business Days in Racing.

“In a continued effort to deliver more value for Show goers, PRI Education has more than tripled for 2019 with seminars taking place before and during Show hours,” said SEMA-PRI Senior Director of Education Zane Clark. “Our focus is on delivering best-in-class opportunities to learn up-close from industry leaders and experts on a number of hot-button topics across multiple education tracks. We want racing businesses to improve their performance on and off the track.”

New for 2019, a PRI Education sign-up page has been integrated into the PRI Trade Show’s attendee registration process. This page provides a comprehensive list of all PRI Education sessions currently offered during the Show, December 12-14, at the Indiana Convention Center in downtown Indy.

“The lineup of expert presenters and industry leaders set for this year’s program is unlike anything that’s ever been offered at PRI,” said PRI Editor Dan Schechner. “Sign-up is quick and convenient, and we encourage attendees to take advantage of these exclusive—and free—opportunities to elevate your operations ahead of the 2020 racing season.”

In addition to complimentary sessions offered through PRI Education, a number of conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, will provide invaluable insight and business opportunities in and around the Convention Center during Race Industry Week, which begins Monday, December 9.

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over the world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Trade Show Attracts Motorsports Professionals From Across The Globe

Product innovations, supply partners, business conferences and networking opportunities draw overseas attendees to Indianapolis in December

ALISO VIEJO, Calif. (July 11, 2019) – Motorsports professionals from all over the world will discover the newest racing and performance products, hear from leading experts, and connect with industry professionals during the 2019 Performance Racing Industry (PRI) Trade Show, held December 12-14 at the Indiana Convention Center in Indianapolis. With a vast array of exhibitors, expanded educational program, and dedicated international business center complete with interpreters, the PRI Show provides incredible value and opportunity for overseas attendees.

"Thousands of industry members from more than 70 countries attend the PRI Show every year to see the hottest products, newest technology, and latest trends in racing," said PRI Trade Show Director Karin Davidson. "Because of this worldwide appeal, the Show offers plenty of services to further facilitate international communication, business and exposure.”

New for 2019, the Show’s International Center inside the Indiana Convention Center’s 500 Ballroom will feature private meeting rooms, free Wi-Fi, printer access, and interpreters from several countries who are available by appointment at no charge to assist during meetings.

The Global Media Awards program returns for a second consecutive year, too, to give PRI Show exhibitors increased international exposure. As part of the program, international media from key regions of the world will identify Featured Products Showcase entries that are likely to be well-received in their home country. Journalists will then have an opportunity to meet with the winning parts manufacturers during an International Reception at the Show.

Also taking place at the PRI 2019, the International Council of Motorsport Sciences’ (ICMS) Annual Congress brings the worldwide motorsports community together for two days to learn about the latest innovations and advances in scientific research on human performance and safety in racing. Nearly a dozen industry experts will discuss various motorsports safety-related topics, including Motorsport Circuit Design and Construction, Track Medical Services from an International Perspective, and Drivers with Disabilities, among others.

All new for 2019, PRI’s International Trade Roundtable, part of the PRI Show’s expanded education program, will feature overseas dealers and distributors representing key motorsports markets across the globe discussing international racing trends and business opportunities. Attendees will learn about exports, shipping and communication, and gain strategies and tips to help them succeed in the international marketplace.

Visas are required for all international travel into the United States, and PRI can provide a Visa letter to attendees once they have registered for the Trade Show. Hotel reservations can made online at prishow.com or directly with Visit Indy Housing via email at prihousing@visitindy.com or phone at 317/262-8191 (Monday through Friday, 8:30 a.m. to 5 p.m. ET).

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and all over world, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Sonny Leonard Builds 1400-Horsepower Engine for Sunnen Charity Sweepstakes at PRI 2019

Tickets to win the 762 cubic-inch, high-horsepower engine are available now at victoryjunction.org/sunnen-sweepstakes

ALISO VIEJO, Calif. (July 1, 2019) – Performance Racing Industry (PRI) and Sunnen have teamed up with well-known manufacturers and legendary engine builder Sonny Leonard from Sonny’s World Class Racing to raffle a high-performance engine during the PRI Trade Show, December 12-14, at the Indiana Convention Center in Indianapolis, Indiana.

Tickets for the 31st annual Sunnen Engine Charity Sweepstakes are available now at victoryjunction.org/sunnen-sweepstakes, with all proceeds going to Victory Junction, a camp founded by NASCAR’s Petty family for children with serious illnesses.

“It’s such an honor to have Sonny Leonard and his team generously volunteer their time to build another engine for the Sunnen Engine Charity Sweepstakes,” said PRI Trade Show Director Karin Davidson. “Their engine last year raised a record amount for Victory Junction, and we’re looking forward to the excitement that this second, more powerful engine will generate.”

In fact, the 2018 Sweepstakes raised more than $102,000, crushing the previous record of $59,000. This year’s engine—a 762 cubic-inch, 1400-horsepower beast—is even bigger than last year’s custom-built 727 cid build.

The naturally-aspirated, hemispherical head EFI build for PRI 2019, which can be street or strip driven on 93 octane gasoline, will include Leonard’s fully in-house ported hemispherical cylinder heads, Sonny’s/Brodix 5.000 B.S. block with 1.000” raised cam, special high-flow water jackets, a Bryant billet crank, CP-Carrillo steel billet rods and more.

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9. Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, provide unlimited business opportunities and invaluable insight on the latest technologies and how to apply them throughout the racing world.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Show Unveils 2019 Floor Plan

Highlights include 1,100-plus exhibiting companies, new exhibit areas, and unique attractions set for this year’s trade-only event in Indianapolis.

ALISO VIEJO, Calif. (June 24, 2019) –The floor plan for the 2019 Performance Racing Industry (PRI) Trade Show has been released and is now available online at https://www.prishow.com/floorplan19.

Among highlights of this year’s event, set for December 12–14 at the Indiana Convention Center in Indianapolis, are an expanded trailer exhibit area on the Lucas Oil Stadium field, additional space for PRI’s Featured Products Showcase, the world-famous Machinery Row, and more.

PRI’s interactive floor plan allows attendees to flag exhibitors, products, events, and other features they wish to see at the trade-only Show. The accompanying online planner lets attendees create a personalized, pre-event agenda that can be accessed anytime from a mobile device before and during Show time.

"The PRI Trade Show floor plan is the best tool for attendees to plan for and navigate the premier Trade Show for motorsports professionals,” said Show Director Karin Davidson. “PRI 2019 is shaping up to be one spectacular event. Already more exhibiting companies, more booth space, and more net square footage of exhibit space have been confirmed for this year’s Show.”

Following a successful move indoors in 2018, trailer exhibits will now be located directly on the Lucas Oil Stadium field, allowing for an expanded display of the latest haulers, motorhomes, toterhomes and transports. The expansion also moves the Show’s popular Featured Products Showcase into the exhibit halls of Lucas Oil Stadium, where a second coat check and Pit Stop Café concession area will be added for attendees’ convenience.

Now in its 32nd year, the PRI Trade Show encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Additional highlights of the 2019 PRI Trade Show include the Race Track Business Conference, International Council of Motorsport Sciences’ Annual Congress, Grand Opening Breakfast, and an expanded PRI Education program featuring more than two-dozen seminars, panel discussions and presentations.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

PRI Trade Show's Trailer Exhibit Area to Expand in 2019

Dedicated space on the Lucas Oil Stadium field will accommodate trailer exhibits, Featured Products Showcase, convenient coat check and food concessions

ALISO VIEJO, Calif. (May 30, 2019) – For the first time ever, the Performance Racing Industry (PRI) Trade Show will feature exhibits and products directly on the Lucas Oil Stadium field. Connected to the Indiana Convention Center and easily accessible from the parking lot, this new-for-2019 area allows for an expanded trailer display alongside the Show’s popular Featured Products Showcase. The allocation of additional space comes after PRI management moved all trailer displays indoors for the 2018 Show—a decision praised by exhibitors and attendees alike.

"Because Lucas Oil Stadium is connected and easy to get to from the Convention Center, it’s the ideal place for our trailer exhibits,” said PRI Trade Show Director Karin Davidson. “We saw great success from moving the trailers indoors, and moving to the field this year will give companies in this essential market segment a larger area to display their products and conduct business.”

The new exhibit area will continue to allow trailer exhibitors to showcase their product lineups alongside their booths, and give attendees some of the best side-by-side shopping of race trailers, motorcoaches, haulers, and toterhomes.

“Attendees will now get an up-close look at a greater number and variety of transportation options,” said Davidson. “They can easily compare available features and meet with more company representatives in one location.”

Additionally, PRI’s Featured Products Showcase, a high-traffic display area that allows exhibitors to further highlight their products and increase connectivity with buyers, will move into the exhibit halls of Lucas Oil Stadium. Now in its third year, the Featured Products Showcase continues to give exhibitors invaluable exposure for their products through PRI’s multi-faceted promotion and distribution channels. The corridor will also house a second coat check and a Pit Stop Café concession area.

This year’s PRI Trade Show, held December 12-14 at the Indiana Convention Center in Indianapolis, will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world. Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Sheheen Named Host of Grand Opening Breakfast at 2019 PRI Trade Show

Veteran journalist, broadcaster and industry celebrity publisher will kick off the world’s premier event for motorsports professionals

ALISO VIEJO, Calif. (May 20, 2019) – Ralph Sheheen, president and co-founder of SPEED SPORT, will share his passion for and knowledge of motorsports as the new host of the Grand Opening Breakfast at the 2019 Performance Racing Industry (PRI) Trade Show. The Breakfast takes place Thursday morning, December 12, immediately before the PRI Show opens its doors for the Three Biggest Business Days in Racing, December 12-14 at the Indiana Convention Center in Indianapolis.

"We are thrilled to welcome to the 2019 PRI Show one of the greatest voices in broadcasting and a guy that shares the passion and love of motorsports," said Bill Miller, PRI General Manager. "From Outlaws and trucks to Cup and motorcycles, Sheheen covers anything and everything that competes on the track."

The Grand Opening Breakfast kicks off the PRI Show and is deeply rooted in the 30-plus-year show. Open exclusively to PRI Show attendees (not the general public) free of charge on a first-come, first-served basis, the Breakfast features motorsports legends sharing personal stories and experiences in an intimate setting surrounded by industry professionals enjoying a hot breakfast.

This year's Breakfast will be held in the Indiana Convention Center’s Sagamore Ballroom beginning at 8 a.m. Sheheen is taking over the reins as emcee of the event from veteran journalist Dave Despain, who hosted the Breakfast for the past 10 years before retiring this winter.

"It gives us great pleasure to have Ralph Sheheen carry on the wonderful tradition of hosting motorsports’ finest on PRI's Grand Opening Breakfast stage," said Miller. "He believes so much in the grassroots racer and track operators. If he’s not on the air, he’s at some track hanging in the garage, chatting it up with the racing community."

“I’m thrilled to host this year’s Grand Opening Breakfast and to be a part of the PRI tradition,” said Sheheen. “The most legendary names in racing have graced the stage before the start of the PRI Show, and to now be a part of that is amazing!”

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries.

Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world. Furthermore, special features like Machinery Row make PRI the ideal event for motorsports pros to connect and discover what’s trending ahead of the new racing season.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

Registration for 2019 PRI Trade Show Now Open

Motorsports professionals can secure credentials, reserve housing, and sign up for all-new education seminars at prishow.com

ALISO VIEJO, Calif. (May 15, 2019) – Registration for the 2019 Performance Racing Industry (PRI) Trade Show is now open at prishow.com. With links to Indianapolis-area hotel rooms at exclusive discounted rates as well as a sign-up page for PRI’s expanded educational program, the online application makes it easy and convenient for motorsports professionals to prepare for the Three Biggest Business Days in Racing, December 12-14 at the Indiana Convention Center in Indianapolis.

By registering early, buyers and exhibitors will receive their credentials before the Show — beginning in October — allowing them to bypass lines at the registration desk and save time on site. Journalists covering the PRI Show will be able to pick up their credentials on site in the PRI Trade Show Media Center. Located in the Convention Center’s Green Hall, the Media Center is available exclusively to credentialed media and offers Wi-Fi, printer access, and work tables, among other amenities.

“The 32nd annual PRI Show will feature every type of racing discipline in a single location, with over 1,100 companies exhibiting in more than 3,300 booths,” said PRI Trade Show Director Karin Davidson. “Attendees are encouraged to register and book a hotel today to see the latest products, services, machinery, simulation and testing technologies, and trailers available for the racing industry.”

New for this year, the online application includes an integrated sign-up page for PRI Education. Taking place before and during Show hours, PRI’s educational programming has more than tripled for 2019, with over two-dozen seminars broken out into tracks like Sales & Marketing, Business Operations, International, and more. The lineup of expert presenters and industry will be unlike anything that’s ever been offered at PRI.

Also new in 2019, trailer exhibitors will have more space indoors to display their product lineups and conduct business as they move onto the field of Lucas Oil Stadium. The Lucas Oil Exhibit Area, where trailer exhibitors showcased their products last year, will continue to house PRI’s Featured Products Showcase, a high-traffic display that gives exhibitors and attendees unprecedented product access and exposure for the hottest products in racing and performance.

“The industry-exclusive PRI Show attracts tens of thousands of attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media,” said Davidson. “It is the perfect place for attendees and journalists to connect with industry experts and companies serving all types of motorsports.”

Numerous conferences and seminars, among them the Race Track Business Conference and International Council of Motorsport Sciences’ Annual Congress, offer unlimited business opportunities and provide invaluable insight on the latest technologies and how to apply them throughout the racing world. Furthermore, special features like the Grand Opening Breakfast and Machinery Row make PRI the ideal event for motorsports pros to connect and discover what’s trending ahead of the new racing season.

Known as Race Industry Week, the days leading up to and including the Show will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning on Monday, December 9.

To register for the 2019 PRI Trade Show, secure hotel reservations, and sign up for free business seminars, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

New Housing Options Available For 2019 PRI Trade Show

Attendees will have access to hundreds of rooms at newly added hotels in downtown Indianapolis when Show registration opens May 14.

ALISO VIEJO, Calif. (May 7, 2019) – Motorsports professionals attending the 2019 Performance Racing Industry (PRI) Trade Show, December 12-14 at the Indiana Convention Center in Indianapolis, can begin making hotel reservations on May 14, the same day registration opens for the Three Biggest Business Days in Racing.

New this year, Hyatt Place and Hyatt House hotels join more than two-dozen others in downtown Indy as official PRI Show host hotels.

"With tens of thousands of attendees and buyers looking to conduct business and network with fellow industry professionals at the world’s premier motorsports trade event, we encourage all PRI attendees to register and secure their hotel rooms on May 14,” said PRI Trade Show Director Karin Davidson. “By registering and booking a hotel as soon as possible, participants will ensure their housing needs are met and that they are a part of what will be another amazing Show.”

In addition to downtown hotels, Show attendees also can secure accommodations near Indianapolis International Airport, including the Plainfield area. Guests in these locations will enjoy complimentary shuttle service to and from the Indiana Convention Center, as well as free guest parking and courtesy airport shuttles.

PRI, in partnership with Visit Indy Housing Bureau, has secured Indianapolis hotel packages that range from affordable to upscale. Extra benefits for guests booking through PRI’s only official housing partner include no deposits and free in-room Wi-Fi.

“Only by booking rooms through Visit Indy Housing are Show attendees guaranteed access to officially contracted room blocks and rates,” said Davidson. “Reservations made through an agency other than Visit Indy will be at your own risk.”

Hotel reservations can made online beginning May 14 at prishow.com or directly with Visit Indy Housing via email at prihousing@visitindy.com or phone at 317-262-8191 (Monday through Friday, 8:30 a.m. to 5 p.m. ET).

This year’s PRI Trade Show will feature over 1,100 companies exhibiting in more than 3,300 booths and showcasing the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Now in its 32nd year, PRI encompasses all forms of racing and attracts attendees from all 50 states and over 70 countries, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, dealers, installers, jobbers and media.

In addition, the days leading up to and including the PRI Show—known as Race Industry Week—will offer a range of motorsports-related activities in and around the Indiana Convention Center beginning Monday, December 9. Numerous conferences, seminars and special events will offer unlimited business opportunities and provide invaluable insight on the latest racing technologies and how to apply them.

For more information, log on to prishow.com

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

Editor's note: An image is available for this release. Please contact Juan Torres at juant@performanceracing.com

2019 PRI Show Exhibitor Application Process Underway

Priority booth renewals and new applications received by May 10 will be included in the initial plotting process

ALISO VIEJO, Calif. (April 8, 2019) – Racing industry suppliers can apply for exhibit space at the 2019 Performance Racing Industry (PRI) Trade Show now at pri2019.com/exhibit. Taking place Dec. 12-14 at the Indiana Convention Center in Indianapolis, the PRI Trade Show is where the motorsports industry gathers for the three biggest business days in racing.

"Every year tens of thousands of buyers and suppliers converge on the PRI Show in Indianapolis to conduct business and network with fellow industry professionals at the world’s premier motorsports trade event," said PRI Trade Show Director Karin Davidson. "The Show gives exhibitors unprecedented access to attendees who are looking for the hottest products and latest technology serving all types of auto racing."

The PRI Show features exhibiting companies displaying the latest products, services, machinery, simulation and testing technologies, and trailers for the racing industry in a single location. Last year’s three-day event attracted attendees representing all forms of racing from over 70 countries, including professional race teams, retail shops, warehouse distributors, e-commerce sites, engine builders, fabricators, dealers, installers, jobbers and media.

"The PRI Show is a powerful vehicle for Royal Purple to showcase its high-performance motor oils and lubricants to motorsports professionals," said John Paul Hyden, Sponsorship and Event Manager for Royal Purple Synthetic Oil. "PRI gives us the opportunity to educate customers on our product line, network with buyers and suppliers, and support our large network of distributors. It also provides the ideal platform for the release of new cutting-edge products."

New companies that submit space applications before May 10 will be added on a first-come-first-served basis after the initial plotting of returning exhibitors in June. In addition to the Indiana Convention Center, which hosts over 750,000 gross square feet of exhibit space during the PRI Show, the indoor exhibit area at Lucas Oil Stadium will be expanded onto the stadium’s field to provide additional space for a large-scale display of state-of-the-art race trailers and haulers.

“This year’s PRI Show will feature more than 1,100 exhibitors showcasing the latest developments in racing products, technology, and services,” said Davidson. “Applying for booth space by May 10 gives potential exhibitors the best chance to secure booth space and connect with volume buyers and attendees from all over the world.”

To apply for booth space at the 2019 PRI Show, visit pri2019.com/exhibit or call 949-499-5413.

About Performance Racing Industry

Since its inception in 1986, Performance Racing Industry (PRI) has served as the motorsports industry's key source for trends, merchandising ideas, new products, business strategies, and more. Through its monthly business magazine, Performance Racing Industry, and the world’s premier auto racing trade show, the Performance Racing Industry Trade Show in Indianapolis, IN, motorsports industry members from all over the world remain in tune with the worldwide racing marketplace. For more information, visit performanceracing.com.

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