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PRI Magazine Digital Subscription

Your Complimentary Digital Subscription to PRI Magazine is Waiting

  PRI Magazine is now available to everyone at no cost in a digital format. While previously only available in print to select industry recipients,…

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Kyle Petty Charity Ride Across America

Kyle Petty Charity Ride Across America Announces 30th Anniversary Ride Route

Former NASCAR driver and current racing analyst Kyle Petty today officially announced the complete route and overnight stops for the 30th…

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Kansas Right to Race

Kansas Legislature Advances Right-to-Race Bill

The Kansas House of Representatives on February 12, 2026, unanimously approved the Kansas Motorsports Venue Protection Act (HB 2416), demonstrating…

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West Virginia Adventure Motorsports Day

Industry Leaders Promote Right to Race During West Virginia Adventure Motorsports Day

SEMA and PRI staff meet with West Virginia lawmakers at the West Virginia State Capitol during West Virginia Adventure Motorsports Day. The annual…

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IHRA logo overtop Atlanta Dragway image

IHRA Acquires Atlanta Dragway, to Acquire Virginia Motorsports Park

  The International Hot Rod Association (IHRA) has acquired Atlanta Dragway in Banks County, Georgia, and has agreed to acquire Virginia Motorsports…

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NASCAR Local Racing Series

New: NASCAR Local Racing Series Powered by O'Reilly Auto Parts

NASCAR has relaunched its weekly racing series as the NASCAR Local Racing Series Powered by O'Reilly Auto Parts, a strategic reframing of its…

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Indianapolis 500 Veteran Phil Krueger, 74

Phil Krueger, a veteran of two Indianapolis 500 starts, died February 9 in Indianapolis. He was 74. Krueger, a native of Milwaukee, competed in the…

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Total Seal Names New VP of Development, Director of Marketing

Pictured: Andy Voelkel (left) and Jonathan Fiello (right).   Phoenix, Arizona-based piston ring and engine sealing solution manufacturer Total Seal…

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NASCAR Signs POET as Official Bioethanol Partner

NASCAR has formed a new partnership with POET, a producer of biofuels, naming the company the Official Bioethanol Partner of NASCAR. As part of the…

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Formula DRIFT Studios

Formula Drift Launches Content Studio for Video Production

Long Beach, California-based Formula DRIFT is relaunching FD Studios to create content at the highest level. Longtime staff members Joyce Leung and…

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Pirelli Porsche Carrera Cup North America

Pirelli Named Official Tire Supplier for Porsche Carrera Cup North America

Porsche Carrera Cup North America will race on Pirelli tires through a multi-year agreement that makes the brand the official tire supplier for the…

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Oberhofer Brothers to Lead 2026 NHRA Top Fuel Effort for Rick Ware Racing

Pictured above: Jim Oberhofer (left), Nicky Boninfante (center) and Jon Oberhofer (right).   Brothers Jim and Jon Oberhofer will lead Rick Ware…

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Rush LM

RUSH Late Model Series Reveals 2026 Schedule, Points Fund

The RUSH Late Model Series has released its schedule for the 2026 Touring Series.  The season will include a minimum of 20 events at 12 different…

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Drag Illustrated World Series of Pro Mod presented by Red Line Oil logo

$25,000, Inaugural Championship On The Line For Pro 10.5 at WSOPM

Officials with the Drag Illustrated World Series of Pro Mod presented by Red Line Oil have announced a lucrative $25,000 winner's purse headlines…

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PRI, SEMA Sponsor California Bill to Reform CARB

SEMA and PRI are sponsoring legislation to provide more certainty in the process by which the California Air Resources Board (CARB) approves…

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graphic rendering of an internal combustion engine, Image courtesy of Shutterstock, Rost9

PRI, SEMA Applaud Repeal of Greenhouse Gas Endangerment Finding

PRI and SEMA are celebrating the Trump Administration's decision to rescind the 2009 Endangerment Finding and Greenhouse Gas Vehicle Standards, …

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INDYCAR logo

INDYCAR: Historic, Multiyear Commitment from Chevrolet, Honda

INDYCAR has announced a multiyear commitment from Chevrolet and Honda to continue as official Original Equipment Manufacturers (OEMs) of INDYCAR and…

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race track grassroots stock car racing Image Courtesy of Shutterstock | Matthew Jacques

Right-to-Race Update: Georgia, Missouri, Wisconsin Join the Grid

  SEMA and PRI are expanding their Right-to-Race advocacy campaign nationwide. The time to protect race tracks is now, before more long-standing…

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Promoter of the Year, More Honors at 53rd Annual RPM@Daytona

Promoter of the Year, More Honors at 53rd Annual RPM@Daytona

Organizers from this year's RPM @ Daytona Workshops event--which coincides with Daytona Speedweeks, is backed by Racing Promotion Monthly (RPM)…

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IMS Hall of Fame

Scott Dixon, Giampaolo Dallara Voted Into IMS Hall of Fame

Two IndyCar icons are being inducted into the Indianapolis Motor Speedway Hall of Fame. The Indianapolis Motor Speedway Museum is pleased to…

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PRI Hoosier 500

2026 PRI Hoosier 500 Event Schedule Released

Organizers of the PRI Hoosier 500 have released the preliminary event schedule for the 2026 PRI Hoosier 500. Race day for the annual sim race will…

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Cadillac Formula 1 Team

Cadillac Formula 1 Team Reveals First Livery

The Cadillac Formula 1 Team has unveiled the livery of its maiden Formula 1 challenger, marking a defining milestone in the team's journey to the…

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Make Connections. Make Sales. Exhibit at the 2026 PRI Show

The race to the 2026 PRI Show is underway! Exhibitors can gain an early edge by securing their booth space NOW for the 2026 PRI Show, set for…

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Cleetus and Travis NASCAR Trucks

Cleetus McFarland to Attempt Truck Series Debut

Garrett Mitchell, also known as his internet persona Cleetus McFarland, will attempt to make his NASCAR Craftsman Truck Series debut with Niece…

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Strange Lil Gangstas

Strange Engineering Named Entitlement Sponsor of 'Lil' Gangstas' Series

Strange Engineering has officially signed on as the title-rights sponsor for the 2026 Lil' Gangstas event series, according to published reports.…

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Industry News

PRI Magazine Digital Subscription

Your Complimentary Digital Subscription to PRI Magazine is Waiting

  PRI Magazine is now available to everyone at no cost in a digital format. While previously only available in print to select industry recipients,…

Read More
Kyle Petty Charity Ride Across America

Kyle Petty Charity Ride Across America Announces 30th Anniversary Ride Route

Former NASCAR driver and current racing analyst Kyle Petty today officially announced the complete route and overnight stops for the 30th…

Read more
Kansas Right to Race

Kansas Legislature Advances Right-to-Race Bill

The Kansas House of Representatives on February 12, 2026, unanimously approved the Kansas Motorsports Venue Protection Act (HB 2416), demonstrating…

Read more
West Virginia Adventure Motorsports Day

Industry Leaders Promote Right to Race During West Virginia Adventure Motorsports Day

SEMA and PRI staff meet with West Virginia lawmakers at the West Virginia State Capitol during West Virginia Adventure Motorsports Day. The annual…

Read more
IHRA logo overtop Atlanta Dragway image

IHRA Acquires Atlanta Dragway, to Acquire Virginia Motorsports Park

  The International Hot Rod Association (IHRA) has acquired Atlanta Dragway in Banks County, Georgia, and has agreed to acquire Virginia Motorsports…

Read more

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