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Chevrolet Camaro ZL1 Race Car Set to Debut New Look for 2026 NASCAR Cup Series Season

Chevrolet will hit the track for the 2026 NASCAR Cup Series season sporting an updated design of its Camaro ZL1 race car, with its competition debut…

AE Victory Racing Opens Applications for Female Driver Development Program

AE Victory Racing (AEVR), the women-led motorsport program, is now accepting applications for its 2026 Female Driver Shootout to determine who will…

Westech Performance Under New Ownership

Westech Performance, the tuning and dynamometer testing facility in Jurupa Valley, California, will continue operations under the new ownership of…

Motor State Distributing seminar at PRI Show 2025

Motor State to Host 2025 Dealer Portal Seminar at 2025 PRI Show

Motor State Distributing has announced the 2025 PriceGuidePro Dealer Portal Seminar, presented by Pertronix, is set for Friday, December 12, 2025…

McLeod Named TREMEC International Elite Distributor

McLeod has been appointed a TREMEC International Elite Distributor, expanding its reach and ability to supply high-performance aftermarket TREMEC…

Competition Clutch Expands into European Market

Competition Clutch, a manufacturer of high-performance clutch systems, is expanding into the European performance market with a complete line of …

Wharton Automotive Group Adds Tom Kundrick as Director of Motorsports

Wharton Automotive Group, parent company of McLeod, FTI Performance, Silver Sport Transmissions, Competition Clutch, and more, has named Tom…

PRI Show at the Indiana Convention Center

Register for PRI Show Before Badge Mailing Deadline on Nov. 20

Attendee registration for the 2025 PRI Show is officially open for qualified industry members, and you don't want to waste any time securing you…

Content Creator Spotlight: Alex Karpowicz

Content Creator Spotlight: Alex Karpowicz Instagram: alexkarpowicz72 Facebook: Alex Karpowicz Racing LinkedIn: Alex Karpowicz Follower counts: 9…

Featured Product Showcase Pricing Increases Soon for Exhibitors—Don't Wait to Enter

If your goal at the 2025 PRI Show—December 11-13, Indianapolis—is to attract more buyers, generate qualified leads and boost brand recognition, this…

Winningest Driver in NHRA History John Force Announces Retirement

Above: John Force at the 2012 PRI Show Grand Opening Breakfast Legendary drag racer John Force, a 16-time Funny Car champion and the…

Katie Brannan Joins WeatherTech Raceway Laguna Seca

WeatherTech Raceway Laguna Seca, the paved road racing track on the Central Coast of California, has announced the appointment of Katie Brannan as…

COMPLIMENTARY DIGITAL MAGAZINE PRI MAGAZINE

How to Claim and Read Your PRI Magazine Subscription

PRI Magazine is now available to everyone at no cost in a digital format. While previously only available in print to select industry recipients,…

World of Outlaws Late Model Series Releases 2026 Schedule

The World of Outlaws Late Model Series has released its 61-race schedule for the 2026 season. For its 25th season of competition, the series will…

Rapson Performance Group Acquires Katech Engineering

Rapson Performance Group has acquired Clinton Township, Michigan-based Katech Engineering from Enginuity Power Systems, the companies announced.…

NASCAR Expands Partnership With Tech Services Provider Next League

NASCAR has expanded its partnership with Next League, a technology services provider that architects and operates technologies for sports brands,…

Gainbridge Extends Presenting Sponsorship of Indianapolis 500

Penske Entertainment, parent company of INDYCAR and owner of Indianapolis Motor Speedway, and Gainbridge, an insurtech company, have announced an…

Formula E Reveals GEN4 Car Ahead of 2026 Debut

Formula E and the FIA have revealed the all-electric series' new GEN4 race car. The fastest car in the Formula E Championship's history will debut…

Skip Barber Racing School Announces 2026 COTA Schedule

The Skip Barber Racing School has revealed its 2026 calendar of events for racing school events at Circuit of The Americas (COTA) in Austin, Texas…

Gary Putnam Named NASCAR Whelen Modified Tour Series Director

NASCAR has announced that Gary Putnam has been named the new Series Director for the NASCAR Whelen Modified Tour, becoming the fifth person to…

SEMA and PRI Bring 'Right to Race' Campaign to Michigan Tracks

(Left image, from left to right) Scott Bennetts, drag racer; Tierra Hubbard, SEMA/PRI senior manager of state government affairs; Michigan Rep. Brian…

SRO America Shares More Details About Expanded Sim Racing at PRI Show

As recently announced, SRO America is returning to the 2025 PRI Show with an expanded SIM Racing Arena, located in Lucas Oil Stadium that will again…

PRI Business Member Benefit: RevPro

Protect your shop and your business with RevPro's motorsports-specific insurance coverage. From property protection to general liability, RevPro…

Race Events This Weekend: November 14-16

The motorsports industry is alive and well across the nation. See a roundup below of some of the racing events happening this weekend: NHRA…

30 Days to the 2025 PRI Show—Don't Wait to Register