A look at some of North America’s in-demand motorsports products and services by region and racing segment.

Motorsports retailers and service providers are constantly tracking the newest parts and trends to give their customers a competitive edge. For the latest on which products and services are moving the retail needle, we present the following sales snapshots from shops across North America.

Berry Performance Sales
Defiance, Ohio

Berry Performance Sales is mainly geared toward racers running the LS engine platform, according to owner Brenon Berry, who pointed to a handful of fast-moving products for this category, like camshafts by Brian Tooley Racing and Texas Speed & Performance. “They have a really good reputation. Customers recognize the name and gravitate to that,” Berry said.

Long-tube headers—specifically those from Texas Speed & Performance and Speed Engineering—are also popular for the motorsports retailer since “they have budget friendly stainless steel options; you could have them shipped to your door for around $300–$700,” Berry said.

Additional fast movers include the Holley EFI Terminator X and chassis/suspension components from UMI Performance, including panhard bars, torque arms, K-members, and sub-frame connectors. “The Holley EFI Terminator X systems make it easy and convenient for all skill sets to get their cars tuned and running. The UMI Performance components strengthen every important aspect of your car and are built right in Pennsylvania.”

Berry also told us he avoids long lead times by working with several distributors and manufacturers to have several different sources for high demand parts. An additional source of income is Berry’s 22-foot open race car trailer rental (pictured). This year, Berry Performance Sales is expanding its marketing reach by sponsoring circle track racers Tommy O’Leary IV, Howard Kelly Jr., and Tim Meine.

NoName Motorsport
Lindenhurst, New York

Suspension upgrades are the most common modification for race customers of NoName Motorsport, said owner Frank Ciati, who services enthusiasts competing in Audis, Volkswagens, and Porsches at courses like Road Atlanta, Watkins Glen, and New Jersey Motorsports Park.

“My customers prefer handling power over engine power. Some performance junkies want top speed, of course, but for the most part they want better handling to really lay into the corners,” Ciati said.

Popular upgrades include KW Automotive coilovers (pictured) and sway bars, plus spring kits from H&R Special Springs. Michelin tires, specifically Pilot Sports, are a customer favorite.

Brake upgrades are also prevalent, with many customers preferring slotted rotors over drilled, “which can get clogged up easily and be more of an issue than an upgrade at that point,” Ciati said.

EBC Brakes and Hawk Performance are usually the go-to brands for braking components, Ciati said.

T&T Motorsports
Calgary, Alberta, Canada

Bracket racers are buying a range of components from family-run T&T Motorsports, which serves as a dealer, race car builder, and rebuilder.

Fast movers include carburetors from Advanced Product Design; collector tethers and fasteners from Drag Race Solutions; switch panels, dial-in boards, and delay boxes from Digital Delay; headers and exhaust components from Stainless Works; hoses and plumbing components from Fragola Performance Systems; data recorders from Racepak; Pro 1 Racing & Safety components; and additional products from Driven Racing Oil, ProCharger, Quarter-Max, Bear’s Performance, and Hoosier Racing Tire.

FTI Performance transmissions (pictured) and torque converters are also in high demand, said co-owner and general manager Travis Ringguth. “Especially in the last six months, people [are switching] their converters and transmissions since they deliver a high-quality product. We always try to partner with the most reliable brand, even if the margins aren’t as great for us.”

With help from co-owners (and Travis’s parents) Dwaine and Pam Ringguth, T&T also operates some of the highest paying bracket races in the region, The Classics, which it uses to prove its products on track. The Ringguths campaign a dragster running a Sunset Performance engine, a popular platform in Canada “even though they’re located as far away as possible in Texas,” Ringguth said. He also noted that T&T formed an official partnership with Sunset at the most recent PRI Trade Show.