PRI 2019: Optimization

Welcome to this year’s edition of the premier event for motorsports professionals!

The 2019 Performance Racing Industry Trade Show, set for December 12-14 at the Indiana Convention Center and Lucas Oil Stadium (LOS) in downtown Indianapolis, promises to deliver the absolute latest parts, equipment, information and solutions to help attendees supercharge their operations ahead of the 2020 race season. Backed by more than 1100 exhibiting manufacturers and service providers, a newly expanded trailer display area on the LOS field, and a full lineup of all-new PRI Education seminars, PRI 2019 offers unbeatable business opportunities for racing retailers, engine builders, fabricators, machinists, tuners, teams, and more.

Show veterans know it’s nearly impossible to navigate 3300-plus booths and multiple special exhibits—not to mention a comprehensive event schedule and after-hours networking activities—without a solid game plan. Which is why we’re promoting a pair of online tools designed to help attendees, exhibitors and media develop a finely tuned agenda before setting foot on the Show floor.

The first is our official Show app. Available for download at, it provides a complete listing of exhibitors, seminars, VIP appearances, Show specials and more, all from the convenience of your mobile device. Second is the Show Planner function on our Map Your Show site. Just go to and click the Show Planner heading at the top of the page. Once you create an account (takes 30 seconds) you’ll have access to features that let you organize and prioritize the events, products, exhibitors and more you’ll find during the three biggest business days in racing.

Beyond these incredibly useful resources, we in the Editorial Department wanted to further assist in making your Show experience as rewarding and productive as possible. So we decided to focus the lead story in this issue—beginning on page 28—on how attendees can maximize their time and efforts on the Show floor… from the exhibitors’ perspective. After all, who better to advise on what attendees should and shouldn’t do, what questions they should and shouldn’t ask, and what they should and shouldn’t know before stepping into a supplier’s booth?

Among those weighing in was Trevor Hobson of CVF Racing (Booth #2867), who said that when it comes to Shows like PRI, “it becomes important for attendees to be mindful of time for both themselves and other attendees. There are a lot of people, a lot of information, and not a whole lot of time by comparison. Getting super in-depth about the specifics of your program is probably better suited to when vendors are back in the office and have the full support of their staff and resources at their fingertips.”

Meantime, Mike Jones of Jones Cam Designs (Booth #1110) said that while he appreciates questions about his company’s parts and capabilities, “and what makes them better than our competitors,” he asked that attendees please “don’t show up, with an entire build sheet on your engine and a list of the engine rules for your track, and want someone to go over the whole thing with you. Our mind is focused on answering questions about our products and services, and we are answering questions from thousands of attendees.”

Indeed, as Ron Dabill of exhibitor Bend-Tech (Booth #5416) reminded us, “Asking questions is fine, but if they are not serious buyers then please allow the salespeople to connect with potential customers when it’s busy.”

Above all else, the PRI Trade Show is about doing business. It’s the industry’s once-a-year chance to discover and buy (for attendees) or display and sell (for exhibitors) innovative new products and equipment. Time is in short supply, so be sure to spend yours wisely…and have a great Show!

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