A photographic look at the “excitement, energy, and passion” on display at the annual PRI Trade Show in downtown Indianapolis.

In addition to packed halls and aisles bursting with the latest products, the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis hosted a number of educational seminars, networking events, advocacy activities, VIP appearances and autograph signings, awards ceremonies, and more throughout all three days of December’s PRI Trade Show.

“This latest Show was filled with excitement, energy, and passion,” said PRI General Manager and interim President Jim Liaw. “The state of the industry is one of great strength!”

Indeed, exhibitor participation was up some 10%, with more than 1,000 hardcore racing and performance companies connecting with tens of thousands of dedicated professionals in attendance. Industry icon Tony Stewart joined Speed Sport’s Ralph Sheheen on stage at the Grand Opening Breakfast, PRI’s annual kickoff event. Additional key Show features included the Content Creation Zone; EV Performance Zone; the Track Operators, Promoters, and Sanctioning Bodies (TOPS) Lounge; and the Street Outlaws stage, among others.

“The PRI Show is about helping businesses and professionals in the motorsports industry grow and succeed,” said Liaw. “In addition to new products and technology, the Show addresses timely topics and issues. Through the many features, attractions, and activities at the Show, attendees were able to access resources that are most important and valuable to them.”

Here, we present some of the most memorable Show vehicles, equipment, features, and VIPs as captured by PRI’s team of award-winning photographers and content creators.

VEHICLES

From dragsters to road racers, tractors, vintage, and more, PRI highlights an array of show-stopping competition vehicles that come in all colors, shapes, and sizes. In fact, these track-ready cars and trucks catch the eye even amongst a Show floor packed with dazzling parts and equipment. Representing all forms of motorsports, our Featured Vehicle and in-booth displays showcase some of the quickest and most unique builds to hit the quarter-mile, road course, or autocross course. 

MACHINERY

Aisles upon aisles of the latest shop machining equipment—alongside precision-engineered tools, workstations, parts cleaners, and more—are a hallmark of PRI’s world-famous Machinery Row. For countless high-performance engine builders, fabricators, and machinists, this exclusive portion of the Show floor represents a treasure trove of cutting-edge technology designed to enhance their operations and add new capabilities and services to help drive business for the coming race season.

FEATURES

Traditional favorites like PRI’s Grand Opening Breakfast were joined by returning activations including the EV Performance Zone, spotlighting electric race and performance vehicles, specialty EV builders, and EV component suppliers; the Content Creation Zone, where industry leaders and influencers discussed all things digital content; the Hot Rodders of Tomorrow engine competition, where high schoolers compete for the national championship; a host of live interviews and broadcasts; and much more.

VIPs

What better place to visit with drag racing legend John Force, or NHRA legends-in-the-making Antron Brown, Erica Enders, and Leah Pruett, not to mention Street Outlaws stars Murder Nova, Farmtruck, and AZN, Arrow McLaren SP IndyCar drivers Felix Rosenqvist and Alexander Rossi, and even the icon herself, Linda Vaughn? As always, the PRI Show proved once again to be the ideal gathering place for motorsports’ top personalities and performers.