First-time exhibitors explain why they’re headed to Indianapolis in December for the 2023 PRI Show.

The roar of the engines falls silent each December, but racing industry insiders know they can’t afford to stay quiet. 

On December 7–9, the motorsports industry will take over the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis for the 2023 PRI Show. Whether they are discovering the latest advances in equipment, attending educational seminars, or networking with thousands of industry professionals, the PRI Show is a once-a-year opportunity for motorsports businesses and professional race teams to invest in the latest racing products and technology this offseason and build momentum heading into next season. 

Longtime exhibitors and attendees eagerly anticipate the PRI Show each year, giving it the feel of a giant family reunion. However, everyone is always eager to welcome new faces, products, and companies to Indy. This year, we welcome approximately 100 first-time exhibitors. While their products and services vary, these companies are united in their motivation for traveling to Indianapolis: The PRI Show is the most influential business event in the motorsports industry. 

While many showgoers are based in North America, the PRI Show’s significance attracts scores of international companies. In 2023, that list includes new exhibitor Tillett Racing Seats, a UK-based manufacturer of high-end carbon fiber seats and accessories. 

“The USA is a huge market in which we can see the potential for our products to flourish,” said Laura Tillett of Tillett Racing Seats, Sittingbourne, Kent. “We will be attending the 2023 PRI Show as it is a great opportunity to demonstrate our fantastic products to the US trade, create brand awareness, and give people the chance to feel the comfort and quality of our seats.”

The Tillett team is bringing a selection of race seats to demo, including its new C1 and C1XL FIA-homologated 8855-1999 racing seats, and its new B10XL road seat for roadgoing sports cars. 

“The company is a family-run business, which stems back almost three generations,” said Tillett. “All members of the Tillett family have been heavily involved in motorsport, and their passion comes through in the product design and technology development to create the most stunning high-end racing seats on the market.” 

The PRI Show is an important North American showcase for international companies, but it’s also a must-attend event for stateside companies hoping to gain initial traction in the motorsports industry. We’ve heard from several first-time exhibitors that’ve been in business for decades but are just now testing the waters in motorsports—a positive sign that bodes well for the overall health of the industry.

With more than 60 years in the transmission business, GFX is launching its performance line at the 2023 PRI Show, seeing an opportunity to tap into a new market of potential customers. The Miami, Florida-based company will showcase a variety of performance transmission products, including aluminum oil pans, friction plates, sprags, filters, and a new 4L60E Servo Piston (Corvette style) in anodized aluminum.

“GFX is not only a distributor, but we also manufacture many hard parts for the transmission industry,” said Dios Garcia of GFX. “We can manufacture by original specs, or for customer specific specs or needs.”

Dayton Rogers Manufacturing Co. is another deep-rooted business set to explore new possibilities and partnerships in Indy. 

“As a custom metal stamper and fabricator serving many industries, we can provide solutions to your metal-forming needs,” said Lisa Matheis of Dayton Rogers Manufacturing Co. “With 90-plus years of experience and four strategic locations in the US (Minneapolis, Minnesota; Columbus, Ohio; Columbia, South Carolina; Arlington, Texas), we offer versatile capabilities and services including assemblies. At the PRI Show, we will display an array of racing-related metal-formed products, and our goal is to develop relationships and be a value-add to your business.” 

The PRI Show is a terrific opportunity for lesser-known companies to introduce their brand and products to a new industry, while more established motorsports businesses will value expanding their network and building fresh partnerships. The latter goal is what attracted The FOD Control Corporation in Garland, Texas, which specializes in Foreign Object Debris (FOD) control solutions. Its products and services—which include the FOD-Razor, TracSweep, and POWER BAR Magnetic Sweepers—are designed to eliminate debris from track surfaces, preventing damage to equipment and personnel.

“By participating in the PRI Show, we aim to enhance our visibility and increase awareness among professionals and stakeholders in the racing industry,” said Pete MacGregor of The FOD Control Corp. “We want to highlight our partnership with NASCAR as a Competition Partner. The PRI Show also provides an opportunity for our company to connect with race track operators, racing teams, and other key players in the industry to establish partnerships and explore potential collaborations.”

With almost 60 years of experience, B&J Racing Transmissions in Lindon, Utah, is another mainstay in the world of motorsports. Specializing in air-shifted planetary transmissions, B&J products include auto shifting equipment, air systems, driveline components, tools, and other accessories. 

“Many of the pioneers in drag racing used our transmissions,” said Steven Macklyn of B&J Racing Transmissions. “B&J transmission-equipped racing vehicles currently hold multiple speed and ET records in all types of racing, a feat that we are proud of. We realize that the teams are the ones that put forth the effort to achieve the record runs, but they need quality and reliable components to do that. That is where B&J comes into the equation.” 

Despite decades of success, B&J Transmissions continues to innovate and will be attending the PRI Show for the first time. Like many other new exhibitors, Macklyn views it as an opportunity to expand the company’s network, interface with existing customers, and unveil new products that include ceramic bearings and a boat transmission. 

“B&J has a couple new products, and we want to expand our marketing efforts to reach new markets,” said Macklyn. “Additionally, we want to increase our visibility in the markets we currently serve.”

From enhancing safety to maximizing speed, the PRI Show is where the latest advances in motorsports are revealed and discussed. Building fast race cars requires premium parts and manufacturing, but utilizing digital technology and education also plays a large role in accelerating on-track performance. Specializing in education content, the Elite Tuned School in St. Petersburg, Florida, has tapped into this emerging trend and will be eager to share the knowledge at its first PRI Show.

“We are exhibiting at PRI to connect and integrate more deeply into the high-performance automotive community,” said Christina Carnahan of Elite Tuned. “We have worked hard to promote a massive change in the accessibility and quality of the tuning education that is available, and we are here to continue to expand brand awareness. We will showcase what we offer and show how we have structured our school and content to be different from the rest and provide the most complete and comprehensive tuning education on the market.”

Show Highlights

The racing industry runs on innovation. Just as race shops are constantly tinkering to unleash performance, PRI has been focused to improve the show experience and increase the overall value for attendees.

These improvements begin with the relocation of our popular Featured Products Showcase, which will move to the ICC Capitol Connector to increase the visibility of these cutting-edge products. Thursday evening’s Happy Hour will remain in Lucas Oil Stadium where PRI members will be able to enjoy complimentary drinks and appetizers in the second floor lobby area, while simultaneously watching pro drivers compete in the new PRI EV Indy Karting Classic presented by Top Kart USA on the Stadium floor. The new eSports Arena will showcase top sim drivers competing against one another, plus an opportunity for attendees to hit the virtual track for themselves. Plus, with more than 1,000 exhibitors and more than 45 conferences, seminars, and social gatherings held across some 750,000 square feet of exhibition space, Indianapolis is the place to be for any racing-related company. 

From track safety to transmissions, race seats to simulators, motorsports is an ever-growing tent. The 2023 PRI Show is where our entire industry comes together for three memorable days in the heartbeat of the motorsports world.

We look forward to seeing you there.

PRI Show: New Exhibitors

*List as of 8/24/23

2.0 RaceCars and Components
2point0racecars.com
Race Cars and Race Car Components

8TWELVE Wheels
8twelvewheels.com
Custom-Built Aluminum Racing Wheels

Advanced SimRacing
advancedsimracing.com
Racing Simulators, Racing Simulation Products

African American Automotive Association
aaaassoc.com
Contributions in the Motorsports Industry

Aluminum Cabinet Company
aluminumcabinetco.com
Aluminum Trailer Cabinetry and Drawer Units

Artec Performance
artecperformance.com
Carbon Intakes, Cast Turbo Manifolds

Asetek SimSports
aseteksimsports.com
Simulator Racing Hardware

Bigstuff
bigstuff3efi.com
Electronic Fuel Injection Computers

Blackstone - NEY Ultrasonics
ctgclean.com
Ultrasonic Cleaning Systems

BOELLINGER GROUP Holding GmbH
boellinger-group.com
Cylinder Head, Turbocharger, Crankcase, Piston

Burnyzz
burnyzz.com
Custom Cars

Capital Core Inc
ecapitalcore.com
Transmission Parts

Chicane Racing LLC
chicaneracing.com
Performance Driving, Racing Footwear

Chrome Domz
chromedomz.com
Stainless Steel Custom Signs

Circle D Specialties
circledspecialties.com
Torque Converters, Flexplates, Converter Parts

CIRCO Brakes
circobrakes.com
Racing Brake Pads, Racing Brake Fluid

Competition Eliminator D4 Bonus Fund
compeliminatorbonusfund.com
Comp Car, Classified Ad Sign-Up, Media

D3 Performance
d3performance.net
Performance Parts and Electronics

DayStar Machine & Cycle Concepts
daystarmcc.com
Harley Drag Racing and Performance Parts

Dayton Rogers Mfg Co
daytonrogers.com
Short to Medium Run Stampings, Fabrications

DieselCore
dieselcore.com
Diesel and Gas Engines and Parts

Double “O” Green
ambeampersand.com
Hand Cleaner and Soap Products

Drag-N-Drive Addiction
drag-n-drive.com
Drag and Drive Event Information

Eastwood
eastwood.com
Welding and Metal Fab

Elite Tuned School
elitetunedschool.com
Tuning Education for Ford, GM, Dodge, and More

Ellwood City Forge
ellwoodcityforge.com
Forged Aluminum, Engine Blocks and Aerospace

E-Motive Online
e-motiveonline.com
We Manage Your Strategy on eBay and Amazon

FANUC America Corporation
fanucamerica.com
CNC Systems, Robotics and Factory Automation

Geneva Capital LLC
gogc.com
We Provide Low-Cost Machinery Financing

GFX Inc
gfxcorp.com
Oil Pans, Filters, Pumps and Components

GNS Auto Parts
gns-exhaust.com
Exhaust Parts and Fabrication Parts

Grand National Super Series
grandnationalsuperseries.com
One Car on Display with Series Info

Guiyang Talfri Brakes Co Ltd
talfri-brake.com
Carbon Ceramic Brake Disc & Brake Pad

GUNIWHEEL
guniwheel.com
Guniwheel

GZERO Additive
gzeroadditive.com
3D Printers and Manufacturing Services

Halo by Orthene
orthene.co.uk
High-Spec, Racing-Grade Brake Fluid

Horsepower Indy
horsepowerinc.net
American Made V-Twin Performance Products

Hot Shoe Racewear
hotshoeracewear.com
Race Suits, Crew Wear

ICI Metals
icimetals.com
Aluminum, Stainless, Inventory Management

Indianapolis Speedrome
speedrome.com
Outlaw Figure 8 Racing, Oval Track Racing

Indy Power Products
indypowerproducts.com
Ford 7.3L Godzilla Engine Products

InnoV8 Race Engines
innov8raceengines.com.au
Godzilla 7.3 Intake Systems ITB, 8Stack

Intercooler Chiller
icchiller.com
Forced Induction Heat Exchanger Interchiller

KD Kanopy Inc
kdkanopy.com
Canopies, Flags, Table Covers, Stickers, Etc.

KNUTH Machine Tools USA Inc
knuth-usa.com
KNUTH Machine Tools, Silbertool Thread Repair

Kyowa Eidemiller
kyowa-industrial.com
Precision Machining for Automotive Products

LightBOT - LightSAFE
serralaserstore.com 
LightBOT, Co Robot Laser Welding, LightSAFE

Linde Gas & Equipment Inc
linde.com
Welding & Automation Machines

Lisle Corporation
lislecorp.com
Tools, Brushes, Creepers, Lube, Tire Products

Litemax Batteries
litemax.us
Lithium Lightweight Engine Starter Batteries

Lokithor
grepow.com
Lokithor’s Multifunctional Jump Starters

Lotse Steering Wheels
lotse.com.br
Racing Steering Wheels and Hub Adapters

M.O.M.S. Place
lawrencemotorsports.com
Aluminum Trailer Accessories

Magicmotorsport
magicmotorsport.com
Magicmotorsport Products

McKinney Corp
mckinneycorp.com
Chassis Components, Transmission Shields

MY WER
mywer.it
Karts & Motorbikes Racing Timing Systems

Offroad Anonymous
offroadanonymous.com
Offroad Fabrication Builder Parts

Out There Brands
outtherebrands.com
Custom Branded Motorsport Displays & Apparel

Performance Data Systems
racepds.com
Data Loggers, Sensors, Cables, Accessories

Podium 1 Racing
podium1racing.com
Racing Simulators

Premier Mega Truck Racing
facebook.com/PremierMegaTruckRacing
Mega Truck Racing Series

Pro Eagle LLC
proeagle.com
Offroad Jack

PSI Power Inc
agdieselsolutions.com
AG Diesel Solutions, Throttle Master

Pulsar Turbo Systems
pulsarturbo.com
Turbos, WGs, Manifolds, Intercoolers

Red Wood Enterprise Co Ltd
redwood.com.tw
Air Filters, Racing Harness

Redwood Rally - Motorfab
redwoodrally.com
West Coast Drag & Drive Racing Suspension

Reich Tool & Design - Orr CNC
reichtool.com
Manufacturing

Reid Products Inc
reidproducts.com
Motorsports and Aerospace Fasteners

Resolute Precision Manufacturing
resoluteprecision.com
Machined Shocks, Suspension Forgings, Swiss

Retrofit USA LLC
retro-fitusa.com
A/C Fittings, A/C Hoses, A/C Repair Kits

RevolutionParts
revolutionparts.com
Revolutionizing Auto Parts Commerce

Rhino Tuff Tanks
rhinotufftanks.com
Oil & Fluid Bulk Oil Dispensing Systems

Rockingham Dragway
rockinghamdragway.com
Track Promotions, Events and Rock Batteries

Rogers Dabbs Performance Parts
rdc123.com
All GM Performance Parts and Engines

ShopSabre - Langmuir Systems
shopsabre.com
CNC Plasma, CNC Mill, CNC Routers

SMW Autoblok Corp
smwautoblok.com
Workholding Product for Metal Cutting

Snell Foundation
smf.org
Snell Helmet Standard Materials

South Bend Clutch
southbendclutch.com
Clutch Kits for Gas and Diesel Applications

SP Tools USA
sptoolsusa.com
Professional Automotive Tools and Equipment

Speedtek Transmission Components 
speedtekautoracing.com
Gear Sets for T56/TR6060, RB25/26, R154/AR-5 

SRO Motorsports America
sro-america.com
Race Sanctioning Body

Stanadyne
stanadyne.com
High-Performance GDI Fuel Systems

Star Racer Belts
onetracksolutioncorp.net
Blower, Drive & Timing Belts, Tire Bead Tool

Stratus Auto Equipment
stratusautoequip.com
Scissor Lifts

T&D Tungsten Products Manufacturing Inc
tdmfginc.com
Tungsten Crankshaft and Chassis Weights

Tackform
tackform.com
Action Camera & Device Mounts for Race Cars

Talladega Gran Prix Raceway
tgprace.com
1.4 Mile Road Course and 2.5 Offroad Course

Temco Parts Washer
washparts.com
Parts Washers and Related Chemicals

The Bangshift Billy
bangshiftbilly.com
Digital Clutch Controller, Wireless Buttons

The FOD Control Corporation
fodcontrol.com
The FOD-Razor Motorsport Sweeper

The Mental Agility Coaching Center
themacc.net
Reaction Time and Mental Focus Training

Tillett Racing Seats Limited
tillett.co.uk
Composite Road and Race Products

Top Kart USA
topkartusa.net
Kart Manufacturer

Toro Tents Banners and Displays Corp
torotents.com
Custom Branded Tents, Flags, Banners, Signs

Tsugami America
tsugamiamerica.com
Tsugami America CNC Lathes

Ultrasonic Power Corp
upcorp.com
Ultrasonic Cleaning Equipment

Vampire Optical Coatings Inc
v-coat.com
Laminated Goggle and Helmet Tearoffs 

Verge Quick Outlaw Series
vergemotorsports.com
Drag Racing Series

Westwood Cylinder Liners Ltd
westwoodcylinderliners.co.uk
Engine Cylinder Sleeves

WIKD Motorsports
boltmotorsports.com
Remote Tuning Modules and Cooling Innovation