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PDRA Announces New Marketing & Promotions Hire
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The Professional Drag Racers Association (PDRA) recently welcomed its newest marketing team member, Will Smith.
Smith will work alongside entertainment veteran production and marketing executive Shawna Brakefield, also recently hired to expand PDRA’s marketing and promotional efforts. Smith will work closely with PDRA sponsors in fulfillment and engagement, as well as further race promotions and branding.
Smith grew up in drag racing and has been involved with the sport both professionally and as a hobby for many years. For the past three years, Smith has served as Marketing Manager at Speedtech.
Smith, who hails from Tuscaloosa, Alabama, bracket races on the weekends when not working other racing events, and is familiar with every aspect of racing, from driver and crewman to sponsor relations and team management. Smith earned his degree in Marketing from the University of Alabama.
The 2016 PDRA Tour kicks off in Tulsa, Oklahoma, at Tulsa Raceway Park, March 10-12.
Smith will work alongside entertainment veteran production and marketing executive Shawna Brakefield, also recently hired to expand PDRA’s marketing and promotional efforts. Smith will work closely with PDRA sponsors in fulfillment and engagement, as well as further race promotions and branding.
Smith grew up in drag racing and has been involved with the sport both professionally and as a hobby for many years. For the past three years, Smith has served as Marketing Manager at Speedtech.
Smith, who hails from Tuscaloosa, Alabama, bracket races on the weekends when not working other racing events, and is familiar with every aspect of racing, from driver and crewman to sponsor relations and team management. Smith earned his degree in Marketing from the University of Alabama.
The 2016 PDRA Tour kicks off in Tulsa, Oklahoma, at Tulsa Raceway Park, March 10-12.
